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240 pages, Hardcover
Published December 2, 2025
”The only thing that’s actually being recycled is the myth that recycling will stop plastic pollution. The industry playbook worked in the 80s, on the eve of plastic product bans… [but] only 9% of plastics ever made has been recycled—because plastic is not designed to be recycled. The industry already knew this, and the gambit was as cynical then as it is now.”
We don’t need a handful of people doing zero waste perfectly, we need millions of people doing it imperfectly. Remember that plastic creates pollution at every stage of its creation, use, and disposal, regardless of the form it takes: packaging, park benches, artificial turf, fabric and more.
Each piece of plastic carries the weight of its origin, forged in the fires of expansion and extraction. Blaming and shaming ourselves or others for their individual plastic use may get a handful of people to bring a reusable coffee mug but it won’t create the kind of systemic change we need to actually solve this problem. The blame game distracts from the intricate web of historical and socioeconomic factors that sustain the crisis.