Mastering Disruption: A Practical Guide to Understanding New-Age Business Models.

by Ganesh Krishnan

The need for this book is driven by the rapid pace of change and innovation in the business world. Traditional business models and strategies that may have worked in the past are no longer as effective, and new technologies and emerging trends are constantly disrupting the industry. To stay ahead of the curve and remain competitive in the modern business world, it is critical to gain a deep understanding of new business models and strategies that can help businesses succeed. Not only businesses but also working professionals need to stay up to date with the latest trends and best practices in management and business, and to adapt to the rapidly changing landscape of the industry. The book provides new insights, knowledge and a framework to help readers navigate the changes likely to come at a much faster pace thanks to disruptive technology. Read this book to position yourself for success in a rapidly changing world and stay ahead of the curve.

Genres: Nonfiction, Business

Kindle Edition

Published January 30, 2025

Reviews

[Aakanksha · Rating 4 out of 5]

If you are a business enthusiast, you won’t regret reading this book. Mastering Disruptions is a practical guide designed to help readers keep up with modern terminologies, tactics, and trends in today’s ever-changing market. The writing is simple, engaging, and easy to grasp. It flows smoothly, and I loved how the author used diagrams and tables to make the data and techniques eye-catching and easy to understand. In my opinion, the visual representation of data makes books like this much more effective, and I’m glad the author incorporated them here.

It covers various business models and innovative techniques to grow them, such as improving customer support systems to build trust in firms, and explains how UPI has made payments easier, strengthening the financial structure of the economy and greatly benefiting businesses and startups. These concepts are explained in the context of Indian startups, making the explanations relatable and practical.

This is a truly insightful and helpful guide for anyone looking to stay ahead in the game and unlock their full potential. The actionable tips in each chapter are excellent. Honestly, if you’re interested in this field, you shouldn’t miss this book.

[a_geminireader · Rating 5 out of 5]

" Mastering Disruption " by K. Ganesh is the kind of book that makes you sit up and rethink everything you thought you knew about change. In a world where industries transform overnight and trends vanish as quickly as they arrive, Ganesh — the entrepreneur behind BigBasket, HomeLane, and Portea Medical — shows us that disruption isn’t a storm to be feared, but a wind you can learn to sail with.

What I loved most is how approachable this book feels. Ganesh takes big business concepts — technology shifts, new-age business models, market transformations — and turns them into practical, easy-to-grasp lessons. You’re not just reading theories; you’re walking through real-life stories of companies and individuals who’ve not only survived change but thrived because of it. He mixes examples of global giants with lesser-known underdogs, making it both inspiring and relatable.

The book is filled with strategies you can actually use — whether it’s embracing agility, staying customer-obsessed, making data-driven decisions, or finding opportunities in moments of uncertainty. Each chapter feels like a personal coaching session, giving you not just ideas but the confidence to put them into action.

And while it’s rooted in the world of business, Mastering Disruption speaks to anyone navigating life’s curveballs. It’s about shifting your mindset, letting go of fear, and learning to see change as a doorway rather than a dead end. The tone is encouraging, the examples are sharp, and the insights stay with you long after you turn the last page.

If you’re starting something new, steering an existing business, or simply wanting to future-proof your career and mindset, this book is a must-read. It’s not just about surviving change — it’s about owning it, shaping it, and using it to write your own success story.

[Soochi Sandhiya · Rating 5 out of 5]

Mastering Disruption is a simple and practical guide for anyone who wants to understand how modern businesses work and grow in today’s fast-changing world. The book, written by successful entrepreneur K. Ganesh, explains popular business models like platforms, D2C (direct-to-consumer), SaaS, and fintech using real-life examples from Indian startups like BigBasket and Zerodha.

The book is written clearly and compiled with valuable insights. The book is well-organised, with helpful tables, graphs, and examples that make complex business ideas easy to understand and apply.

Ganesh shares tips on what matters in business—like keeping track of valuable numbers (not just likes or downloads), understanding your customers, and using tools like UPI and Aadhaar to build innovative companies. The book is clear, well-organised, and full of helpful advice, making it perfect for aspiring entrepreneurs and business leaders looking to succeed in the digital age.

Mastering Disruption is a valuable guide for anyone looking to learn about and apply new business models in today’s fast-changing world. K. Ganesh combines theory and real-world experience to give readers a practical path to succeed in a disruptive economy.
⭐⭐⭐⭐

[Annesha Paul · Rating 4 out of 5]

A seasoned entrepreneur, investor, promoter, and educator, K. Ganesh, in his book "Mastering Disruption: A Practical Guide to Understanding New-Age Business Models," provides us with great strategies to run a business in this modern world of technology, while urging the modern-day entrepreneur to think outside of traditional business practices.

The book is structured with clarity and intention, covering everything from an overview of various business models to the digital transformation of legacy businesses. Reflecting its true practicality, each chapter ends with summaries and reflective questions and helps readers internalize and apply key ideas and creativities.

This book succeeds in delivering actionable insight by creating more emphasis on the disruption faced by the entrepreneurs who see it as a looming threat and urging them to turn their thinking into seeing it as a challenge to be anticipated, shaped, and mastered. Actions on improving the mastery of business by finding solutions to handle downs or disruptions in business are one of the major objectives to become a successful entrepreneur.

The entrepreneurs, mid-level managers, educators, investors, promoters, and aspiring leaders who seek insight into leveraging technology and adapting business models amid uncertainty, this would be a great read for you.

[Amreen Mirza · Rating 4 out of 5]

This book is an insightful and practical guide for entrepreneurs, business leaders, and professionals navigating the fast-evolving business landscape. The book breaks down disruptive innovation, offering real-world examples and strategies to embrace change rather than fear it. Ganesh’s writing is engaging and accessible, making complex ideas easy to grasp.

What makes this book stand out is its focus on agility, customer-centricity, and digital transformation—key elements for success in today’s competitive world. The author provides a clear roadmap for both startups and traditional businesses looking to adapt, with a strong emphasis on actionable strategies and the right metrics for decision-making.

Whether you're an aspiring entrepreneur or an established leader, this book equips you with the knowledge to innovate, stay ahead of industry trends, and turn disruption into opportunity. A must-read for anyone looking to future-proof their business and thrive in an era of constant change.

