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Effortless: Make It Easier to Do What Matters Most: The Instant New York Times Bestseller

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272 pages, Paperback

Published January 9, 2025

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9 people want to read

About the author

Greg McKeown

20 books2,203 followers
Greg McKeown is a business writer, consultant, and researcher specializing in leadership, strategy design, collective intelligence and human systems. He has authored or co-authored books, including the Wall Street Journal Bestseller, Multipliers: How the Best Leaders Make Everyone Smarter (Harper Business, June 2010), and journal articles.

Originally from England, he is now an American citizen, living in Southern California. Greg holds a B.A. in Communications (with an emphasis in journalism) from Brigham Young University and an MBA from Stanford University.

The World Economic Forum inducted Greg into the Forum of Young Global Leaders.

Greg is currently CEO of McKeown, Inc., a leadership and strategy design agency. He has taught at companies that include Apple, Google, Facebook, Salesforce.com, Symantec, Twitter, and VMware. Prior to this, Greg worked for Heidrick & Struggles' Global Leadership Practice assessing senior executives around the world. His work included a project for Mark Hurd (then CEO of Hewlett Packard) assessing the top 300 executives at HP.

Greg is an active Social Innovator and currently serves as a board member for Washington D.C. policy group, Resolve, and as a mentor with 2Seeds, a non-profit incubator for agricultural projects in Africa. And he is a regular keynote speaker at non-profits groups including The Kauffman Fellows Program, St. Jude and the Minnesota Community Education Association.

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