This book provides inspirational advice from the master of selling, showing readers how to negotiate, and above all close that elusive sale. Packed with examples, sample pitches, charts and illustrations, this book will provide an invaluable tool for salespeople at any level - whether as an aide-memoire for the experienced, or a training manual for the beginner. The author's down-to-earth no-nonsense approach to selling is both refreshing and informative. This is not a theoretical book; it is a practical guide to success in the field.