Talkable

by Guy Richards, Andrea Willits (Editor), Matt Gaylor (Illustrator)

Any brand that has become the benchmark of its industry is because it was or still is so unique that people can't help but to talk about it. It's easy to believe that the success of your brand is dictated by the size of your budget, the boldness of your advertising or the clout of those you know. Not so! Brands rise and fall according to a little factor called Talkability. Being positively Talkable means that your brand delivers such a uniquely great experience that the person on the receiving end can t help but talk about it. What can you do to become positively Talkable? No matter how big, small or unique your brand, Guy Richards, founder and CEO of award-winning brand development firm Abiah, will help elevate you to the next level. In 60 powerful insights, he shares the tools a brand can use to discover, align and manage profitable, sustainable growth from the inside out.

124 pages, Paperback

First published May 5, 2011

About the author

Guy Richards was a journalist and writer during the twentieth century. A 1927 graduate of Yale University, Richards was a member of the Whitney South Seas Expedition to the Solomon Islands and New Guinea for two years. When he returned to the United States, he worked as a reporter for several New York City area newspapers between the late 1920s and 1960s, including the "Newark (NJ) Ledger," "New York Daily News," "New York Star," and "New York Journal-American." Throughout his career, Richards wrote on local stories, national politics, and international affairs. During World War II, he served as a war correspondent for the "New York Daily News" in the South Pacific. He eventually became a lieutenant colonel in the Marine Corps Reserve. In addition to his journalistic activities, Richards wrote three books about Russia: "Imperial Agent" (1966); "The Hunt for the Czar" (1970); and "Rescue of the Romanovs" (1975). He also wrote two novels, including "Two Rubles to Times Square" (1956).

Reviews

[Josh Richards · Rating 2 out of 5]

This book is not... good. If you're interested in this topic please read anything by Seth Godin or Contagious by Jonah Berger.

[Reid · Rating 4 out of 5]

Guy writes 60 chapters about building a brand with mentions of his Christian faith sprinkled throughout.

Talkable is Readable