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Drop Business As Usual
Drop business as usual af Sir Richard Branson er manden bag Virgin Groups opråb til virksomheder om at bidrage til at ændre den måde, de leder og fungerer på.
338 pages, Paperback
First published December 1, 2011
231 people are currently reading
3064 people want to read
About the author
Richard Branson
86 books1,367 followersSir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student. He then set up a record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in late 2007. With his flamboyant and competitive style, Branson's Virgin brand grew rapidly during the 1980s - as he set up Virgin Atlantic Airways and expanded the Virgin Records music label. Richard Branson is the 236th richest person according to Forbes' 2008 list of billionaires as he has an estimated net worth of approximately $7.9 billion USD.
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Displaying 1 - 30 of 155 reviews
November 8, 2012
I'm a big Richard Branson fan-boy, and really liked his first book, Losing My Virginity (which I highly recommend). Since then, I've given a few of his other books a try. I gave Screw Business as Usual a try this week. It was very quick to get through so I thought I'd post a short review.
The book is about the idea that capitalism can, in addition to pursuing the goal of making money, attempt to do good.
On the plus side, it covers a number of interesting cases, some of which are Virgin enterprises, others just ones Branson has come across. It's a wide enough variety to give some creative food for thought, but little is provided in the way of detail if someone wanted to do some analysis of real cost/benefit, or map to their business to see how it differs, etc. Still, they are inspirational stories.
Another negative is that a number of his examples consist of things akin to 'I saw a problem. I called up Nelson Mandela, Desmond Tutu and Bill Gates and we got together and decided to start a foundation'. Some have complained that this is name-dropping. I don't think that's the case, so much as it's just the circles he travels in. However, the few examples that are along these lines aren't really helpful for anyone looking to do good with their business.
In any case, it's a good read with some unique perspectives that some will get value from. Start with Losing My Virginity though, as I think it's a better read.
The book is about the idea that capitalism can, in addition to pursuing the goal of making money, attempt to do good.
On the plus side, it covers a number of interesting cases, some of which are Virgin enterprises, others just ones Branson has come across. It's a wide enough variety to give some creative food for thought, but little is provided in the way of detail if someone wanted to do some analysis of real cost/benefit, or map to their business to see how it differs, etc. Still, they are inspirational stories.
Another negative is that a number of his examples consist of things akin to 'I saw a problem. I called up Nelson Mandela, Desmond Tutu and Bill Gates and we got together and decided to start a foundation'. Some have complained that this is name-dropping. I don't think that's the case, so much as it's just the circles he travels in. However, the few examples that are along these lines aren't really helpful for anyone looking to do good with their business.
In any case, it's a good read with some unique perspectives that some will get value from. Start with Losing My Virginity though, as I think it's a better read.
June 21, 2015
So now comes Sir Richard with a critique of modern business practices that only he could produce. In exhorting readers to "Screw Business as Usual" Branson is calling upon us to reinvent capitalism in a more ethical, more just, and less destructive way. His primary theme here is that Capitalism 24902 (named for the number of miles in our globe's circumference) must serve the world and not deplete it. "Doing good is good for business" he says over and over... and then he proves his case. He tells dozens of stories of business leaders who break the model, screw business as usual, and go on to greater wealth and influence than they could have done with traditional methods. And he uses himself as a case-in-point to great effect. With his example, we learn how a great leader like Branson thinks and makes decisions - and then it all seems more attainable somehow.
"Screw Business as Usual" is a call to action that is truly motivating. While reading, I made some new personal commitments in terms of how I organize my little one-woman consulting firm. Not much in the grand scheme of things, but it is my bit to do and I will do it. It amuses me that my financial adviser is always surprised when he is telling me that the socially-responsible mutual funds I insist on using seem to be outperforming the market.
If I had had four and a half stars to give, I would have, and I nearly went with a five. Though the book was a bit slow in the beginning, once I got to Chapter 3 or so it became a real page turner and I enjoyed the reading immensely. I have scribbled more wows, far-outs, and yeses into the margins of this book than I have done since those college days when every idea was new and exciting. If that ain't a great way to spend a Sunday afternoon I don't know what is!
I admit it - I love Richard Branson. Always have. His fresh approach to everything is inspiring. His courage, ability to overcome odds, masterful entrepreneurship, and team-building skill earned him billions. He seems to move through life like a chess grand master moves across his board. Except that Branson is having more fun.
"Screw Business as Usual" is a call to action that is truly motivating. While reading, I made some new personal commitments in terms of how I organize my little one-woman consulting firm. Not much in the grand scheme of things, but it is my bit to do and I will do it. It amuses me that my financial adviser is always surprised when he is telling me that the socially-responsible mutual funds I insist on using seem to be outperforming the market.
If I had had four and a half stars to give, I would have, and I nearly went with a five. Though the book was a bit slow in the beginning, once I got to Chapter 3 or so it became a real page turner and I enjoyed the reading immensely. I have scribbled more wows, far-outs, and yeses into the margins of this book than I have done since those college days when every idea was new and exciting. If that ain't a great way to spend a Sunday afternoon I don't know what is!
I admit it - I love Richard Branson. Always have. His fresh approach to everything is inspiring. His courage, ability to overcome odds, masterful entrepreneurship, and team-building skill earned him billions. He seems to move through life like a chess grand master moves across his board. Except that Branson is having more fun.
May 22, 2022
This is not the kinda of book you read that when you finish it's straight onto the next book, no way. This book challenges the reader act, to make a difference, to do your bit for climate change, for peace, for homelessness, to be a positive impact.
The reader is given some amazing examples of people who are making a difference in this world. This is more than just another book, it's a book on how to make a difference and make the world a better place. Maybe this is a simplistic review but i don't care because personally I came away challenged.
The reader is given some amazing examples of people who are making a difference in this world. This is more than just another book, it's a book on how to make a difference and make the world a better place. Maybe this is a simplistic review but i don't care because personally I came away challenged.
December 28, 2017
Total and utter pompous tosh - avoid!
December 26, 2012
This made me very cynical. There's nothing worse than reading about rich white guys extolling business ethics to reach untapped markets, no matter how positive a spin is placed on it.
FYI: the fact that you can access a Coca Cola in even the poorest of the poor or third world locations is NOT a marvel, when pharma extort the masses.
Capitalism doesn't need turning upside down. It needs honest people running honest business, not rich do-gooders running around exploiting untapped third world markets, because their payback ratios are higher than the first world.
Whilst the call to shift our values from profit are indeed a must, the concept of embarking on new ventures solving world wide problems is not new, and yet somehow promoting this process still seems dishonorable coming from the likes of Branson/Virgin.
Still, I recommend following the process. It's been 2 years since this was written, there needs to be more done to change the motives of corporate business.
New business isn't necessarily going to be the answer.
FYI: the fact that you can access a Coca Cola in even the poorest of the poor or third world locations is NOT a marvel, when pharma extort the masses.
Capitalism doesn't need turning upside down. It needs honest people running honest business, not rich do-gooders running around exploiting untapped third world markets, because their payback ratios are higher than the first world.
Whilst the call to shift our values from profit are indeed a must, the concept of embarking on new ventures solving world wide problems is not new, and yet somehow promoting this process still seems dishonorable coming from the likes of Branson/Virgin.
Still, I recommend following the process. It's been 2 years since this was written, there needs to be more done to change the motives of corporate business.
New business isn't necessarily going to be the answer.
February 3, 2014
Excellent!