[Apoorva Mathur · Rating 5 out of 5]

'Mastering Disruption' is a insightful guide for understanding modern innovative business world. The book delves deeper in why things happen, how fast industry works, how rapidly it involves and what can make you stand out from others - being a step ahead.

Author takes the readers on a thought provoking journey with incredible examples from subscription models to real world experiences - that suggests, reflects and helps navigate the problem and examine the solution to bring change, opportunity and strategic advancement.

Author's simple, descriptive and engaging writing style makes the examples and ideas easy to understand. It offers a roadmap to follow the change, innovate and adapt the new tech and advancement. Always have strategic mindset to turn setbacks in opportunity instead of waiting for right time.

📍Importantly the book suggests to be practical, resilient and understand role of leadership. When all this is understood and adapted anyone can thrive.

Mastering disruption is a practical, informative and engaging read. Must read for Young Entrepreneurs.

[NAGA KOUSHIK PASUPULETI · Rating 5 out of 5]

Mastering Disruption: A Practical Guide to Understanding New-Age Business Models by Ganesh Krishnan is a compelling resource for anyone keen on understanding the evolving landscape of business. This book offers a comprehensive exploration of business models, starting from the very basics, making it highly suitable for students or beginners eager to delve into the subject. What stands out is the author's ability to explain complex concepts in a clear, straightforward manner, using language that is accessible and engaging.

The book shines with its well-structured content, combining theoretical knowledge with real-world applications. The inclusion of detailed and insightful case studies adds immense value, offering readers a practical perspective on how businesses adapt and thrive in times of disruption. Whether you're a business enthusiast or a professional seeking to stay ahead, this book serves as an informative guide to understanding and mastering new-age business models.

In my opinion, Mastering Disruption is a fantastic read—highly educational and thoughtfully crafted. It’s an excellent choice for anyone looking to explore contemporary business trends and frameworks.

[Hirnakshi Panwar · Rating 5 out of 5]

"Mastering Disruption" is a timely and insightful exploration of how business models are evolving in the face of technological advancement, shifting consumer behavior, and global uncertainty. The book demystifies the concept of disruption—not as a chaotic force to fear, but as an opportunity to rethink, reinvent, and realign.

The author presents a structured framework for understanding disruptive change, combining real-world case studies with practical strategic tools. Companies like Airbnb, Tesla, and platform-based ecosystems are analyzed not just for their innovations but for the underlying models that enable their scalability and resilience.

What sets this book apart is its balance between theory and application. It doesn't merely celebrate disruption; it shows you how to master it. From lean startup thinking to platform economies and circular value chains, the book equips entrepreneurs, executives, and students alike with the mindset and methods to thrive in fast-changing markets.
Whether you're leading digital transformation or building a new venture from scratch, Mastering Disruption serves as both a strategic compass and a caction

[Sameer Gudhate · Rating 4 out of 5]

Disruption. It’s one of those buzzwords we hear all the time—tech startups shake up industries, legacy businesses scramble to keep up, and somewhere in the middle, we, as individuals, try to adapt to constant change. But what if there was a way to not just survive disruption, but to master it? That’s exactly what Ganesh Krishnan explores in Mastering Disruption, a book that’s as thought-provoking as it is practical. Krishnan, a seasoned expert in innovation and business transformation, distills years of experience into an insightful guide that’s relevant for entrepreneurs, professionals, and anyone looking to stay ahead in an unpredictable world.

The book delves into the essence of disruption—why it happens, how industries evolve, and what separates the winners from the ones left behind. Krishnan takes readers on a journey through real-world examples of businesses that have successfully navigated change, from tech giants to unexpected underdogs. He doesn’t just focus on companies, though; Mastering Disruption also examines how individuals can cultivate a mindset that thrives in chaos. Whether it’s leveraging emerging trends, adapting to technological advancements, or making bold, strategic decisions, the book offers a roadmap for turning uncertainty into opportunity.

Krishnan’s writing strikes a balance between insightful and accessible. He avoids jargon overload, making even complex business concepts easy to digest. His tone is engaging—almost as if you’re sitting across from him, having a coffee-fuelled discussion about the future. What’s refreshing is that the book doesn’t read like a dry business manual; it’s packed with compelling storytelling, sharp observations, and a conversational flow that keeps you hooked.

Since this is a non-fiction book, the “characters” are the real-life leaders, companies, and case studies Krishnan brings to life. He presents a mix of well-known disruptors (think Apple, Amazon, Tesla) and lesser-known players who have made waves in their industries. The book’s core ideas—embracing agility, fostering a culture of innovation, and staying ahead of market shifts—are powerful. Krishnan doesn’t just state these principles; he illustrates them through compelling examples that make them tangible and actionable.

The book follows a logical and engaging structure. It starts with understanding disruption—why it happens and its impact—before diving into strategies for mastering it. The pacing is well thought out, with each chapter building upon the previous one, creating a seamless flow. Krishnan mixes theory with real-world applications, ensuring readers don’t just absorb ideas but also see how they play out in reality. The inclusion of case studies and actionable insights keeps things dynamic, preventing information overload.

At its core, Mastering Disruption is about adaptability and resilience. It emphasizes that disruption isn’t something to fear; rather, it’s an opportunity waiting to be seized. The book also highlights the importance of continuous learning, strategic risk-taking, and the role of leadership in driving innovation. A particularly compelling theme is how individuals—not just companies—can take control of their own disruption journey by cultivating a forward-thinking mindset.

Surprisingly, for a book on business strategy, Mastering Disruption has an emotional pull. It challenges you to rethink how you approach change—not as an obstacle, but as a catalyst for growth. There are moments where you’ll feel inspired, moments where you’ll question your own adaptability, and moments where you’ll feel a surge of motivation to take action. That’s the mark of a book that resonates beyond just intellectual stimulation.

Krishnan’s insights aren’t just theoretical; they’re backed by real-world examples that make them immediately applicable. The book is far from a dull business read—it’s engaging, thought-provoking, and even entertaining at times. Each chapter leaves you with actionable takeaways that you can implement, whether in your career, business, or personal life. While rooted in business strategy, its lessons on navigating change have a broad appeal, making it valuable for anyone looking to adapt and thrive in an evolving world.

