Entrepreneurial Genius: The Power of Passion

by Gene N. Landrum

"With humor and personal insight, the keys to entrepreneurial success are revealed in this portrayal of 12 of the greatest entrepreneurs of the 20th century. The 12 psychological characteristics needed to succeed in starting a new business are outlined, each exemplified by one of the chosen entrepreneurs. Iconic business leaders such as Henry Ford, Martha Stewart, and Hugh Hefner are presented as possessing premier examples of essential psychological traits, including the willingness to fail, a focus on perfectionism, and the need to listen to one's instincts. Included is a self-assessment exercise to help determine one's propensity for entrepreneurship and a time line to help keep new ventures on the right track."

Genres: Business

400 pages, Paperback

First published January 3, 2003

Reviews

[Franco Arda · Rating 5 out of 5]

This book is not about the biographies of successful entrepreneurs. It's rather a composite psychobiography that analyzes the motivations and personality traits that characterize those successful entrepreneurs.

I love Dr. Landrum's books and don't understand why he's books are not more popular. In particular this book is entertaining and easy to read.

One reason might be that Dr. Landrum understands the attribution problem better that many other authors. He rarely states 'because he did this, he was successful...'. The average reader might expect that ... but Dr. Landrum doesn't write for the average reader.

One more, Dr. Landrum doesn't mix up cause and effect. Another popular book states that entrepreneurs are successful BECAUSE they are different. Nonsense. That's not a cause, that's an effect.

A must read book for any (aspiring) entrepreneur interested the psychology behind some of the greatest entrepreneurs.