Bravo Richard! It is these type of ideas that truly bring about change. But not just change for the sake of it… Real change and real passion to see a different tomorrow than the one we are experiencing today. The idea of the elders and the business leaders is one who's time has come… And if each of us will take one step, we will all move closer to reality that includes us all. Not just the ones were well-off, and not just the ones who can speak with the loudest voices. This book is about what we can do today and tomorrow to screw business as usual and move in a direction that our hearts and our minds have always known as not just human, but more and more divine!
Read this book, and then connect in. Check out what they're doing on Facebook, twitter and all around the globe. And then take your first step today… That is the way. Step one… And the rest will be the history that we speak of with joy and humility in the decades to come!
Bravo Richard! It is these type of ideas that truly bring about change. But not just change for the sake of it… Real change and real passion to see a different tomorrow than the one we are experiencing today. The idea of the elders and the business leaders is one who's time has come… And if each of us will take one step, we will all move closer to reality that includes us all. Not just the ones were well-off, and not just the ones who can speak with the loudest voices. This book is about what we can do today and tomorrow to screw business as usual and move in a direction that our hearts and our minds have always known as not just human, but more and more divine!
Read this book, and then connect in. Check out what they're doing on Facebook, twitter and all around the globe. And then take your first step today… That is the way. Step one… And the rest will be the history that we speak of with joy and humility in the decades to come!
January 22, 2013
It was very distracting hearing the sound of RB patting himself on the back at every turn of a page. The book is basically a public relations sticker. Yes, I am happy to see a person of his vast wealth involved in so many philanthropic and sustainable business actions. How a bout a little grace and turning down the horn toots a tad. I guess it wasn't what I was looking for. I have been invested in sustainable seeking corporations for decades so.. Didn't the BeeGees give millions starting way back to UNICEF? I am happy for you Richard and the opportunities you and a myriad other corporations have brought to poverty stricken areas but it is definitely not new or your idea. Simply too arrogant and egotistical read for me.Sub title:The Richard Branson Show.
July 1, 2013
This lightweight screed reflects the holistic attitude towards business that Richard Branson supposedly has. Not having had the opportunity to experience Virgin service myself, I can't judge that claim. The supreme irony in the book for me is that Branson inadvertently pops his own bubble more than once with casual references to his private island or to the people who populate his world. It's a breezy read, but don't expect much from it.
January 3, 2018
i like Richard Branson very much but/ This is the third time i try to finished this book!!! sorry but i cant. this book full with facts about author and his colleagues trying make a better world. But another way this is look like Virgin's ANNUAL REPORT : social activities..BLAH....BLAH...blah.. lot of names..lot of brands.but just one massage..
try to make a better world with your business...
OK...I got it....NO...further more...!
try to make a better world with your business...
OK...I got it....NO...further more...!
August 9, 2021
A hard read to get through. Lacked pace, felt painfully repetitive, and questionably egotistical.
On one hand, I found it to be a good resource of knowledge on how the businesses mentioned in the book were contributing back to society in economic and enivornmental ways. I also liked his insights on how and why charitable donations are not sustainable, but empowering the poor to create their own wealth is.
On the other hand I found it hard to digest that Richard Branson preaches about how businesses should change their approach of impact on the environment while he himself runs airline, cruise line and space travel businesses. I also found myself rolling my eyes everytime he mentioned how many acres of land he owned, his private islands, and name dropping celebrities which at most times added no weight to the story. A lot of the book’s focus was on initiatives he and random Virgin employees set into motion, which is fair since he’s the author, but felt like an extensive corporate branding exercise.
The book could have been edited to half its length and focused more on the message he was trying to get across, which I believe is valuable but was lost in his self-absorbed banter.
On one hand, I found it to be a good resource of knowledge on how the businesses mentioned in the book were contributing back to society in economic and enivornmental ways. I also liked his insights on how and why charitable donations are not sustainable, but empowering the poor to create their own wealth is.
On the other hand I found it hard to digest that Richard Branson preaches about how businesses should change their approach of impact on the environment while he himself runs airline, cruise line and space travel businesses. I also found myself rolling my eyes everytime he mentioned how many acres of land he owned, his private islands, and name dropping celebrities which at most times added no weight to the story. A lot of the book’s focus was on initiatives he and random Virgin employees set into motion, which is fair since he’s the author, but felt like an extensive corporate branding exercise.
The book could have been edited to half its length and focused more on the message he was trying to get across, which I believe is valuable but was lost in his self-absorbed banter.
June 30, 2021
This was a really solid book.
How can you change the world?
Branson details some really iconic and impactful moves in his career and outlines how you can do similar in your own. I learned a lot and was moved by his integrity and charisma.
Very motivating book and quite eloquent.
I also got a lot out of this book from another perspective, of how to speak to authorities to spark change. A lot of the stories are from him speaking to communities, so I interpreted lots of how to influence leaders to change policy and consider new viewpoints.
Some of the book was heavy on the name dropping and self-congratulatory side, but it was still a really good read.
3.8/5
How can you change the world?
Branson details some really iconic and impactful moves in his career and outlines how you can do similar in your own. I learned a lot and was moved by his integrity and charisma.
Very motivating book and quite eloquent.
I also got a lot out of this book from another perspective, of how to speak to authorities to spark change. A lot of the stories are from him speaking to communities, so I interpreted lots of how to influence leaders to change policy and consider new viewpoints.
Some of the book was heavy on the name dropping and self-congratulatory side, but it was still a really good read.
3.8/5
November 19, 2023
**Method**: Libby
![[Screw Business as Usual (Branson) - Audio Notes.mp3]]
### Summary
### Key Takeaways
- 0:08 - To date, there's a massive generational shift occurring that will blur the distinction between doing good and doing business. I couldn't agree more. I constantly meet a growing army of entrepreneurs around the world. And when they asked me if I have one single message which will help them, I tell them it's this. Doing good can help improve your prospects, your profits and your business and it can change the world
- 1:00 - You should want to charity like a business driving change. That is I believe that most people, even the poorest and most deprived don't just want to be told what's good for them. They want to be involved in helping to make their own lives better. Also, no matter how well meaning you may be, you can't always know what works best in other countries.
- 1:03 - So entrepreneurship comes in many shapes and sizes. And as I tell those who asked me what my secret is, apart from saying I have no secret, there is no great mystique about it. Have passion for what you do believe in yourself and your product and your customer. Persevere, delegate. Listen, have fun to
- 2:07 - What's quite striking about these old letters is that they express exactly the same thing I would tell a budding entrepreneur today. **Discuss your plans, talk them through with a mentor achieve something fairly substantial in the way of preparation. Then Ignore the naysayers if you really feel you have something good to offer and have the financials worked out and just do it**.
- 2:34 - Story of entrepreneur who decided it would be best to become financially independent before pursuing the passion of helping others...
- 2:50 -For those who think business exists to make a profit. I suggest they think again, business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that. Ray Anderson, founder of interphase Inc.
- 3:36 - Today, Virgin Unite focuses mainly on three things, working with our 300 businesses so that they put driving change at their very core, the incubation of new approaches to global leadership, like the elders and the Carbon War Room, and the building of a community of people that never accept the unacceptable. Across all our businesses. We are still learning every day about how we can do better and are fully aware that we are far from perfect.
- 5:14 - Motivation to create a health-style exercise business: We have sedentary lifestyles. We eat the wrong food, diabetes and obesity are on the rise. If nothing changes by 2040 health spending in the UK and the US could rise to 20% of GDP it's unsustainable.
