What do you think?
Rate this book
Advertising Excellence
This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.
704 pages, Hardcover
First published September 1, 1994
9 people are currently reading
122 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!