Some case studies are fascinating but could benefit from a deeper dive to provide more nuanced insights. While Krishnan includes fantastic examples, a few more personal anecdotes from his own experiences would have added an extra layer of relatability. Additionally, if you’ve read extensively on disruption and innovation, some concepts may feel familiar—but Krishnan’s fresh and compelling presentation ensures they still feel engaging and relevant.

I found Mastering Disruption to be an energizing read. As someone who thrives on change (and, let’s be honest, sometimes struggles with it too), this book was a wake-up call. It reinforced the idea that disruption isn’t something that happens to us—it’s something we can actively shape and leverage. I particularly loved the mix of big-name case studies with underdog success stories, which kept the book engaging and relatable. If you’re looking for a book that challenges your thinking while equipping you with actionable strategies, this one’s a must-read.

Ganesh Krishnan has delivered a timely and insightful book that feels both urgent and empowering. Mastering Disruption is more than just a business book—it’s a mindset shift. Whether you’re an entrepreneur, a corporate leader, or someone simply trying to stay ahead in an ever-changing world, this book offers valuable lessons. My final take? Highly recommended. This is one of those books you’ll want to revisit whenever you’re faced with change—because let’s be real, disruption isn’t going anywhere.

[Gaurav Jaiswal · Rating 5 out of 5]

K. Ganesh presents "Mastering Disruption" which guides businesses through success in today's disruptive business world driven by technological advances and shifting consumer behaviors and market transformations. Ganesh leverages his entrepreneur and business leader background to present strategies and business models combined with frameworks which enable readers to survive disruptions while maximizing them to their benefit. This book aims to explain basic disruption concepts which guide business transformation and adaptation at a time when companies experience continuous pressures for innovation. Business leaders combined with corporate executives and entrepreneurs need this information to understand disruptive forces that transform their industries.

The book follows a logical progression where each succeeding chapter extends the previous content. The author delivers a detailed examination of critical topics while keeping his writing simple enough to suit readers of all experience levels in the business field. The foundation of Ganesh's work begins with establishing disruption basics including definitions, causes and power driving factors behind disruptive events. The author distinguishes established business models against newer flexible systems which develop when markets experience disruptions. The strategic tools Ganesh shares about customer metrics comprehension and innovation prioritization serve as essential resources for business leaders. The described frameworks empower readers to examine their business designs and transform them to fit disruptive market conditions.

Ganesh presents fundamental disruptive business models that dominate this current decade by examining SaaS's scalability and cost-effective features that enable businesses to use software solutions without large infrastructure costs. The emergence of digitized banking through fintech technology transformed the entire financial services industry. Ganesh examines the challenges traditional banking institutions face from emerging fintech startups. The rise of the internet together with social media platforms has transformed how D2C brands connect with consumers. Ganesh studies the D2C business model's success at Big Basket through his development of the retail disruptor brand.

(1/3)
The main lesson in the book demonstrates the importance of adaptability. Ganesh urges companies across all stages to welcome disruptive change instead of viewing it as a threat. He discusses how businesses need to stay agile through quick adaptations along with ongoing innovation efforts to survive in today's competitive marketplace. The book examines Amazon and Airbnb platforms to demonstrate how marketplaces empower businesses to reach huge consumer networks while avoiding typical operational expenses. The book primarily illustrates its lessons through Indian startup examples but delivers worldwide insights regarding disruptive innovation. The real-life case studies of Indian companies BigBasket and Ola enhance the book's practical value for emerging market entrepreneurs particularly but the discussed principles hold universal global significance.

Ganesh manages to make his complex contents both easy to follow and enthralling to read. The book establishes equilibrium between theoretical analysis and real-world insights so non-specialist audiences can understand its contents. Ganesh provides essential strategic frameworks that help business leaders better understand customer metrics and innovate successfully. Readers benefit from these frameworks by obtaining actionable evaluation methods to refit their business models for disruptive scenarios while navigating through a challenging business world at a manageable pace. The text initially offers a methodical overview of its main topic before shifting into a comprehensive analysis of strategic business approaches.

Mastering Disruption serves as a substantial resource that delivers readers complete tactical guidance to manage disruption across the current business environment. K. Ganesh delivers an approachable breakdown of complex business models and disruption and innovation concepts suitable for real-world implementation. The compelling insights within Mastering Disruption enable readers from startup founders to corporate executives and business future seekers to become thriving entities in a fast-changing business environment. Ganesh merges conceptual understanding with practical guidance to help people embrace disruptive opportunities and construct adaptable businesses that drive innovative outcomes.

[Akanksha Reads · Rating 5 out of 5]

Mastering disruptions

'What worked yesterday, may not work today, and what works today may be obsolete tomorrow.'

Mastering Disruption is like a mantra more than being just a guide , it is a well researched information about business models, tech companies and brands and networks that established in market back in time and are still in trend 📈 growing, working at their best but with the updated science and sense.
How come a company stay longer in markets? When every day it's a new idea into shaping and advancing cultures, needs and modernization.
Author K. Ganesh is experienced enough with his progress, hardships, learning and struggles in life in fields of business i.e, finding and running IT&T, First Source, Marketicw, and Tutor Vista to also promoting big companies like, Big Basket, BlueStone, PorteaMedical and HomeLane, he played several roles being a mentor, educator at IIM BANGLORE, and Indian School of Business.
Here, his work in this book acts as a master vision towards his dedication and passionated heart that aspired to spread mindful strategies and successful tips to lead further with master mind.

The today's time and environment is changing rapidly so the technology is on trademil walking faster than anything.
To Enterpreneurs, aspiring business developers, students and investors, readers,
this book brings a data organised and placed in a book for their need to understand the art of becoming master at their fields.
Beginning from An overview of various business models like: Subscription based, D2C, Creator economy business models to sharing Key learnings from their past and present journey , heading to New Age business model, what's their take in the market, How do they market , promote on platforms, is that worth it?
Author's explanation to basic things as clearning concepts and terms, the visibility of digital business models, business brands collaborating with creators, athelets, influencers to promote is a new India strategy to growth of increasing popularity of brands. Author briefly examplified along with strengths and weakness followed by companies and brands, to let learners gain the profit of outstanding perseption and vision of this master guide provider Mr. K. Ganesh.