- 5:24 - In a couple of interviews, Sal was asked two questions to which I thought he gave brilliant answers. The first in the San Francisco Chronicle was Why do you do this? Sound said for so little effort on my own part. I can empower an unlimited amount of people for all time. I can't imagine a better use of my time. The second question posted on his website was What religion are you? He's brilliant response was. If you believe in trying to make the best of the finite years we have on this planet, while not making it worse for anyone else. Think that pride and self righteousness are the cause of most conflict and negativity and are humbled by the vastness and mystery of the universe. than understanding religion issue.
- 6:08 - So why worry about lemurs, sharks, tigers, elephants and parks when we have so many other issues in the world, how we treat our world is a reflection of our humanity, our intelligence, our conscience, and ultimately, our very survival. The rapid depletion of our natural resources since the start of the industrial age is the root cause of many of the impending environmental issues such as climate change.
- 6:24 - If you trust them, you should let them fly. It's how I work at Virgin. by delegating. I feel relaxed that I've chosen the right people, and then just let them get on with it. Way too many companies specialize in delegating just one thing.
- 7:49 - And the last thing Scylla recalls was the realization that all the truly great people have a sense of humor. Archbishop Tutu absolutely epitomizes that.
- 8:45 - **Story of listening to the actual needs of people**: **Real needs have this magical property. You can't argue with them. If you ignore them. They don't just go away**
### Highlights and Notes
- 0:08 - To date, there's a massive generational shift occurring that will blur the distinction between doing good and doing business. I couldn't agree more. I constantly meet a growing army of entrepreneurs around the world. And when they asked me if I have one single message which will help them, I tell them it's this. Doing good can help improve your prospects, your profits and your business and it can change the world
- 0:27 - However, I make a point of enjoying my birthdays. I'd always attempt to do something to make a memorable this year was no different. You're barking mad, says Joan as I fly across the Pacific and a flimsy balloon or hike in the Arctic Circle with a team of dogs. So there was one blustery day in August
- 0:31 - I've always tried to be socially aware, and I've always felt strongly that everyone should have the same chance to thrive in life, which is probably why all my businesses have always focused on giving everyone a fair go as they say in Australia
- 1:00 - You should want to charity like a business driving change. That is I believe that most people, even the poorest and most deprived don't just want to be told what's good for them. They want to be involved in helping to make their own lives better. Also, no matter how well meaning you may be, you can't always know what works best in other countries.
- 1:03 - So entrepreneurship comes in many shapes and sizes. And as I tell those who asked me what my secret is, apart from saying I have no secret, there is no great mystique about it. Have passion for what you do believe in yourself and your product and your customer. Persevere, delegate. Listen, have fun to
- 1:08 - In a day to day more or less ordinary way. This book isn't just about doing good. It's about doing better. And it's about having fun on the way
- 1:30 - Another lesson I tell entrepreneurs, it's not about you. It's not about the business even it's about staff and the customer. Those two are what drives a successful business
- 1:38 - but nothing ventured nothing gained is one of the Creed's I live by and I was jubilant but somehow not totally surprised when Barclays Bank bought space and even sent us a check in advance that was enough to pay the print bill.
- 1:56 - Part of what motivates me now is that I'm absolutely convinced that we want to take capitalism to its next stage and screw business as usual. The best way forward is to give more people everywhere, greater power to build your own destinies.
- 2:07 - What's quite striking about these old letters is that they express exactly the same thing I would tell a budding entrepreneur today. **Discuss your plans, talk them through with a mentor achieve something fairly substantial in the way of preparation. Then Ignore the naysayers if you really feel you have something good to offer and have the financials worked out and just do it**.
- 2:09 - I wrote an editorial in an issue with students that read the views of any person must be tolerated, not only because some of them may for all we know be on the right track, but because it is only through the conflict of opinion that such words as knowledge or wisdom can have any meaning. For however depressing the setbacks suffered in conflict they are infinitely better than the sterile silence of death that follows when people are stifled and silenced.
- 2:24 - If you want to meet entrepreneurs come to Africa. It's a continent full of opportunities for the creation of wealth, enterprise and future prosperity
- 2:34 - Story of entrepreneur who decided it would be best to become financially independent before pursuing the passion of helping others... If he wanted to tell stories that would get people interested in the issues of the world and motivate them to take action at the same time he realized that telling stories about important issues might not be the best way for him to make a living. So he resolved to become financially independent first. That led him down an entrepreneurial path. He started the systems engineering business, then a computer rental business in Toronto in the late 80s. The rental company was called micros on the move, which unfortunately was aptly named because people kept stealing the computers. He realized that he needed to go to business school if you wanted to run a business. While Jeff was at Stanford Business School, he became friends with Pierre Omidyar. And soon after he graduated in 1995. He pitched Jeff the idea for a person to person website with an auction format. By then Jeff was working for a big newspaper company, and it struck him that theoretically newspapers should be jumping on this kind of thing given that they own classified advertising.
- 2:41 - And with the release of Waiting for Superman, a documentary about the state of the US education system, participant has seen a significant pushback from unions. Its goal is to shine a light on social issues, facilitate a conversation about problems, but in almost every case, such issues have caused those entrenched interests to shuffle their feet uncomfortably.
- 2:50 -For those who think business exists to make a profit. I suggest they think again, business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that. Ray Anderson, founder of interphase Inc.
- 3:29 - Little development challenges that were relevant to the energy industry. By viewing these challenges as market failures. The poor were consumers with choices rather than victims. Back then few others were working like this and first, despite being very specific about the types of things they wanted to support, they found out quite quickly, that they weren't delivering nearly enough for long enough in ways that would make any real difference.
- 3:30 - The places where the regular markets fail to tread. The trouble is not being businesses, they've never made expansion, one of their objectives. And sadly, all of us have made the mistake as donors to encourage this type of limited thinking. **Often they're geared around being drip fed by philanthropists and foundations, usually on a project by project basis. If you operate this way, the best you're ever going to be is an island of excellence. You're never going to be in a position to build the capacity that you need to make a big difference**. So while they didn't use these exact words, their attitude then became screw development as usual.
- 3:36 - Today, Virgin Unite focuses mainly on three things, working with our 300 businesses so that they put driving change at their very core, the incubation of new approaches to global leadership, like the elders and the Carbon War Room, and the building of a community of people that never accept the unacceptable. Across all our businesses. We are still learning every day about how we can do better and are fully aware that we are far from perfect.
- 3:41 - But survey, economist and author Michael Green said, I get frustrated in the development world when people have this idea that there's giving away money which is doing good and there's making a profit which is taking money away. And that just isn't true. People are just hostile to profit and we have to change that debate. Venture capitalists Michele Gibbons agreed.
- 4:25 - Lady Gaga: announced that a donation to youth homelessness will be made in that fans name. These videos have been viewed by millions who are now aware and are actively donating their time as homeless youth shelters to earn tickets to our shows Behold, the power of viral.
- 4:28 - These days, I think you've got to talk about your value proposition. Why are you so proud of your products? And you've got to communicate that pride in ways that add up to a young generation that's very well informed and very idealistic. They care about where products come from. They care about what the company that makes the product actually does in the world or not.
- 4:39 - On entrepreneurship in jails: Many of the inmates involved in these programs, do not reoffend if you follow the prison and crime statistics on the news at all. This is a huge achievement, of indication of the power of entrepreneurship and business to help people turn their lives around and make society as a whole a better and safer place.
- 5:07 - Avon: They've got a brilliant program that employs hundreds of women who go door to door selling life saving and life changing products to consumers. Living on just a few dollars a day. But I want to shift gears for a moment and look at the opportunities in health globally for businesses all over the world.
