Touchpoint 4#2 - Service Design on Stage

by Service Design Network | SDN

Touchpoint Vol. 4 No. 2 focuses on the connection between service design and the performing arts. Services and performing arts have many things in common: both are ephemeral, made up of processes, depend on people to fulfill a variety of tasks which add up to a bigger picture, and both are planned with the help of tools such as storyboards, scenarios and customer journeys... It is of course possible simply to compare the two disciplines. In this issue of Touchpoint, however, the main goal is to have a look at those processes which can be applied or transferred from the one field on to the other. A good Service Design project, much like a good acting performance, requires a preparation which is based on experience... So let us find out what we can learn from the world of performing arts.

148 pages, Kindle Edition

First published September 30, 2012