This book is a to do list if you ask me, for such a book do not exist already but is this only, with so many strategies, plannings, mistakes, as well as solution to multiple queries of people moving ahead in the fields of business.
I explored a lot, and also things to me were known so the book was a great time investment and would be to all who pick it up!

Rating- 5/5

Happy reading.

[Abhishek Vipul Thakkar · Rating 5 out of 5]

In a continuously changing business landscape, it is essential to augment one's knowledge regarding various business models and how to integrate them with one's current business. A person who wishes to start a business or expand a current venture must become aware of the fundamentals of business, the operational structure of businesses, the marketing strategies employed by great business ventures, the HR solutions to reduce labor turnover, and the financial expertise to solve the problems of rising costs and inflation.

This book, penned down by K. Ganesh, who is a serial entrepreneur and promoter of BigBasket, HomeLane, and Portea Medical, offers us a wealth of information and nuggets of advice to deal with the complexities of a rapidly changing business world.

No business in this world can survive or grow without learning about the impact of science, technology, and innovation in the business environment. One has to study the past and become aware of the existing technologies employed by businesses to thrive in the data-driven world.

Businesses are likely to collapse if they don't keep innovating and integrating modernization, data science, and technology into their operations.

In order to stay relevant, one needs to learn what can help one stay relevant in the increasingly competitive world.

This book teaches you about the important business concepts you need to know if you want to thrive and make it big in the world of business. It will push you out of your comfort zone and crush your preconceived notions about businesses.

It has a plethora of information about business models which provide real-world examples of how different businesses made it to the top using a particular business model and stayed there using data-driven insights and fintech. It will encourage business owners to rethink their ways of selling their products and make them better at discovering new ways of the art of selling.

If you are someone who is passionate about business or wants to understand myriad business models and apply insights which will elevate your business, this book is for you.

I found this book to be a great resource. It is highly practical and action-oriented.

The writing is engaging, and the author doesn't beat around the bush.

The direct advice immensely helped me in deciding my course of action for my business.

I sincerely thank the author for writing this book. I will study it again and make notes of it in the future.

Thank you, K. Ganesh sir, for writing this brilliant book.

[Padmajha [PJ] Me and My Bookshelf · Rating 4 out of 5]

Mastering Disruption by K. Ganesh is an insightful and practical guide to understanding the rapidly changing business landscape. The book explores how industries evolve due to disruptive forces like technological advancements, shifting consumer behaviors, and innovative business models. Instead of fearing disruption, the author encourages businesses and individuals to embrace it as an opportunity for growth and transformation.
With his experience as an entrepreneur and business mentor, Ganesh breaks down complex concepts into easy-to-understand insights. He highlights key trends shaping modern businesses, including subscription-based services, direct-to-consumer (D2C) models, and the creator economy. The book also examines the growing influence of digital platforms, influencers, and data-driven strategies in shaping business success.
One of the book’s strengths is its use of real-world case studies. Ganesh analyzes how major players have successfully adapted to change, while also showcasing lesser-known companies that have innovated their way to success. He doesn’t just focus on companies—he also explores how individuals can develop a mindset that thrives in uncertainty, making it relevant for professionals at all levels.
The author has also analysed India’s financial growth, discussing how economic policies, digital transformation, and government regulations have impacted businesses. He also sheds light on critical issues like data privacy, cloud-based services, and the role of technology in reshaping industries.
What sets this book apart is its emphasis on actionable strategies. The author provides a step-by-step framework for building resilient and innovative business models, making it a valuable resource for entrepreneurs, business students, and corporate leaders. His engaging writing style makes the book accessible and enjoyable, avoiding unnecessary jargon while delivering powerful insights. The inclusion of pictures and sketches makes the topic more relatable and easier to understand.
At its core, it is all about adaptability, agility, and innovation. It serves as both a roadmap and a mindset shift, helping readers navigate market shifts, leverage emerging trends, and turn uncertainty into opportunity.
Whether you’re an established entrepreneur or just starting out, this book offers valuable lessons on staying ahead in an unpredictable world. Highly recommended for anyone looking for a fresh perspective to help them navigate the changes caused by disruption.

[Ishika · Rating 5 out of 5]

The book has a striking white cover, which sets the tone for what the book is about to impart to the reader - strong insights, strategic thinking, and an in-depth analysis of contemporary business dynamics. The font style itself is indicative of the book's purpose, leaving a strong first impression. Boosting its credibility further, the foreword by Shiv Shivkumar, ex-CEO of PepsiCo India, is a warm letter to the reader that briefly apprises the reader of all the wisdom in store from reading this book.

Authored by a serial entrepreneur with an impressive track record of building global online businesses and multinational corporations, the book is a treasure trove of experiences, strategies, and innovative business ideas. The author masterfully interweaves traditional business wisdom with contemporary new models, making it a fascinating read for anyone interested in knowing about the evolving corporate world. With real-life case studies, the book uncovers the strategic moves that successful companies use to remain ahead of competitive markets.

One of the most striking revelations in the book is the volatility of corporate success - 33% of Fortune 500 companies vanish from the list every decade. That’s an astonishing 17 companies lost each year, or 1.5 per month. Such statistics make you realize the cutthroat nature of business survival and growth. Apart from the figures, the book's systematic approach brings out important ideas like vital performance metrics, monitoring new-age business models, and the role of SaaS (Software as a Service) in defining contemporary enterprises. Interestingly, the chapter on Direct-to-Consumer brands and their ascendance presents an insightful analysis of how companies are moving towards hybrid models, marrying the strengths of platform-based industries and traditional pipeline industries.

Although it is written in simple words, the book is rich with profound insight that needs to be read and digested. Certain sections are so laden with insight that a single reading may not be enough to absorb it. It is one of those books that needs to be read again so that the readers can realize its entire meaning over time.

If you want a book that not only teaches the principles, metrics, and strategies to create a successful business but also redefines your thinking about how industries change, then this is a must-read. It's not just a business book; it's a guide to understanding the intricacies of contemporary commerce.

Happy Reading!