- 5:14 - Motivation to create a health-style exercise business: We have sedentary lifestyles. We eat the wrong food, diabetes and obesity are on the rise. If nothing changes by 2040 health spending in the UK and the US could rise to 20% of GDP it's unsustainable.
- 5:22 - The education revolution starts here. Intrigued I watched the video and was totally inspired by what I saw Sal Khan and created the world's first free virtual school. Sal was a hedge fund manager who loved mathematics. I'm always relieved that someone does and played the role of tutor to his cousins. He started playing around with the idea that learning maths should be fun, and made a few short videos. his cousins absolutely loved them. So he started to make more and look them up on YouTube 2400 videos and 70 million and counting viewings later. The not for profit Khan Academy is well on its way to fulfilling sales mission to democratize education, so that anyone anywhere in the world can have the same access to learning. Sal is now focused on partnering with schools so that teachers can use the videos in their lessons together with software
- 5:24 - In a couple of interviews, Sal was asked two questions to which I thought he gave brilliant answers. The first in the San Francisco Chronicle was Why do you do this? Sound said for so little effort on my own part. I can empower an unlimited amount of people for all time. I can't imagine a better use of my time. The second question posted on his website was What religion are you? He's brilliant response was. If you believe in trying to make the best of the finite years we have on this planet, while not making it worse for anyone else. Think that pride and self righteousness are the cause of most conflict and negativity and are humbled by the vastness and mystery of the universe. than understanding religion issue.
- 5:34 - As Adam put it, all these profiles and reports and jargon aren't needed. I learned that much virgin, just simplicity is often best in the end. It's much more powerful than complicating things. There was only one question that needed answering should we give up our jobs to make smoothies.
- 5:36 - That's the thing about being a true entrepreneur. There is no safety net. In retrospect when an entrepreneur is successful it seems easy. The struggle is rarely mentioned. But in reality, desperation often drives you to work harder and with more energy because you have to survive and get out of the hole
- 6:08 - So why worry about lemurs, sharks, tigers, elephants and parks when we have so many other issues in the world, how we treat our world is a reflection of our humanity, our intelligence, our conscience, and ultimately, our very survival. The rapid depletion of our natural resources since the start of the industrial age is the root cause of many of the impending environmental issues such as climate change.
- 6:13 - The science behind global warming is solid, but it's the stories of ordinary people which engage your attention when you have an ear to the radio and you're racing to pack your kids off to school. It's their stories that stick in your mind clearly enough that you can deliver them with confidence over a drink with a friend. If they're applied, it makes you think, what if something like this happen to my family? It's true that the planet has had numerous and extreme climate changes in relatively short periods of time. Humans evolved and found new ways of surviving and thriving.
- 6:24 - If you trust them, you should let them fly. It's how I work at Virgin. by delegating. I feel relaxed that I've chosen the right people, and then just let them get on with it. Way too many companies specialize in delegating just one thing.
- 6:44 - Do you want the carpet or do you just want the services or the carpet? Do you want a Boeing Dreamliner or just an air ticket? Once again, we're seeing the advantages of thinking about the value of services rather than the price of products. SunEdison customers have no upfront costs for their solar system SunEdison installs owns and operates the plants customers sign a power purchasing agreement or PPA with SunEdison and agreed to buy the electricity the solar plant produces at a locked in price for at least 10 years.
- 7:49 - And the last thing Scylla recalls was the realization that all the truly great people have a sense of humor. Archbishop Tutu absolutely epitomizes that.
- 8:02 - Once again, I saw that unfiltered face to face communication is the key to many of the world's problems. It's the key to conflict resolution and leads to hope for the future. Words can change ideas bring peace or war or foment revolution.
- 8:38 - As a company, we've always built our businesses as if they were families, putting our people first. I'm really proud that many people in the Virgin Group stay not just for a few years but for their entire careers. Across the group. They've also always had the tendency to want to give back so when we started Virgin Unite, there was heaps of enthusiasm across the group to be part of a community that was going to make a real difference in the world.
- 8:45 - **Story of listening to the actual needs of people**: And it was a white student radical in South Africa, mobilizing communities of black workers to stand up against apartheid. He says at least that was the theory. It turned out though, that some of the black workers we approached were more worried about funerals than the big political issues of the day. It's a tradition in South Africa, the funerals are lavish affairs, and it's a matter of honor that all family members attend. These funerals are enormous ly expensive. Families travel back to their homelands and pay for everyone to go. They provide pence blankets and food for several wee
![[Screw Business as Usual (Branson) - Audio Notes.mp3]]
### Summary
### Key Takeaways
- 0:08 - To date, there's a massive generational shift occurring that will blur the distinction between doing good and doing business. I couldn't agree more. I constantly meet a growing army of entrepreneurs around the world. And when they asked me if I have one single message which will help them, I tell them it's this. Doing good can help improve your prospects, your profits and your business and it can change the world
- 1:00 - You should want to charity like a business driving change. That is I believe that most people, even the poorest and most deprived don't just want to be told what's good for them. They want to be involved in helping to make their own lives better. Also, no matter how well meaning you may be, you can't always know what works best in other countries.
- 1:03 - So entrepreneurship comes in many shapes and sizes. And as I tell those who asked me what my secret is, apart from saying I have no secret, there is no great mystique about it. Have passion for what you do believe in yourself and your product and your customer. Persevere, delegate. Listen, have fun to
- 2:07 - What's quite striking about these old letters is that they express exactly the same thing I would tell a budding entrepreneur today. **Discuss your plans, talk them through with a mentor achieve something fairly substantial in the way of preparation. Then Ignore the naysayers if you really feel you have something good to offer and have the financials worked out and just do it**.
- 2:34 - Story of entrepreneur who decided it would be best to become financially independent before pursuing the passion of helping others...
- 2:50 -For those who think business exists to make a profit. I suggest they think again, business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that. Ray Anderson, founder of interphase Inc.
- 3:36 - Today, Virgin Unite focuses mainly on three things, working with our 300 businesses so that they put driving change at their very core, the incubation of new approaches to global leadership, like the elders and the Carbon War Room, and the building of a community of people that never accept the unacceptable. Across all our businesses. We are still learning every day about how we can do better and are fully aware that we are far from perfect.
- 5:14 - Motivation to create a health-style exercise business: We have sedentary lifestyles. We eat the wrong food, diabetes and obesity are on the rise. If nothing changes by 2040 health spending in the UK and the US could rise to 20% of GDP it's unsustainable.
- 5:24 - In a couple of interviews, Sal was asked two questions to which I thought he gave brilliant answers. The first in the San Francisco Chronicle was Why do you do this? Sound said for so little effort on my own part. I can empower an unlimited amount of people for all time. I can't imagine a better use of my time. The second question posted on his website was What religion are you? He's brilliant response was. If you believe in trying to make the best of the finite years we have on this planet, while not making it worse for anyone else. Think that pride and self righteousness are the cause of most conflict and negativity and are humbled by the vastness and mystery of the universe. than understanding religion issue.
- 6:08 - So why worry about lemurs, sharks, tigers, elephants and parks when we have so many other issues in the world, how we treat our world is a reflection of our humanity, our intelligence, our conscience, and ultimately, our very survival. The rapid depletion of our natural resources since the start of the industrial age is the root cause of many of the impending environmental issues such as climate change.
- 6:24 - If you trust them, you should let them fly. It's how I work at Virgin. by delegating. I feel relaxed that I've chosen the right people, and then just let them get on with it. Way too many companies specialize in delegating just one thing.
