Name It: A Brand Love Story

by Jeff Swystun

Have you ever wondered how brands get their names? Someone came up with Expedia, Viagara, Netflix, Crocs, Eveready, and Mentos. This laugh-out-loud satire takes you behind closed doors to show you how it gets done and sometimes doesn't.

The agency, Brand Recall, counts P&G, Google, LMVH, GlaxoSmithKline, Diageo, BMW, and weirdly, Piggly Wiggly among their clients. The company has named Coca-Cola’s new line of athletic ice teas "Athteas" and renamed a suffering Yoga clothing line after the fourteen reincarnations of the Dalai Lama. Now a new top secret project has come along.

69 pages, Kindle Edition

First published July 2, 2013

About the author

A Madison Avenue veteran, Jeff is a marketer, writer, and ghostwriter. He is an expert writer in nonfiction business and aspiring novelist. Jeff recently published, TV Dinners Unboxed: The Hot History of Frozen Meals, that is entertaining pop and food culture history. Why Marketing Works, topped the advertising and marketing categories on Amazon.

A prolific speaker, he has appeared at scores of conferences while global media outlets feature Jeff for his communications expertise. He is signed with Gotham Ghostwriters. Jeff welcomes writing projects and conversations about writing.

Jeff is quoted in several marketing books, over 100 publications including The Wall Street Journal, Newsweek, Advertising Age, and Rolling Stone. CNBC, Nightly Business Report, BNN, NBC, CNN, CTV, CBC and the BBC have featured Jeff.