[Aneesha Shewani · Rating 4 out of 5]

In today’s business landscape, where models evolve faster than market forecasts, Mastering Disruption by K. Ganesh arrives as both a compass and a toolkit. This practical guide is tailored for entrepreneurs, professionals, and curious strategists navigating the age of relentless change. Drawing from decades of startup experience, Ganesh distills complex ideas into a framework that champions agility, innovation, and strategic foresight. The key takeaway from this book is that Disruption isn’t destruction—it’s a blueprint for reinvention.

What sets this book apart is its clarity and accessibility. Ganesh leans into real-world examples, simple frameworks, and actionable insights. From AI-driven consumer behavior to platform economics and digital-first branding, the book offers a panoramic view of the forces reshaping industries.

Each business model—whether traditional or new-age—is explained with engaging case studies and thoughtful commentary. What might appear textbook-like is brought to life through analysis of why certain models thrived while others declined. From pipeline businesses to platform ecosystems, Ganesh makes even complex concepts comprehensible, laying out pros, cons, metrics, and differentiators with precision.

The chapters are meticulously organized, featuring diagrams, key points, and quick overviews that aid retention. The book’s richness in concepts and definitions never feels overwhelming due to a clean layout and logical flow. Whether you're exploring SaaS, fintech, marketplaces, or the creator economy, each section offers insights that are both relevant and practical.

Ganesh doesn’t dismiss traditional models—instead, he provides a roadmap for their evolution. The chapter on metrics, filled with formulas and calculations, is especially useful for students and entrepreneurs. His treatment of digital transformation, go-to-market strategies, and monetization models reflects a deep understanding of what it takes to build resilient businesses today.

Mastering Disruption is not a one-time read. It’s a reference guide, a strategic companion, and a source of inspiration. With crisp editing and a well-organized structure, it invites both reflection and action. Ganesh reminds us that disruption isn’t chaos—it’s a call to evolve. Whether you’re building a startup or reimagining a legacy business, this book offers the clarity and confidence to move forward.

[Kaashi ~ thedigitalcupid · Rating 4 out of 5]

Mastering Disruption is an essential read for anyone looking to stay ahead in today's rapidly evolving business landscape. Author's expertise and insights offer a fresh perspective on how disruption can be an opportunity rather than a threat. This book goes beyond theoretical discussions and provides practical strategies to help businesses innovate, adapt, and thrive in times of change.

One of the standout aspects of this book is its structured approach to explaining modern business models. Author dives deep into various models such as subscription-based services, direct-to-consumer (D2C), and the creator economy. He explores how digital platforms, influencers, and technology are shaping businesses today, using real-life examples and case studies to simplify complex concepts.

A particularly fascinating section of the book examines India's financial growth from 2016 to the COVID-19 era, highlighting key shifts in the business environment. Author also delves into crucial topics like data privacy, government regulations, and the increasing role of cloud-based services in modern enterprises.

What sets Mastering Disruption apart is its focus on the right business metrics. Instead of merely chasing vanity numbers, the book emphasizes key performance indicators that drive actual success, such as customer acquisition cost, lifetime value, and retention. Whether you're a budding entrepreneur or a seasoned business leader, these insights are invaluable.

The writing style is simple yet rich with profound insights, making it an engaging and thought-provoking read. Some sections are so packed with wisdom that they demand multiple readings to grasp their full depth. Each chapter concludes with key takeaways, summarizing essential points for quick reference—an excellent feature for readers who prefer concise insights they can revisit later.

Beyond its educational value, this book is truly inspiring. By exploring the origins and evolution of various businesses, Ganesh showcases the resilience and innovation that drive long-term success. Mastering Disruption is more than just a business book; it is a strategic guide that reshapes how we think about change and adaptation in the modern economy.

If you are passionate about business, eager to understand different models, or looking for actionable insights to elevate your venture, this book is a must-read.

[Scube · Rating 5 out of 5]

This book was an absolute delight to read! Call me a nerd, but I genuinely enjoyed exploring the framework behind building businesses and the technical aspects of it through Mastering Disruption.

K. Ganesh truly shines in this book, offering some fantastic insights into how businesses can transform to adapt to modern business models.
Did you know that the average lifespan of a company today is just 12 to 18 years, compared to a whopping 60 to 90 years back in the 1930s and 1960s? Pretty shocking, right?

True to its title, this book provides the tools and knowledge to master the ever-evolving (and often disruptive) business landscape of today. As consumers, we’ve all witnessed how businesses have rapidly shifted to digital platforms, especially after COVID-19. To make sense of this change and understand the seismic shifts in the business world, this book is an excellent resource.
You'll learn what a business model is, how many types exist, and get a comparative study of traditional versus new-age models. It also delves into how companies like Netflix, Amazon, Apple, Ford, Walmart, McDonald's, Airbnb, Uber, and Etsy have mastered the art of staying at the top of their fields.
My personal favorite part was learning about the SaaS model. With a technical background in education, I really appreciated the insights on why customers value SaaS. (Take Shopify, for example, which uses the SaaS model. AWS, Amazon Web Services, is another great example.)
One chapter dedicated to D2C (Direct-to-Consumer) really caught my attention. It begins with the story of a girl named Ananya who started a small skincare brand and eventually built it into a well-recognized name through this model. I must admit, I felt inspired for a moment, and my extroverted side almost decided to start a business on the spot!

Overall, this book is a must-read for any budding entrepreneur. It offers the right kind of understanding of the business world—a guide that will help you take your next big step. As someone who always dreams of being a business owner, I’ve gained a deeper understanding of the behind-the-scenes workings of it all.

And if you do read this book, you’ll also get to know how Netflix came into being. I have to say, Reed Hastings, I’m impressed!

[Riri · Rating 5 out of 5]

Our way of life keeps changing and we have to adapt to the new changes, similarly, businesses need to adapt to new business models, based on numerous parameters with foremost being- understanding their consumer’s needs and the ever changing world. The book, Mastering Disruption: A Practical Guide To Understanding New-age Business Models is the need of the hour where the author’s motivation stems from bringing awareness about disruption - a change we must embrace and master as we progress towards a new world.