- 7:49 - And the last thing Scylla recalls was the realization that all the truly great people have a sense of humor. Archbishop Tutu absolutely epitomizes that.
- 8:45 - **Story of listening to the actual needs of people**: **Real needs have this magical property. You can't argue with them. If you ignore them. They don't just go away**
### Highlights and Notes
- 0:08 - To date, there's a massive generational shift occurring that will blur the distinction between doing good and doing business. I couldn't agree more. I constantly meet a growing army of entrepreneurs around the world. And when they asked me if I have one single message which will help them, I tell them it's this. Doing good can help improve your prospects, your profits and your business and it can change the world
- 0:27 - However, I make a point of enjoying my birthdays. I'd always attempt to do something to make a memorable this year was no different. You're barking mad, says Joan as I fly across the Pacific and a flimsy balloon or hike in the Arctic Circle with a team of dogs. So there was one blustery day in August
- 0:31 - I've always tried to be socially aware, and I've always felt strongly that everyone should have the same chance to thrive in life, which is probably why all my businesses have always focused on giving everyone a fair go as they say in Australia
- 1:00 - You should want to charity like a business driving change. That is I believe that most people, even the poorest and most deprived don't just want to be told what's good for them. They want to be involved in helping to make their own lives better. Also, no matter how well meaning you may be, you can't always know what works best in other countries.
- 1:03 - So entrepreneurship comes in many shapes and sizes. And as I tell those who asked me what my secret is, apart from saying I have no secret, there is no great mystique about it. Have passion for what you do believe in yourself and your product and your customer. Persevere, delegate. Listen, have fun to
- 1:08 - In a day to day more or less ordinary way. This book isn't just about doing good. It's about doing better. And it's about having fun on the way
- 1:30 - Another lesson I tell entrepreneurs, it's not about you. It's not about the business even it's about staff and the customer. Those two are what drives a successful business
- 1:38 - but nothing ventured nothing gained is one of the Creed's I live by and I was jubilant but somehow not totally surprised when Barclays Bank bought space and even sent us a check in advance that was enough to pay the print bill.
- 1:56 - Part of what motivates me now is that I'm absolutely convinced that we want to take capitalism to its next stage and screw business as usual. The best way forward is to give more people everywhere, greater power to build your own destinies.
- 2:07 - What's quite striking about these old letters is that they express exactly the same thing I would tell a budding entrepreneur today. **Discuss your plans, talk them through with a mentor achieve something fairly substantial in the way of preparation. Then Ignore the naysayers if you really feel you have something good to offer and have the financials worked out and just do it**.
- 2:09 - I wrote an editorial in an issue with students that read the views of any person must be tolerated, not only because some of them may for all we know be on the right track, but because it is only through the conflict of opinion that such words as knowledge or wisdom can have any meaning. For however depressing the setbacks suffered in conflict they are infinitely better than the sterile silence of death that follows when people are stifled and silenced.
- 2:24 - If you want to meet entrepreneurs come to Africa. It's a continent full of opportunities for the creation of wealth, enterprise and future prosperity
- 2:34 - Story of entrepreneur who decided it would be best to become financially independent before pursuing the passion of helping others... If he wanted to tell stories that would get people interested in the issues of the world and motivate them to take action at the same time he realized that telling stories about important issues might not be the best way for him to make a living. So he resolved to become financially independent first. That led him down an entrepreneurial path. He started the systems engineering business, then a computer rental business in Toronto in the late 80s. The rental company was called micros on the move, which unfortunately was aptly named because people kept stealing the computers. He realized that he needed to go to business school if you wanted to run a business. While Jeff was at Stanford Business School, he became friends with Pierre Omidyar. And soon after he graduated in 1995. He pitched Jeff the idea for a person to person website with an auction format. By then Jeff was working for a big newspaper company, and it struck him that theoretically newspapers should be jumping on this kind of thing given that they own classified advertising.
- 2:41 - And with the release of Waiting for Superman, a documentary about the state of the US education system, participant has seen a significant pushback from unions. Its goal is to shine a light on social issues, facilitate a conversation about problems, but in almost every case, such issues have caused those entrenched interests to shuffle their feet uncomfortably.
- 2:50 -For those who think business exists to make a profit. I suggest they think again, business makes a profit to exist. Surely it must exist for some higher, nobler purpose than that. Ray Anderson, founder of interphase Inc.
- 3:29 - Little development challenges that were relevant to the energy industry. By viewing these challenges as market failures. The poor were consumers with choices rather than victims. Back then few others were working like this and first, despite being very specific about the types of things they wanted to support, they found out quite quickly, that they weren't delivering nearly enough for long enough in ways that would make any real difference.
- 3:30 - The places where the regular markets fail to tread. The trouble is not being businesses, they've never made expansion, one of their objectives. And sadly, all of us have made the mistake as donors to encourage this type of limited thinking. **Often they're geared around being drip fed by philanthropists and foundations, usually on a project by project basis. If you operate this way, the best you're ever going to be is an island of excellence. You're never going to be in a position to build the capacity that you need to make a big difference**. So while they didn't use these exact words, their attitude then became screw development as usual.
- 3:36 - Today, Virgin Unite focuses mainly on three things, working with our 300 businesses so that they put driving change at their very core, the incubation of new approaches to global leadership, like the elders and the Carbon War Room, and the building of a community of people that never accept the unacceptable. Across all our businesses. We are still learning every day about how we can do better and are fully aware that we are far from perfect.
- 3:41 - But survey, economist and author Michael Green said, I get frustrated in the development world when people have this idea that there's giving away money which is doing good and there's making a profit which is taking money away. And that just isn't true. People are just hostile to profit and we have to change that debate. Venture capitalists Michele Gibbons agreed.
- 4:25 - Lady Gaga: announced that a donation to youth homelessness will be made in that fans name. These videos have been viewed by millions who are now aware and are actively donating their time as homeless youth shelters to earn tickets to our shows Behold, the power of viral.
- 4:28 - These days, I think you've got to talk about your value proposition. Why are you so proud of your products? And you've got to communicate that pride in ways that add up to a young generation that's very well informed and very idealistic. They care about where products come from. They care about what the company that makes the product actually does in the world or not.
- 4:39 - On entrepreneurship in jails: Many of the inmates involved in these programs, do not reoffend if you follow the prison and crime statistics on the news at all. This is a huge achievement, of indication of the power of entrepreneurship and business to help people turn their lives around and make society as a whole a better and safer place.
- 5:07 - Avon: They've got a brilliant program that employs hundreds of women who go door to door selling life saving and life changing products to consumers. Living on just a few dollars a day. But I want to shift gears for a moment and look at the opportunities in health globally for businesses all over the world.
- 5:14 - Motivation to create a health-style exercise business: We have sedentary lifestyles. We eat the wrong food, diabetes and obesity are on the rise. If nothing changes by 2040 health spending in the UK and the US could rise to 20% of GDP it's unsustainable.
