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Retailing Management [with Connect Plus]
The primary objective in the ninth edition of "Retailing Management" is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.
In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.
We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.
In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.
We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.
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Published May 28, 2013
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About the author
Michael Levy
101 books10 followersLibrarian Note: There is more than one author by this name in the Goodreads database.
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Displaying 1 - 9 of 9 reviews
November 21, 2010
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Known for its strategic look at retailing and current coverage, this edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems.
The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.
The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service.
More of Purplycookie’s Reviews @: http://www.goodreads.com/purplycookie
Book Details:
Title Retailing Management (McGraw Hill International Editions)
Author Michael Levy
Reviewed By Purplycookie
Known for its strategic look at retailing and current coverage, this edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems.
The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.
The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service.
More of Purplycookie’s Reviews @: http://www.goodreads.com/purplycookie
Book Details:
Title Retailing Management (McGraw Hill International Editions)
Author Michael Levy
Reviewed By Purplycookie
February 18, 2018
Awesome
It was worth the money... A great help for my course!!! I recommend to any student who is looking for quality..
It was worth the money... A great help for my course!!! I recommend to any student who is looking for quality..
August 12, 2018
Horrible textbook. typos, bad activities that ask questions that are not addressed in the reading or asks for outside sources to complete them, not creative.
June 17, 2023
a good college level school book on retail operations with very current examples post pandemic.
December 17, 2013
meh merchandising aeshm 275
Want to read
June 30, 2014I registered a book at BookCrossing.com!
http://www.BookCrossing.com/journal/12754330
http://www.BookCrossing.com/journal/12754330
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October 30, 2014good
This entire review has been hidden because of spoilers.
May 9, 2017
I did really take a long time to finish this book but its worth because it help me to understand more about retailing and help me in my studies.
Want to read
May 3, 2016For my assignment. I need this book. Thank you.
Displaying 1 - 9 of 9 reviews