The book starts with a beautiful dedication to sir’s mother, a strong woman indeed. In this book, I get to read different use cases for both old and modern business models. I gained knowledge of metrics, contribution margins, and user success strategies. The book explores many industries and sectors, how disruption has affected companies, how businesses are coming up with new ideas and unique business models to overcome the disruptions and how modern SaaS and PaaS solutions are starting to become the norm. I particularly enjoyed and learned so much about the FinTech industry. The rapid changes that came in India’s finances are truly inspiring and awe worthy from 2016, during COVID and now. Challenges and concerns have also been discussed and explained for adapting today's tech comes at a price/concern about consumer data and following the rules and regulations that has been laid out by the government.

K.Ganesh sir has not only written a book to guide the readers about the ever changing business models, but he has emphasized on the learning these disruptions, embracing them and mastering the disruptions to stay ahead, to think differently and to solve real world problems by utilizing the knowledge gained and to develop unique business models by mastering the ever changing world.

The book Mastering Disruption: A Practical Guide To Understanding New-age Business Models authored by K. Ganesh sir is suitable for all those who want a change, and are willing to work on embracing it.

[Chitrranshi · Rating 4 out of 5]

Ganesh Krishnan, the author of Mastering Disruption: A Practical Guide to Understanding New-Age Business Models, brings a wealth of experience in business strategy and innovation. His book, published by Penguin, aligns with the publisher’s reputation for offering insightful content across various genres, including business and management. Penguin has long been known for curating books that cater to professionals and entrepreneurs, and Krishnan’s work is a valuable addition to this collection. His expertise shines through as he breaks down the complexities of modern business models and offers a structured approach to understanding disruption.

The central theme of the book revolves around the rapid transformation of the business world due to emerging technologies and shifting consumer behaviors. Krishnan argues that traditional business models are no longer sufficient to navigate this evolving landscape. Instead, he presents a framework for businesses and professionals to not only survive but also master disruption. He explains how innovative business models such as subscription services, direct-to-consumer (D2C), platforms, and the creator economy are reshaping industries. Through real-world examples and case studies, the book highlights how companies like Netflix, Amazon, and Apple have leveraged these models to stay competitive.

3 important takeaways:
1. Adaptability is crucial—businesses that embrace change and proactively adjust to new trends are more likely to succeed.
2. Author provides an in-depth analysis of modern business models, contrasting them with traditional pipelines and explaining their mechanics with clarity.
3. Lastly, the book stands out for its actionable insights, offering practical strategies, performance metrics, and real-world examples to help readers implement change effectively.

With its structured approach and clear takeaways, this book serves as a valuable guide for entrepreneurs, executives, and professionals looking to stay ahead in an era of rapid innovation.

[Nadia Masood · Rating 5 out of 5]

This is the business book we all needed but didn’t know we were looking for.

K. Ganesh built companies like BigBasket, Bluestone, and HomeLane, so when he talks about disruption, he’s not theorizing. He brings real-world experience to navigating the modern business landscape.

What I loved most is how accessible this book is. Whether you’re running a startup from your home or trying to shake up a traditional company, the insights hit home. The author doesn’t just tell you what disruption is; he shows you how to surf the wave instead of getting crushed by it.

The case studies are incredibly helpful. Every chapter is packed with real-world stories of companies that have adapted successfully, failed spectacularly, or are currently undergoing transformation. We’re shown practical scenarios rather than abstract concepts. Structured summaries at the end of each chapter make it easy to remember key points.

What sets this book apart from others is its timing. We’re living through unprecedented change, and Ganesh provides a roadmap not just for surviving but for thriving.

I found this book both practical and engaging. Technological advancement is accelerating, and consumer behavior is shifting just as quickly. These changes can render traditional business models obsolete if they don’t keep up. Businesses and professionals need to view disruption as an opportunity to grow and succeed. This can only happen by understanding how disruption works and adapting accordingly.

This book isn’t just for businesses. Working professionals and business students also need to stay informed about the latest changes, trends, and best practices. This is essential for individual career development. The book offers actionable insights that readers can implement immediately.

Overall, I think Mastering Disruption is more than just a business book. It represents a shift in mindset. Instead of feeling intimidated or confused by disruption, you’ll feel prepared and even excited to embrace it.

I would recommend this book to entrepreneurs, business students, professionals feeling stuck in their careers, or anyone curious about how businesses transform in today’s rapidly changing world.

[Aditya Anand · Rating 4 out of 5]

‘Mastering Disruption – A Practical Guide to Understanding New-Age Business Models’ by K. Ganesh is an essential read in today’s rapidly evolving business landscape. Based on his course at IIM Bangalore and ISB, the book provides a structured guide to understanding and leveraging modern business models.

Ganesh builds on the ‘Business Model Canvas,’ breaking down essential components like value propositions, revenue streams, and cost structures. He explores key business models such as platforms, marketplaces, and pipeline-driven businesses, using real-world examples like Flipkart, IndiaMART, and Uber to illustrate their mechanics. The book also introduces crucial business performance metrics—Lifetime Value (LTV), Customer Acquisition Cost (CAC), Retention Rate, and Annual Recurring Revenue (ARR)—helping readers assess the efficiency of any venture. While these metrics may seem complex, Ganesh ensures clarity by integrating tables, graphs, and detailed explanations.

The book delves into critical concepts like network effects, A/B testing, and scalability, providing a comprehensive understanding of SaaS, platforms, and marketplace models. The second half shifts focus to contemporary business disruptions, including digital transformation, direct-to-consumer (D2C) brands, and the creator economy. Here, Ganesh highlights examples such as BYD, Nykaa, and ShopKirana, showcasing how businesses adapt and thrive in changing market conditions.

Ganesh also touches upon monetization strategies, funding challenges, and the evolution of customer acquisition techniques in an increasingly digital world. The book discusses the role of data-driven decision-making, subscription models, and personalization in modern businesses. By connecting theory with real-world application, ‘Mastering Disruption’ becomes an invaluable resource for entrepreneurs, investors, and business leaders aiming to decode business models and stay ahead of market disruptions.

[Madana Krishnan · Rating 4 out of 5]

A Practical and Engaging Read with Real-World Insights

Mastering Disruption is a well-structured, easy-to-follow guide on how businesses evolve in the digital age. What makes this book stand out is its practical approach, with plenty of brand case studies, key takeaways, and visual frameworks that make even complex concepts simple to understand.