- 5:22 - The education revolution starts here. Intrigued I watched the video and was totally inspired by what I saw Sal Khan and created the world's first free virtual school. Sal was a hedge fund manager who loved mathematics. I'm always relieved that someone does and played the role of tutor to his cousins. He started playing around with the idea that learning maths should be fun, and made a few short videos. his cousins absolutely loved them. So he started to make more and look them up on YouTube 2400 videos and 70 million and counting viewings later. The not for profit Khan Academy is well on its way to fulfilling sales mission to democratize education, so that anyone anywhere in the world can have the same access to learning. Sal is now focused on partnering with schools so that teachers can use the videos in their lessons together with software
- 5:24 - In a couple of interviews, Sal was asked two questions to which I thought he gave brilliant answers. The first in the San Francisco Chronicle was Why do you do this? Sound said for so little effort on my own part. I can empower an unlimited amount of people for all time. I can't imagine a better use of my time. The second question posted on his website was What religion are you? He's brilliant response was. If you believe in trying to make the best of the finite years we have on this planet, while not making it worse for anyone else. Think that pride and self righteousness are the cause of most conflict and negativity and are humbled by the vastness and mystery of the universe. than understanding religion issue.
- 5:34 - As Adam put it, all these profiles and reports and jargon aren't needed. I learned that much virgin, just simplicity is often best in the end. It's much more powerful than complicating things. There was only one question that needed answering should we give up our jobs to make smoothies.
- 5:36 - That's the thing about being a true entrepreneur. There is no safety net. In retrospect when an entrepreneur is successful it seems easy. The struggle is rarely mentioned. But in reality, desperation often drives you to work harder and with more energy because you have to survive and get out of the hole
- 6:08 - So why worry about lemurs, sharks, tigers, elephants and parks when we have so many other issues in the world, how we treat our world is a reflection of our humanity, our intelligence, our conscience, and ultimately, our very survival. The rapid depletion of our natural resources since the start of the industrial age is the root cause of many of the impending environmental issues such as climate change.
- 6:13 - The science behind global warming is solid, but it's the stories of ordinary people which engage your attention when you have an ear to the radio and you're racing to pack your kids off to school. It's their stories that stick in your mind clearly enough that you can deliver them with confidence over a drink with a friend. If they're applied, it makes you think, what if something like this happen to my family? It's true that the planet has had numerous and extreme climate changes in relatively short periods of time. Humans evolved and found new ways of surviving and thriving.
- 6:24 - If you trust them, you should let them fly. It's how I work at Virgin. by delegating. I feel relaxed that I've chosen the right people, and then just let them get on with it. Way too many companies specialize in delegating just one thing.
- 6:44 - Do you want the carpet or do you just want the services or the carpet? Do you want a Boeing Dreamliner or just an air ticket? Once again, we're seeing the advantages of thinking about the value of services rather than the price of products. SunEdison customers have no upfront costs for their solar system SunEdison installs owns and operates the plants customers sign a power purchasing agreement or PPA with SunEdison and agreed to buy the electricity the solar plant produces at a locked in price for at least 10 years.
- 7:49 - And the last thing Scylla recalls was the realization that all the truly great people have a sense of humor. Archbishop Tutu absolutely epitomizes that.
- 8:02 - Once again, I saw that unfiltered face to face communication is the key to many of the world's problems. It's the key to conflict resolution and leads to hope for the future. Words can change ideas bring peace or war or foment revolution.
- 8:38 - As a company, we've always built our businesses as if they were families, putting our people first. I'm really proud that many people in the Virgin Group stay not just for a few years but for their entire careers. Across the group. They've also always had the tendency to want to give back so when we started Virgin Unite, there was heaps of enthusiasm across the group to be part of a community that was going to make a real difference in the world.
- 8:45 - **Story of listening to the actual needs of people**: And it was a white student radical in South Africa, mobilizing communities of black workers to stand up against apartheid. He says at least that was the theory. It turned out though, that some of the black workers we approached were more worried about funerals than the big political issues of the day. It's a tradition in South Africa, the funerals are lavish affairs, and it's a matter of honor that all family members attend. These funerals are enormous ly expensive. Families travel back to their homelands and pay for everyone to go. They provide pence blankets and food for several wee
September 6, 2019
2.5 stars.
Full disclosure: I read this to fulfill a specific reading goal, as this isn't my typical genre. (The whole point of reading challenges, really.)
Reading this did improve my impression of Richard Branson. I do believe that he really is trying to change the soul of business and improve life on our planet. I was impressed by many of the initiatives he discusses in the book, which cover a really wide range of social and environmental issues. Anyone trying to reduce the carbon footprint of multinational businesses deserves some credit.
My first problem with the book is not actually his fault, but mine in reading it now: it is already 8 years old. It made me want to fact check. So, this company had this really impressive plan in 2011...did they follow through? Did they meet their goals, reduce or increase their whatever by 201X? If they didn't, the whole vignette loses its power, and during the entire reading I was aware of the follow up rabbit holes I could get lost in doing research.
My second issue, however, was of style and ego. The book was one huge name drop and pat on the back after another. Here's the template:
I was talking to my good friend Celebrity A while we were on my private island, and he said this thing that inspired me. I said, “You know what? Let's do it! Screw business as usual, and let's make this organization/initiative/company/conference/press release to make the world better!” Celebrity A totally agreed with me, and we worked together on this project. [Insert details and story about project.]. This other time, I was at a conference where I talked with World Leader B (who I call Buddy because that's his family nickname and we're such close buds) and Business Leader C. They were talking about the important issue X. One of my amazing staff members happened to know someone who has a start up dealing with this same issue. [Insert side story about how I met amazing staff member and recognized their genius.] We got together and helped the start up in these detailed ways. Now they're very impressive. [insert details and page long quote from either World Leader B or Start Up Entrepreneur.]
Repeat.
Do you see how that can start to grate a little? Some of the stories were truly inspiring, but there was such an odd tone of self aggrandizing and also trying to use really casual language at the same time. I'm not sure who the real audience for this book was. Small business owners? Fortune 500 CEOs? People who want to be awed by celebrity and feel like they're doing some social good? I'm not really sure. It didn’t inspire me to read more business books, that's for sure.
Full disclosure: I read this to fulfill a specific reading goal, as this isn't my typical genre. (The whole point of reading challenges, really.)
Reading this did improve my impression of Richard Branson. I do believe that he really is trying to change the soul of business and improve life on our planet. I was impressed by many of the initiatives he discusses in the book, which cover a really wide range of social and environmental issues. Anyone trying to reduce the carbon footprint of multinational businesses deserves some credit.
My first problem with the book is not actually his fault, but mine in reading it now: it is already 8 years old. It made me want to fact check. So, this company had this really impressive plan in 2011...did they follow through? Did they meet their goals, reduce or increase their whatever by 201X? If they didn't, the whole vignette loses its power, and during the entire reading I was aware of the follow up rabbit holes I could get lost in doing research.
My second issue, however, was of style and ego. The book was one huge name drop and pat on the back after another. Here's the template:
I was talking to my good friend Celebrity A while we were on my private island, and he said this thing that inspired me. I said, “You know what? Let's do it! Screw business as usual, and let's make this organization/initiative/company/conference/press release to make the world better!” Celebrity A totally agreed with me, and we worked together on this project. [Insert details and story about project.]. This other time, I was at a conference where I talked with World Leader B (who I call Buddy because that's his family nickname and we're such close buds) and Business Leader C. They were talking about the important issue X. One of my amazing staff members happened to know someone who has a start up dealing with this same issue. [Insert side story about how I met amazing staff member and recognized their genius.] We got together and helped the start up in these detailed ways. Now they're very impressive. [insert details and page long quote from either World Leader B or Start Up Entrepreneur.]
Repeat.
Do you see how that can start to grate a little? Some of the stories were truly inspiring, but there was such an odd tone of self aggrandizing and also trying to use really casual language at the same time. I'm not sure who the real audience for this book was. Small business owners? Fortune 500 CEOs? People who want to be awed by celebrity and feel like they're doing some social good? I'm not really sure. It didn’t inspire me to read more business books, that's for sure.
