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School Marketing The Right Way
With enrollment at K-12 schools becoming more and more competitive, effective marketing isn't just an option—it's a necessity. But how do you make your school stand out in a crowded marketplace?
School Marketing the Right Way by Brendan Schneider is the answer every school marketing professional has been waiting for. With years of experience and a track record of success, Schneider offers a comprehensive roadmap to transform your school's marketing efforts.
Discover how
Clarify your school's unique identity and purposeIdentify and connect with your ideal prospective familiesHarness the power of digital marketing for educational institutionsImplement practical, actionable strategies that get resultsHowever, this isn't just another marketing guide. Schneider delves deep into the heart of what makes a school truly special, showing you how to communicate that essence effectively to your community.
Whether you're grappling with declining enrollment, seeking to boost visibility, or aiming to stay ahead of the competition, this book provides the tools and insights you need. Schneider's approach isn't one-size-fits-all—he guides you through adapting strategies to your school's unique circumstances and needs.
For anyone responsible for, overseeing, or relying on a school's marketing function, this book is an invaluable resource. It's time to stop guessing and start marketing your school the right way—because in today's educational landscape, your school's future may depend on it.
If you're ready to revolutionize your school's marketing approach, dive into School Marketing the Right Way and watch your enrollment soar.
School Marketing the Right Way by Brendan Schneider is the answer every school marketing professional has been waiting for. With years of experience and a track record of success, Schneider offers a comprehensive roadmap to transform your school's marketing efforts.
Discover how
Clarify your school's unique identity and purposeIdentify and connect with your ideal prospective familiesHarness the power of digital marketing for educational institutionsImplement practical, actionable strategies that get resultsHowever, this isn't just another marketing guide. Schneider delves deep into the heart of what makes a school truly special, showing you how to communicate that essence effectively to your community.
Whether you're grappling with declining enrollment, seeking to boost visibility, or aiming to stay ahead of the competition, this book provides the tools and insights you need. Schneider's approach isn't one-size-fits-all—he guides you through adapting strategies to your school's unique circumstances and needs.
For anyone responsible for, overseeing, or relying on a school's marketing function, this book is an invaluable resource. It's time to stop guessing and start marketing your school the right way—because in today's educational landscape, your school's future may depend on it.
If you're ready to revolutionize your school's marketing approach, dive into School Marketing the Right Way and watch your enrollment soar.
152 pages, Kindle Edition
Published January 10, 2025
6 people are currently reading
3 people want to read
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Displaying 1 - 2 of 2 reviews
January 31, 2025
I really enjoyed this book and was inspired to be more experimental, innovative, and adaptable with my marketing strategy. Schnider covered all of the areas a school marketer typically is focused on, and I appreciated that he encouraged using data-driven metrics to try new ways to connect with who we're marketing to.
Anyone in school marketing knows we wear ALL of the hats with little support staff and even smaller budgets. I appreciated that the advice to us in this book wasn't to overhaul everything and start over, but to analyze and adjust things one step at a time. We’re running a marathon here, not a sprint.
Highly recommend for any school marketer, thanks Brendan!
Anyone in school marketing knows we wear ALL of the hats with little support staff and even smaller budgets. I appreciated that the advice to us in this book wasn't to overhaul everything and start over, but to analyze and adjust things one step at a time. We’re running a marathon here, not a sprint.
Highly recommend for any school marketer, thanks Brendan!
July 22, 2025
This is an essential read for anyone looking to be more intentional and strategic in their approach to school marketing. This book challenges the traditional, tired marketing tactics that no longer serve today’s families and offers a refreshing, up-to-date framework rooted in current strategies — including the thoughtful integration of AI.
Whether you’re new to school marketing or a seasoned professional, this book affirms the importance of our work and equips you with the tools to do it more effectively — and meaningfully.
Whether you’re new to school marketing or a seasoned professional, this book affirms the importance of our work and equips you with the tools to do it more effectively — and meaningfully.
Displaying 1 - 2 of 2 reviews