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Use Design To Design Change
Welcome to a new way of thinking about brands and the immense power they hold. Use Design to Design Change is built on the revolutionary idea that brands today have the opportunity—and responsibility—to make a profound impact on people, the planet, and the way we all live. Brands today can be more than their products or messages; they can act as catalysts for change, voices that shape culture, and forces that inspire others to take action. This book is for those who believe in the transformative potential of brands to do good while doing well.
Here, we delve into a visionary approach to branding that blends innovation, creativity, and purpose. Readers will learn how brands can forge deeper, more lasting connections with people while integrating sustainable practices that protect our environment and build resilience. We consider what it truly means to create a brand that not only stands out but stands for something. Whether you're an entrepreneur, brand leader, or creative thinker, this book will be your guide to building a brand that is not only successful but significant—a brand that matters, resonates, and leaves a lasting legacy.
Through each chapter, we challenge norms, inspire new ways of thinking, and explore the power of design to shape a future that benefits everyone. Join us on this journey of designing change.
Here, we delve into a visionary approach to branding that blends innovation, creativity, and purpose. Readers will learn how brands can forge deeper, more lasting connections with people while integrating sustainable practices that protect our environment and build resilience. We consider what it truly means to create a brand that not only stands out but stands for something. Whether you're an entrepreneur, brand leader, or creative thinker, this book will be your guide to building a brand that is not only successful but significant—a brand that matters, resonates, and leaves a lasting legacy.
Through each chapter, we challenge norms, inspire new ways of thinking, and explore the power of design to shape a future that benefits everyone. Join us on this journey of designing change.
108 pages, Kindle Edition
Published December 18, 2024
2 people are currently reading
5 people want to read
About the author
James Hurst
9 books26 followersEarly life-
James Hurst grew up in North Carolina on a coastal farm, the present site of US Marine Corps. Camp LeJeune.
After attending North Carolina State College and serving in the United States Army during World War II, he studied singing and acting at the renowned Juilliard School of Music in New York. Hoping for a career in opera, he went to Italy for additional study. After three years he abandoned his musical ambitions. Upon return to the States in 1951, he began a 34-year career in the international department of a large New York City Bank.
Writing career-
During his early years at the bank, he wrote a play and short stories, some of which were published in small literary magazines. "The Scarlet Ibis" first appeared in The Atlantic Monthly in the July, 1960 issue and won the "Atlantic First" award that year. Quickly recognized by literary critics, the story appears in collections and virtually every high-school literature textbook published in the United States. When asked about the meaning of the story, Hurst answered: "I hesitate to respond, since authors seldom understand what they write. That is why we have critics. I venture to say, however, that it comments on the tenacity and the splendor of the human spirit." A key passage from the story is the following sentence: “I did not know then that pride is a wonderful, terrible, thing, a seed that bears two vines, life and death.”
James Hurst grew up in North Carolina on a coastal farm, the present site of US Marine Corps. Camp LeJeune.
After attending North Carolina State College and serving in the United States Army during World War II, he studied singing and acting at the renowned Juilliard School of Music in New York. Hoping for a career in opera, he went to Italy for additional study. After three years he abandoned his musical ambitions. Upon return to the States in 1951, he began a 34-year career in the international department of a large New York City Bank.
Writing career-
During his early years at the bank, he wrote a play and short stories, some of which were published in small literary magazines. "The Scarlet Ibis" first appeared in The Atlantic Monthly in the July, 1960 issue and won the "Atlantic First" award that year. Quickly recognized by literary critics, the story appears in collections and virtually every high-school literature textbook published in the United States. When asked about the meaning of the story, Hurst answered: "I hesitate to respond, since authors seldom understand what they write. That is why we have critics. I venture to say, however, that it comments on the tenacity and the splendor of the human spirit." A key passage from the story is the following sentence: “I did not know then that pride is a wonderful, terrible, thing, a seed that bears two vines, life and death.”
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