This is an excellent example of what might be called a micro history, in this case that of a single commodity, sugar, and its impact on historical developments over the last five hundred years. In the process of telling the story of sugar, Sidney Mintz masterfully draws in the biology and cultivation of sugarcane, the economics of plantation agriculture, the anthropological analysis of dietary practices, the institution of slavery and the slave trade, the drive to colonialism, mercantilism and trade policy, the rise of industrialism, and even the mass marketing of fast food in 20th century America. The book is told mostly from a European, and even more specifically a British, perspective.
Mintz's book is divided into roughly three sections, dealing with the production, consumption and the power relations surrounding sugar. In terms of production, sugarcane has been grown in tropical Asia for millennia (there are references in Hindu and Buddhist scriptures to sugar). But it is a finicky crop requiring very specific conditions for growth - it needs strong sunshine, plenty of water, but well-drained land. It is labor-intensive to plant, harvest and process. The extraction of the juice and its refining into sugar too requires the execution of a series of precise steps that have to be executed in a tight time frame. Because of this, sugar until the age of exploration was mostly grown in tropical Asia, and imported into Europe as a luxury commodity. The Arabs may have picked up the details of growing sugar cane from Indian or other sources, and they popularized its cultivation in the lands which they conquered - including many islands in the Mediterranean, as well as the coastal areas of Morocco and Egypt. Also, due to the labor-intensive nature of sugar production, it involved from the very beginning some form of slave labor.
Europeans at this time did not produce sugar themselves, but avidly imported and traded it as a luxury commodity. But once the age of exploration began in the 16th century, lands suitable for sugarcane production came into European hands, and cultivation spread farther afield -- first to the Atlantic islands of the Azores and the Canaries. During this time too, production was not high enough for sugar to be anything other than a luxury commodity consumed in small quantities. But this began to change with the discovery of the new world. First the Caribbean islands such as Santo Domingo, and later Cuba, Puerto Rico and Jamaica, and the smaller islands such as Martinique and Barbados. Meanwhile, Brazil too was emerging as a major source.
Mintz argues that it was in the plantations that the first experiments in the capitalist mode of production were attempted -- a controversial position, since the plantations were also based on a captive labor market (slaves) who were considered no more than capital investment. But in every other respect, the nascent elements of capitalism were evident in the plantation economy: the reliance on investments raised from the capital markets, systematization of production, close attention to profit margins, specialization and division of labor, and vertical integration between raw material production, processing and distribution.
Turning to consumption, Mintz begins by cataloging the different uses to which sugar was put: as medicine, spice-condiment, decorative material, sweetener and preservative. As medicine, sugar seems to have benefited from the supposed curative properties attributed to many things that are rare or exotic, and it has also been used in small quantities as a spice, just as we do black pepper or basil today. It was also used for conspicuous consumption by the rich to commission elaborate sculptures and confections, precisely because it was rare and expensive. But somewhere around the time sugar started to reach Europe from the Atlantic colonies in larger quantities, its use began to percolate down the social ladder. Through the imitation of their "social betters," the middle and lower classes too began to use more sugar -- but it was still not a mass commodity.
But in the 19th century, as the industrial revolution gathered steam, sugar finally made the transition from a luxury or leisure good, to a consumption essential. Mintz discusses how the new demands of industrial labor -- shorter break times, the need for cheap and quick calories, more food consumed outside the home, the absence of parents at home as more women began to work in factories -- created demand for a variety of sugared foods: jams, treacle, biscuits. Sugar also benefited because its use was coupled with that of other tropical stimulants such as tea, coffee and cocoa, that were also becoming popular at that time. The plantation class could no longer keep protectionist policies in place, and duties on imported sugar fell, and further reduced prices, and stimulated even more demand. If sugar consumption by the poor was once condemned as an example of profligacy (the poor spending on the expensive luxuries of their betters, instead of saving for a rainy day), it now came to be seen as a necessary stimulant that keeps the industrial proletariat alert and energetic at work.
On power, Mintz shows how closely sugar production relied on state power -- the colonization of land, the execution of land management and irrigation practices, the acquisition of labor through the slave trade, the policing of plantations to prevent slave rebellions, the protection of home markets against foreign competition -- all of this required the active connivance and support of the state. Plantation owners and investors spent heavily to influence legislators back home, and were a power to reckon with until the 19th century, when the increasing demands of consumption and the new spirit of laissez faire economics broke their protectionist coalition. But even then, the plantation lobby did have enough power to make sugar products a part of government procurement -- for example, through a rum allowance for sailors, and a state-subsidized treacle quota for every poorhouse resident. Mintz argues that though power was not directly exerted to get people to consume more sugar, the hegemonic power of elite example was a factor encouraging the poor to consume more sugar, and to substitute industrially produced refined sugar for traditional sweeteners that were now considered contaminated, unhygienic, or uncultured (for example, Indians replacing jaggery or palm sugar in coffee with store-bought white sugar).
A final chapter discusses contemporary concerns (the book was written in 1985). The major trend of the 20th century has been first, the replacement of home-cooked meals by commoditized, pre-packaged food and meals eaten outside the home, and second, the extension of the consumption window from set meal times at home, to encompass "snacking" throughout the day, and anywhere. This is advocated aggressively through marketing and advertising as a convenience and an opportunity to meet consumer preferences. For example, at family meals, a common denominator meal may be chosen that will satisfy all family members; but commoditized meals allow each family member to choose the precise food they prefer, and to eat it wherever they choose: in their bedroom or in front of the TV. But packaged food is often too heavy in sugar and fat -- by design, since our hunter-gatherer brains were primed to choose these.
A few more interesting insights -- Mintz argues that current levels of sugar production and consumption, while clearly the outcome of historical processes, might make sense from an agricultural viewpoint -- his data show that sugarcane produces more calories per acre of land, than other products such as potatoes or wheat. In addition, the byproducts of sugar production such as bagasse (the crushed cane) can be used for paper production and the manufacture of industrial solvents.
In short, this is a very informative and entertaining book, and demonstrates clearly why nothing in the modern world can truly be studied in isolation. Every history is essentially a global history.