November 29, 2019
this was the abridged version...
November 13, 2012
In the old days, it was enough for entrepreneurs to spend half their life making money and the other half giving it away. But the business game has changed. Now, to succeed, you need to make a profit as you do good.
Richard Branson introduces the idea of Capitalism 24902 (the distance in miles of the circumference of the earth) and tells story after story of businesses that have at their heart the concept of doing good. You need to accept the global reality of business and thus the need for leadership without borders. The old charity model is as out of date as the old way of doing business, success is doing good at a profit.
Over the past five or so years in business literature, longer in the real world, there's been a shift to social entrepreneurship. Branson's book takes that work as a foundation and moves it ahead. Branson's insights are not theoretical but are based on the work he's doing through his own "do good" organisation, Virgin Unite.
If you're in business or you have a jaded view of the power of business, read this book to understand all the good business can achieve.
Richard Branson introduces the idea of Capitalism 24902 (the distance in miles of the circumference of the earth) and tells story after story of businesses that have at their heart the concept of doing good. You need to accept the global reality of business and thus the need for leadership without borders. The old charity model is as out of date as the old way of doing business, success is doing good at a profit.
Over the past five or so years in business literature, longer in the real world, there's been a shift to social entrepreneurship. Branson's book takes that work as a foundation and moves it ahead. Branson's insights are not theoretical but are based on the work he's doing through his own "do good" organisation, Virgin Unite.
If you're in business or you have a jaded view of the power of business, read this book to understand all the good business can achieve.
June 27, 2012
This book is as inspiring as it is irritating. It's like swimming through thick treacle a lot of the time but there are enough inspirational ideas and case studies to make it worthwhile. Branson mentions how wonderful Virgin is at least three times every page which gets a tad tedious and I would have liked more details about some of the examples from other organisations.
However, Branson's enthusiasm comes through like a blazing sun and he has an impressive record of results with organisations that are making a huge difference to people and the environment. He makes a compelling argument for doing business in an ethical manner (and getting more profits in the process).
You do start to wonder what our governments are doing while an assorted collection of successful business men and women can make significant inroads into seemingly impossible tasks.
However, Branson's enthusiasm comes through like a blazing sun and he has an impressive record of results with organisations that are making a huge difference to people and the environment. He makes a compelling argument for doing business in an ethical manner (and getting more profits in the process).
You do start to wonder what our governments are doing while an assorted collection of successful business men and women can make significant inroads into seemingly impossible tasks.
June 5, 2015
I can not really be bothered to write a proper review for this thing, but I am just using this space to note that exposing the world to this junk should be considered a violation of human rights.
10/10 would read again
10/10 would read again
April 23, 2016
Love him, love -and agree- the topic, but I didn't like how the idea was presented through the book, it didn't talk to me. Branson is good though.
January 13, 2025
Frankómetro: 90%
Pudo haberse llamado: The Good Capitalist
Lo recomienda: Bill Gates
Leélo si te han gustado: Los otros de Branson
*******
Nunca he tenido otra cosa que aplausos para los libros de Richard Branson, fundador y presidente de grupo Virgin y sus más de 300 empresas. Todos ellos tienen un profundo sabor autobiográfico: The Virgin Style, Losing my Virginity y Finding my Virginity son libros ESENCIALES en cualquier biblioteca de la mente emprendedora, empresarial o, meramente inquieta.
En este libro Richard habla sobre la manera en que las empresas pueden -y deben´- apostarle a la creación de riqueza social, encontrando los recovecos en que el ganar-ganar no es solo un negocio, sino un deber humanitario. No solo las empresas deben ser filantrópicas -afirma-, sino que las filantropías deben ser más empresariales, generando flujos que les permitan mantenerse, crecer y expandir sus alcances. Es un nuevo tipo de capitalismo, y es el único que asegura un futuro para todos.
Para ello, echa mano, como siempre, de sus geniales historias y anécdotas, que acompañan desde un grupo de defensores en Londres hasta varios premios Nobel que han encontrado en el sentido social su sentido personal. Un banco -por ejemplo- puede ser una fuerza del mal -especulando y explotando en contra de su propio ecosistema- pero también una fuerza del bien, facilitando acceso y ayuda a familias pobres o pequeños empresarios. Lo mismo podemos decir de casi cualquier empresa. No solamente es bueno ser bueno, sino también es mejor negocio.
Como todos los de Branson, no tiene una página aburrida.
Si no lo califico más alto es porque disfruté los otros tanto. Del club de los billonarios locos, Branson es sin duda el mejor, el más "normal", el más humano y claro, el mejor contador de historias. Si, como yo, eres fan del güerito de Virgin, anotalo ya: este es tu siguiente libro.
Pudo haberse llamado: The Good Capitalist
Lo recomienda: Bill Gates
Leélo si te han gustado: Los otros de Branson
*******
Nunca he tenido otra cosa que aplausos para los libros de Richard Branson, fundador y presidente de grupo Virgin y sus más de 300 empresas. Todos ellos tienen un profundo sabor autobiográfico: The Virgin Style, Losing my Virginity y Finding my Virginity son libros ESENCIALES en cualquier biblioteca de la mente emprendedora, empresarial o, meramente inquieta.
En este libro Richard habla sobre la manera en que las empresas pueden -y deben´- apostarle a la creación de riqueza social, encontrando los recovecos en que el ganar-ganar no es solo un negocio, sino un deber humanitario. No solo las empresas deben ser filantrópicas -afirma-, sino que las filantropías deben ser más empresariales, generando flujos que les permitan mantenerse, crecer y expandir sus alcances. Es un nuevo tipo de capitalismo, y es el único que asegura un futuro para todos.
Para ello, echa mano, como siempre, de sus geniales historias y anécdotas, que acompañan desde un grupo de defensores en Londres hasta varios premios Nobel que han encontrado en el sentido social su sentido personal. Un banco -por ejemplo- puede ser una fuerza del mal -especulando y explotando en contra de su propio ecosistema- pero también una fuerza del bien, facilitando acceso y ayuda a familias pobres o pequeños empresarios. Lo mismo podemos decir de casi cualquier empresa. No solamente es bueno ser bueno, sino también es mejor negocio.
Como todos los de Branson, no tiene una página aburrida.
Si no lo califico más alto es porque disfruté los otros tanto. Del club de los billonarios locos, Branson es sin duda el mejor, el más "normal", el más humano y claro, el mejor contador de historias. Si, como yo, eres fan del güerito de Virgin, anotalo ya: este es tu siguiente libro.
September 3, 2023
This was an invitation, a passionate one, from one of the most remarkable entrepreneurs of this generation. Richard Branson's theme is simple: Business is a mighty force in the world, and its enormous potential can be utilized in solving many of the social and environmental issues of our planet. From lack of healthcare to ecological concerns to unemployment, we can leverage on business as a force for change.
This requires that we discard that view of business which considered profit maximization as the ultimate goal. We should rather begin to see business an avenue for solving many of our human problems, while also being financially viable. In his words, entrepreneurs must seek creative ways of doing good while also doing well; they should make profit by offering value in a way which transforms people's lives.
He presents numerous fascinating stories of entrepreneurs, business leaders, and ordinary individuals who are demonstrating that this approach truly works. And in recalling many of his own efforts with the various initiatives and businesses he has launched, he invites every one to consider how they can also play a role in ditching (my own term!) 'business as usual' and find creative ways of making profit while doing good.
