Color - Messages & Meanings: A Pantone Color Resource

by Leatrice Eiseman

• Features up-to-date color combination guidelines

• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.

This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Genres: Design, Nonfiction, Art, Reference, Website Design, Art Design, School

144 pages, Paperback

First published November 29, 2006

About the author

Leatrice Eiseman is an American color specialist, who assists companies in their color choice in a range of areas, including packaging, logos, and interior design.

Eiseman holds a degree in psychology from Antioch University, and a counseling certificate from UCLA. She has studied and taught in the fields of fashion and interior design. She is an allied member of the Industrial Designers Society of America and the Fashion Group International, and has received a prestigious service award from the Color Marketing Group.[2] She also selects the 10 top fashion colors twice yearly for Pantone and Women’s Wear Daily.

Reviews

[Marina · Rating 2 out of 5]

One of designer's best friends is color, messages and moods can be more easily transmitted with it. This book shows a general panorama about the meanings of color and gives some examples of it's use in products.

[Remy · Rating 4 out of 5]

Has a lot of overlapping information with her other books, so felt redundant for me. However, I love the real-world examples of color are used. My favorite part is the breakdown of more specific hues and their meanings, instead of just one version per color. (Meanings of light blue versus navy, etc).

[Fabricio Perez Zevallos · Rating 4 out of 5]

Good

[Bill · Rating 3 out of 5]

This is a gorgeous book with a valuable, well organized index of color palettes organized into themes. The analysis though, is mostly pseudo-scientific. Ignore the prose and enjoy the colors.

[Kelsey · Rating 5 out of 5]

Can't live with out. Tells you the suggestive meanings behind color. Its a great guide and just nice to have on hand

[Kathleen · Rating 4 out of 5]

Definitely worth reading.

[Nyit-nyit · Rating 5 out of 5]

a must read book for a designer and a photo lover.

[Noami · Rating 5 out of 5]

LOVE THIS BOOK.
Helps in all of designs.