One of the most insightful chapters for me was the Overview of Various Business Models, which laid the foundation for understanding how businesses pivot and adapt. I also learned about Vertical SaaS vs. Horizontal SaaS, something I hadn’t come across before. Another interesting takeaway was how Netflix originally started as a DVD rental company before moving to a subscription-based model, proving how strategic shifts can redefine entire industries.

As someone in digital marketing, I particularly appreciated the chapter on key metrics, measuring, and tracking. It reinforced an important reality—vanity metrics like page followers and likes mean nothing if they don’t contribute to real business outcomes. The book pushes for focusing on actionable metrics—engagement, conversions, and measurable impact—rather than getting caught up in numbers that look good but don’t drive results. This is something every marketer should keep in mind when evaluating performance.

What Could Be Better?

While the book is packed with useful insights, at times it felt like it touched on too many brand examples without going deep into any particular one. A little more depth on selected case studies would have made it even stronger.

Final Thoughts

Overall, this is a solid and insightful read for anyone interested in business strategy and digital transformation. It’s packed with real-world examples, making it a great resource for understanding the evolving landscape of modern business. While it may not be an extraordinary or groundbreaking book, it’s definitely a valuable and practical one.

[thebookaliciousgirl · Rating 4 out of 5]

I wasn't expecting a lot from this book because, as you all know, I don't like reading non fiction a lot, especially business books, which aren't really my cup of tea. But guys!!! This book changed my perspective, not every non fiction and business books are boring. I learned so many new things from this one. The book talks about embracing change and turning your desires into opportunities. This book was decent for me, unlike many other non fiction writers, the author didn't write in detail & lengthily. It was short and crisp, which made it really interesting. The style is engaging, and the book is easy to digest, making difficult business concepts simple to understand. His insights are basically written in case studies, making them relatable and easily applicable to your own life.

As a content creator, I really loved reading about growth and business related topics on social media and marketing. And if you're also a content creator, influencer, or marketer, and want to grow your platform or business, then I'm sure you'll love this book. The book also talks about how social media platforms work in terms of business, how they're related, what you should avoid doing, and how you can grow on those platforms, in an easy way. This book's mindset will leave you feeling inspired and motivated to take action. I won't lie,  I loved this book, but I also have to admit that not every business topic resonated with me. I enjoyed reading about social media, brand marketing, and more, but felt disconnected from parts that weren't my area of interest.

You should definitely try this book if you're a non fiction reader, or want to make a change, in your business or life, then I'm sure, you'll love this. It's not just a business book, it's an easy guide to exploring change and utilizing disruption to your advantage. Whether you're an entrepreneur, leader, or just someone trying to adapt, this book will surely help you with the strategies you need to work on.

[Neha ♡︎ · Rating 4 out of 5]

Life is a shifting tide, never still, never stagnant—and the world of business mirrors its restless rhythm. Industries rise and fall, innovations disrupt the familiar, and what once seemed certain is reshaped by time. To thrive is to embrace change, to move with the currents rather than against them, for in transformation lies the essence of growth.

That's what the author talks about in this book "Mastering disruption", unraveling the mechanics of modern business models with clarity and insight. With a blend of real-life examples, structured analysis, and practical wisdom, the book serves as an engaging guide for anyone eager to understand how businesses thrive in today's fast-paced economy.

While reading this book, I was reminded of my commerce classes at school lol. The storytelling approach at the beginning of each chapter adds a compelling touch, making complex concepts easier to grasp. By weaving in numerous real-world examples, the author ensures that theoretical insights are always grounded in practical realities.

The book is beginner friendly. Even those without a strong business background can navigate through its concepts effortlessly. Additionally, the use of charts enhances understanding, making complex ideas more digestible and visually engaging.

I love how most of the chapters conclude with key takeaways, summarizing essential points for quick reference. This feature is particularly helpful for readers who prefer concise insights they can reflect on later.

Beyond its educational value, Mastering Disruption is also an inspiring read. By exploring the origins of various businesses, it showcases the resilience and innovation that drive success.

For aspiring entrepreneurs, business students, or even seasoned professionals looking for fresh perspectives, the book provides valuable lessons on adaptability and growth.

[Astha Vyas · Rating 4 out of 5]

In a dynamic business world, it’s vital to understand various business models and how to integrate them. Aspiring entrepreneurs or business owners must grasp business fundamentals, organizational structures, effective marketing strategies, HR solutions to reduce turnover, and financial skills to tackle rising costs and inflation. This book by K. Ganesh, who is a serial entrepreneur and promoter of BigBasket, HomeLane, and Portea Medical, provides valuable insights for navigation.

Ganesh builds on the ‘Business Model Canvas,’ breaking down key components like value propositions, revenue streams, and cost structures. He explores business models such as platforms, marketplaces, and pipelines, using examples like Flipkart, IndiaMART, and Uber. The book introduces essential metrics—LTV, CAC, Retention Rate, and ARR—to assess business performance, with clear explanations, tables, and graphs.

It covers key concepts like network effects, A/B testing, and scalability, offering insights into SaaS, platform, and marketplace models. The second half focuses on business disruptions, including digital transformation, D2C brands, and the creator economy, highlighting examples like BYD, Nykaa, and ShopKirana.

The book offers valuable insights into business models, showcasing how companies reached the top and sustained success through data-driven strategies and fintech. It encourages business owners to rethink their sales approaches and discover new methods of selling.

The author offers great examples, but I felt a few personal anecdotes could have added more relatability. While some concepts may feel familiar to those well-versed in disruption, his fresh presentation keeps them engaging and relevant.

Mastering Disruption is emotionally engaging, urging you to view change as a catalyst for growth rather than an obstacle. It inspires, challenges your adaptability, and motivates action, making it more than just an intellectual read.

[Priyanka · Rating 5 out of 5]

Mastering Disruption is a comprehensive and accessible guide for entrepreneurs, professionals, and students seeking to understand the evolving landscape of modern business. Drawing from real-world case studies and his own entrepreneurial journey, K. Ganesh explores how disruptive technologies, shifting consumer behaviors, and digital infrastructure are reshaping traditional business models. The book offers actionable frameworks and metrics to help readers adapt, innovate, and thrive in a rapidly changing environment.

