Audacious: How Humans Win in an AI Marketing World

by Mark Schaefer

The AI bots are coming. And you can't take more classes or get a degree to out-smart them. You have to out-human them. In a world drowning in AI-generated noise, it's time for a creative revolution. Human ingenuity will reclaim the spotlight … with pure, unadulterated AUDACITY.

Audacious is a battle cry for those who refuse to be ignored. In these pages, you’ll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.

You’ll learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Whether you’re a battle-hardened marketer or a fearless startup, this ground-breaking exploration will galvanize you to push limits and create marketing that transforms your market presence. Find out why reviewers are calling this book "essential" and an "instant classic."

Inside, you'll find:
Jaw-dropping case studies from the world’s most innovative leaders.
More than 100 actionable tips to infuse audacity into your marketing
The astonishing economics of dull marketing
Insights on "everyday awe" that transforms customers into advocates
A bold new view of marketing measurement

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Genres: Business

291 pages, Kindle Edition

Published February 1, 2025

Reviews

[Iris Ooyen · Rating 5 out of 5]

Reading AUDACIOUS is like hooking up to an IV drip filled with inspiration. Your mind will start buzzing and it likely won’t stop when you’ve finished reading the book. I would almost say there’s life before and after reading AUDACIOUS.

This book is a must-read for anyone in business, especially when you’re in marketing or advertising! Forget most of what you know about building brands and get ready for a new - much more successful - way of doing things!

Mark’s a natural teacher and in addition to setting off creative explosions in your brain, this book teaches some new fundamentals for marketing and doing business so that you are ready for the AI-filled future. But most of all reading this book is a whole lot of fun.

It’s like going on a series of mini adventures—especially if you actively use the QR-codes in the book. Enjoy and expect to walk away with your arms full of new ideas!

[M. Valentina Gonzalez · Rating 5 out of 5]

I finished the book and felt full of hope, ignited, and hugged by the author. It is original, creates a framework for any kind of business in this world where it is crucial to be relevant. In addition, it is a delight to read, especially with the QR codes throughout the book that led to spectacular videos (that I kept sharing with my family). I gained insights to practical tips from the numerous case studies shared that I can apply to my own business and for my clients.

[Chad · Rating 5 out of 5]

Another can't miss book from the mind of Mark Schaefer!
Marketers have a real existential threat on our hands with generative AI. The only way to combat the robots is to be more human, but every day it becomes more difficult to do that. Audacious builds on Mark's other works - particularly Belong to the Brand and KNOWN - to really highlight how we can use the superpower of the human brain to break through all the AI clutter.

[Stacey Stearns · Rating 5 out of 5]

Another must-read for marketing professionals from Mark Schaefer. AI is quickly changing all aspects of our lives, and Schaefer helps us navigate these changes and understand the need for human-led and created marketing content.

[Autumn Green · Rating 5 out of 5]

EXCELLENT!!!!
if you’re in marketing this is a must read!!!

[Steve · Rating 5 out of 5]

Great insights into creativity