The most interesting thing about this book when I first saw it at Waterstones was how a book that is purportedly about the mythologies of Britain came to be named 'Storyland' as if the UK was the only land that stories could be about, whose stories matter. These concerns aside, as I am a huge sucker for myths and thought the cover looked lovely, I purchased it anyway. Upon finishing it, I regrettably can't say that I've found anything else about the book that is more interesting. What makes this so frustrating is that even though the myths touch upon far off places like Greece, Egypt and even Syria, they were engaged with in such a shallow manner that it seems as through they were sprinkled in as nothing more than just flavour text. Much like the illustrations that accompany the texts, the stories remain utterly lacking in colour and by this, I'm not just referring to the work from a race-centered perspective. Jeffs takes the job of retelling the myths so seriously that instead of feeling like I'm being immersed in and shown the wondrous world of these legends, they read like I'm being told a whole lot of blah with all the magic drained out of it. In fact, I often find myself dosing off, utterly confused about all that is happening. To give credit where it's due, despite how lacking the prose is, I appreciated how they were paired with critical commentary that shed light on these myths. While Jeff's voice is most compelling where she gets analytical, she unfortunately veers into travelogue territory every now and then and this makes the commentary feels awkward as I could never quite figure out why we should care about her personal vacations. Nonetheless, despite the unevenness of the work, the work is clearly very well researched and the illustrations are a nice stylistic touch, though I can't say that they are outstanding. Altogether, Storyland would be a lot more enjoyable if there was more substance over style. Instead of trying to put on too many hats, from storyteller, to artist, to academic to even travel influencer, focusing on one of two aspects would make the work a lot more compelling.