Capturing Community: How To Build, Manage, and Market Your Online Community

by Michael Silverman

By participating in online business communities you break through the media clutter and engage your target market on a personal level. Or you can build a tangible business asset by creating the community.
In his book, Capturing Community, Duo Consulting CEO Michael Silverman shares the keys to successful communities and the wisdom learned from social media marketers. Learn about the tools & techniques to create effective communities online such as:
How your organization can benefit from creating or participating in online communities. Best practices for creating a sticky, engaging online community from the most successful community managers. Case stories about different communities, and how they achieved success - creating communities with many thousands of loyal members. What it takes to effectively manage the community, from technology to promotional channels.

180 pages, Kindle Edition

First published April 20, 2012

About the author

Lt. Col. Michael E. Silverman (ret) is a political scientist and historian by education and has extensive experience in both warfare and Middle Eastern affairs, including a tour as an advisor to a Saudi Arabian infantry battalion in Riyadh. Silverman served a two-year detail to the Central Intelligence Agency at their Langley headquarters between his last two tours in Iraq. There he was privy to the Director’s Weekly Iraq Briefing, a working group that discussed issues on the war, many of which ultimately found their way into the President’s Daily Briefing. Well-versed in international affairs and world religions, he writes with the authority of someone who has both been blown-up by an IED and helped to shape US strategic policy for the Global War on Terror.