Relationship Selling with ACT! Express CD-ROM

by Mark W. Johnston, Greg W. Marshall

Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

CD-ROM

First published February 1, 2007

Reviews

[Reader · Rating 4 out of 5]

This was the required textbook for a business class I took. The book focuses on creating relationships with your customers (and potential customers), and how to use this to your advantage. The book is very well written, and it was easy to get through the material.