ABC's of Relationship Selling

by Charles M. Futrell

The Second Canadian Edition of ABC's of Relationship Selling explores professional selling from a Canadian perspective. As the title of the book suggests, the text is centered around a philosophy about that success requires mastery of selling basics, including selecting presentation styles and effective closing techniques. In addition, other key topics such as ethics and territory management are explored. Using a logical step-by-step approach, ABC's of Relationship Selling takes students through the selling process and gives them the tools they need to build effective customer relationships. Regardless of the career path students pursue, knowledge of selling skills such as effective communication and negotiation will prepare them for the workplace.

456 pages, Paperback

First published April 1, 1996