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Odkoduj pułapki myślenia w biznesie. Jak ekonomia behawioralna wpływa na wybory klientów
268 pages, Paperback
Published March 29, 2024
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January 18, 2026
After Kahneman's legendary book, in my opinion, this is the best book on behavioural economics. The author refers to valuable sources, and at the same time is a practitioner, providing many examples of how we buy and how companies present their products so that we buy them. The chapter on explicit and implicit goals is world class.
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