Colour: For Professional Communicators

by Andre Jute

The chief tool of the modern graphic designer is colour, applied via print or video to create a specific desired response from a specific audience. The cost of failure is so high that every graphic designer needs to understand colour in depth to execute even simple designs.

96 pages, Hardcover

First published August 1, 1994

About the author

André Jute was educated in Australia, South Africa and the United States. He has been an intelligence officer, racing driver, advertising executive, management consultant, performing arts critic and professional gambler. His hobbies include old Bentleys, classical music (on which he writes a syndicated weekly column), cycling, hill walking, cooking and wine. He designs and builds his own tube (valve) audio amplifiers. He is married to Rosalind Pain-Hayman and they have a son. They live on a hill over a salmon river in County Cork, Eire. There are around three hundred editions of his books in English and a dozen other languages.