This requires that we discard that view of business which considered profit maximization as the ultimate goal. We should rather begin to see business an avenue for solving many of our human problems, while also being financially viable. In his words, entrepreneurs must seek creative ways of doing good while also doing well; they should make profit by offering value in a way which transforms people's lives.
He presents numerous fascinating stories of entrepreneurs, business leaders, and ordinary individuals who are demonstrating that this approach truly works. And in recalling many of his own efforts with the various initiatives and businesses he has launched, he invites every one to consider how they can also play a role in ditching (my own term!) 'business as usual' and find creative ways of making profit while doing good.
October 22, 2019
Given that the issues discussed in this book are still ongoing in a very scary way this book is quite anxiety inducing in 2019.
That being said, while the stories written are inspirational, I'd really been hoping for a bit more of a concrete discussion on how to "screw business as usual". While there are general ideas talked about in the book and the stories, I already had those ideas when I picked up this book.
It might just be that it's dated, because society has progressed - I don't know. What I do know is that this isn't what I expected.
I have learned some good brand names, and I can appreciate the life of Sir Richard Branson a bit more (but I'm also extremely frustrated by him as it's easy for a billionaire to say that you "can't just throw money at a problem" but it's not so easy to be hungry and hear billionaires say that).
Overall, if you want to learn more about the author, delve in. If you want to learn about business? Unless you have no idea how businesses can do better (by supporting peoples rights and access to important resources), I'd recommend finding another book.
That being said, while the stories written are inspirational, I'd really been hoping for a bit more of a concrete discussion on how to "screw business as usual". While there are general ideas talked about in the book and the stories, I already had those ideas when I picked up this book.
It might just be that it's dated, because society has progressed - I don't know. What I do know is that this isn't what I expected.
I have learned some good brand names, and I can appreciate the life of Sir Richard Branson a bit more (but I'm also extremely frustrated by him as it's easy for a billionaire to say that you "can't just throw money at a problem" but it's not so easy to be hungry and hear billionaires say that).
Overall, if you want to learn more about the author, delve in. If you want to learn about business? Unless you have no idea how businesses can do better (by supporting peoples rights and access to important resources), I'd recommend finding another book.
January 20, 2018
Very inspirational read. Other reviewers are critical about the fact that he is so well connected, and how easy it is for him to create change compared to the likes of us. However, what Richard Branson does is use his connections, wealth, experience and entrepreneurial spirit to do good. Something we can all do if we find a cause we care about enough. He has made me look at the CSR strategy we created for the company in a different way as he gives many examples and case studies of companies that are doing good and making money at the same time. He also shows how you can do good on a micro and macro level, it not all big projects to save the world from global warming. Sometimes it’s arranging a loan for an African lady to buy a sewing machine to set up her own business.
September 22, 2018
This books feels a bit masturbatory in terms of patting himself on the back for seizing early the idea of doing well by doing good.
lots of pleasant examples with a condescending tone of what we must do.
But I couldn't get over the "we must save biodiversity" theme while he also talks about "sustainable wool" - give me a break. Farm animal pasture and the fields to make the grain to feed those farm animals is the leading cause of biodiversity loss (and climate change - another big cause of biodiversity loss).
so maybe while you're funding breeding of endangered species you could stop consuming the products that are the reason they are going extinct anyway.
That gave it a hollow note for me. Which sucks because I'd previously admired Branson.
lots of pleasant examples with a condescending tone of what we must do.
But I couldn't get over the "we must save biodiversity" theme while he also talks about "sustainable wool" - give me a break. Farm animal pasture and the fields to make the grain to feed those farm animals is the leading cause of biodiversity loss (and climate change - another big cause of biodiversity loss).
so maybe while you're funding breeding of endangered species you could stop consuming the products that are the reason they are going extinct anyway.
That gave it a hollow note for me. Which sucks because I'd previously admired Branson.
September 3, 2017
An easy reading book with easy languange. However, I expected lot more than what Richard tells in this book. It took me a month to finish the book, because it lack of excitement (plus my personal target, to finish what I have started) to drive me to continously read the book.
This book is all about stories from people who do social business and how it can bring more benefit for others and improves human's live. It also tells how capitalism will not work long term.
I respect a lot on the way Richard do business and inspire people as he explain in this book.
But i wish it is more than just a compilation of surface stories
This book is all about stories from people who do social business and how it can bring more benefit for others and improves human's live. It also tells how capitalism will not work long term.
I respect a lot on the way Richard do business and inspire people as he explain in this book.
But i wish it is more than just a compilation of surface stories
September 26, 2019
Fast and fun read, leaving you with the feeling the entrepreneurship CAN leave the world a better place!
This is the first book of Branson's that I have read, and loved it. His personality comes through just as people who are close to him have described it, and as he appears in interviews. Awesome.
How often do you get to hang out with a cool billionaire who is actively trying to make the world a better place? How often do you get the opportunity to hear first hand advice from a person who makes big waves?
The title references business and rejecting the status quo. This book delivers on both counts.
This is the first book of Branson's that I have read, and loved it. His personality comes through just as people who are close to him have described it, and as he appears in interviews. Awesome.
How often do you get to hang out with a cool billionaire who is actively trying to make the world a better place? How often do you get the opportunity to hear first hand advice from a person who makes big waves?
The title references business and rejecting the status quo. This book delivers on both counts.
January 28, 2020
Richard Branson, Founder of the Virgin Group, is all about not doing business as usual or on the corollary, he is about doing business as adventure.
Perhaps now it has become a trend to flaunt the 'S' word or the 'F' word in the title itself to call attention to the passion of the author and readers have evolved to not notice it differently any more.
Otherwise the book is a racy autobiography, mixing personal life and business life in equal measure.
It's no surprise as the world already knows that for Richard business is personal and personal is business.
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March 21, 2021
"Screw Business As Usual" by Richard Branson
Reviewed on 22 March 2021
I admire Richard Branson a lot and love learning from successful people. I picked up this book hoping only to hear his thoughts with no particular goal in place. It was reassuring that he seems to be ethical and genuine in encouraging people to think outside the box when doing business and have the environment in mind. I do love that he stresses the importance of building good relations with people, also. I would say I am not sure if I learned anything particularly helpful in this book, though.
I listened the the audiobook while walking my dog.
2.5 stars rounded up to 3.
Reviewed on 22 March 2021
I admire Richard Branson a lot and love learning from successful people. I picked up this book hoping only to hear his thoughts with no particular goal in place. It was reassuring that he seems to be ethical and genuine in encouraging people to think outside the box when doing business and have the environment in mind. I do love that he stresses the importance of building good relations with people, also. I would say I am not sure if I learned anything particularly helpful in this book, though.
I listened the the audiobook while walking my dog.
2.5 stars rounded up to 3.
October 5, 2018
Richard Branson is always one step ahead of other entrepreneurs when it comes to do good. Basically this book is about how to do business by doing good, by giving something back to the community or by helping the planet in the process. I read this book while I was in a transition period in my life, professionally speaking. It gave me so much insight which will surely help me in my #nextstep
February 24, 2019
“Screw business as usual” has radically changed my perspective on how business and charity can be done. Other than making profit business can also contributing to the needy, other than just handing out donation to the needy charity work can be making profit as well. Better still if you combine both together and you will get a profitable business that focus on charity works!
March 3, 2021
Business is about growing up and growing the community around it. This book is about, all the activities that Virgin did to enhance the community around it. Various projects are discussed this is a good book if you are looking to support the community by transforming your bussiness to community friendly bussiness.
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