Reading Mastering Disruption felt like sitting down with a seasoned mentor who’s seen the highs and lows of building businesses from scratch. What struck me first was how lucid and structured the book is. The author doesn’t just theorize - he backs every insight with examples from startups like BigBasket and Bluestone, making the concepts feel grounded and relatable.

I appreciated how the book emphasized leading indicators - those subtle shifts in customer behavior or tech trends that often precede major disruption. It made me rethink how I assess business risks and opportunities. His breakdown of metrics like CAC, LTV, and contribution margins was especially useful; it’s clear he wants readers to move beyond vanity metrics and focus on what truly drives sustainable growth.

The chapters on India’s Digital Public Infrastructure were eye-opening. I hadn’t realized how platforms like UPI and ONDC are leveling the playing field for small businesses. The author's optimism about India’s entrepreneurial future is infectious, and his call for agility, customer obsession, and continuous learning resonated deeply with me.

Whether you're launching a startup, managing a legacy business, or just curious about the future of commerce, this book offers a toolkit for navigating disruption - not with fear, but with clarity and confidence.

[DarkFantasyReviews · Rating 4 out of 5]

Mastering Disruption is an insightful journey into the ever-changing business world. K. Ganesh offers readers a practical guide to discovering and tackling new-age business models. The book explores the challenges brought forth by technological revolutions and new trends and provides actionable inputs for businesses and professionals who want to be one step ahead of the game.

The author uses effective examples and case studies from real life to explain his arguments. The examples are the "characters" of the book, and they bring the ideas to life, making them interesting and engaging to readers. The writing is straightforward, simple, and compelling. The author maintains a balance between technical complexity and readability so that the information can be easily followed by readers of different levels of experience. The application of anecdotes and real-life examples makes the text more readable and engaging. I didn't get the time to get bored at all.

Mastering Disruption is a must-have guide for entrepreneurs, business executives, and professionals aiming to succeed in today's rapidly evolving world. With its practical insights, authentic case studies, and actionable approaches, it is a book to read for everyone interested in staying competitive in the current business world. Although the book is immensely informative, readers may find a few parts to be too technical or heavy to digest. But the net worth of these insights is far greater than these relatively minor detriments. I would strongly advise Mastering Disruption to anyone who wants to learn about and take advantage of the forces of change in business. So grab your copy today and you will definitely enjoy reading it as much as I did.

[Rinki · Rating 4 out of 5]

"Each year, 17 companies disappear from the Fortune 500 list. The reason- Disruption." -Mastering Disruption: A Practical Guide to Understanding New Age Business Models by
K. Ganesh.

This is an essential read in today's rapidly evolving business landscape. Based on author’s course at IIM Bangalore and ISB, the book provides a structured guide to understanding and leveraging modern business models.

The book delves into critical concepts like network effects, A/B testing, and scalability, providing a comprehensive understanding of Saas, platforms, and marketplace models. The second half shifts focus to contemporary business disruptions, including digital transformation, direct-to-consumer (D2C) brands, and the creator economy. Here, author highlights examples such as BYD, Nykaa, and ShopKirana, showcasing how businesses adapt and thrive in changing market conditions.

What I like about this book:-

One thing I really liked about this book is how practical it is. The author doesn't just talk about changes in industries; rather, they are highlighted with examples from real life and case studies that unfold how a business has adapted and has successfully kept ahead.

The author explains everything in such an understandable way that it doesn't bombard the reader with too much of information, using just simple explanations together with diagrams and flowcharts.

The key takeaways at the end of each chapter make this book highly helpful and easy to understand for anyone, be it entrepreneurs, students, investors, or curious readers.

This book offers readers new insights, knowledge, and a framework to navigate the changes that are likely to come at a much faster pace, thanks to disruptive technology.

[Starlight Readers · Rating 4 out of 5]

K. Ganesh's Mastering Disruption is a fitting investigation of the ways in which digital technologies are transforming business environments. Ganesh, who is famous for his entrepreneurial activities as well as his immense impact on digital innovation, employs his rich experience to provide practical strategies for leaders in this age of disruption .


In the core of the book is the comprehensive description of digital evolution, broken down into three specific phases:
-Digitization
-Digitalization
-Digital Transformation


The book highlights that the technological innovations of the past decade—cloud computing, data analytics, IoT, and AI—are not merely enhancements but drivers of revolutionary business innovation.


Author has a clear, concise, and interesting writing style. The book is organized systematically, dissecting intricate ideas into bite-sized insights. The tone is professional but readable, making it appropriate for both seasoned business professionals and new entrants seeking to grasp digital disruption.


The tone is kept utilitarian and teaching-oriented and not too scholarly. Ganesh resists unnecessary terminology so that non-technical readers can understand crucial concepts easily.
Real-world business examples added here make reading all the more feasible, not too theoretical in its approach.


But sometimes the book is too textbook-like, especially when explaining frameworks and methodologies in detail. Although this is helpful for systematic learning, readers who like a more story-based business book may find some parts a bit heavy going.


The book is ideal for business leaders, entrepreneurs, and anyone who wants to know how to use technology for growth.

[Bookosophia · Rating 5 out of 5]

Change is inevitable in the business world, and staying ahead requires a deep understanding of modern business models. Mastering Disruption: A Practical Guide to Understand New Age Business Models is a book that helps professionals, entrepreneurs, and business leaders navigate the ever-evolving landscape. It simplifies complex concepts and offers practical insights into how businesses can adapt and thrive in disruptive times.

One of the book’s greatest strengths is its clarity in explaining new-age business models. It provides real-world examples and case studies that illustrate how companies have successfully embraced disruption. The language is straightforward, making it accessible to readers from various backgrounds. Whether you’re a startup founder or a corporate strategist, the book equips you with actionable strategies to rethink traditional approaches and seize new opportunities.

However, there are areas where the book could improve. While it offers valuable insights, some sections could benefit from deeper analysis or additional case studies to strengthen the arguments. A few chapters feel slightly repetitive, which might slow down the reading experience for those already familiar with the subject. A more structured framework for implementing the suggested strategies could also enhance its practical application.

Overall, Mastering Disruption is a valuable resource for anyone looking to stay relevant in today’s dynamic business environment. Its blend of theory and practical advice makes it a book worth revisiting whenever you need fresh perspectives on managing change. If you’re eager to understand and leverage disruption, this book is a solid addition to your reading list.