Entrepreneurship simplified to the only EUREKA moments that matter in success...
This book is an Execution BIBLE. As an entrepreneur that has invested in DIY programs, coaching, masterminds and mentors heavily, even the likes of Lewis Howes, Grant Cardone and Leanne Lopez Mosley+++, this book blew in minutes out of the water what some of those investments failed to EMPHASIZE in the last 4 years of *dedicatedly* learning about entrepreneurship ....
You need to get the foundations right and validate one thing first and foremost: will customers PAY for this problem.
I've always focused on solving real problems, but this one, was really what shifted a good product into a profitability engine.
I have executed while reading and was so inspired, I just was immersed in a flow ...looked up ...and had launched my own market research survey with Google Forms, which not only gave me HIGH QUALITY insights into my ideal soul clients, but they selected the price they thought solving their problems was worth.
And... it gets better, publishing the survey lead to many deeper first hand conversations (the goldmine of understanding and solving REAL problems), started dialogues in group whatsapp's as people screenshotted and shared that they had completed it and found it even "therapeutic", and even resulted in a lead enquiring for 1:1 services in my DMs.
The irony is... a lot of men were responding in a way that was OPPOSITE to my assumptions about their fit for my offer which is revolved around using spirituality strategically for holistic wealth and exponential prosperity. Had I just gone with my "assumptions" and the feedback from other successful entrepreneurs who were NOT my ideal client, I would have really missed on market fit and people who actively want to PAY for this offer. This was all just from going to who was in my circle, no forums, no platforms, just my contact list and posting one IG story with the link to the survey.
To say I HIGHLY recommend this book just feels like an understatement, dont just read it, APPLY it as you read.
p.s. full disclosure, this feedback is just from the first 4 chapters, I am not even halfway through the book.
p.p.s what i learned there helped to to hold high level conversations with a tech startup raising capital (and jokingly being told multiple times "if you need a job let me know") because once you get how to see entrepreneurship this way, the clarity of how you qualify opportunities is so easy, as well as how you CONTRIBUTE feedback to the shaping of world changing products and services