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From Kitchen to Market: Selling Yor Gourmet Food Specialty
Learn the secrets of successfully launching a gourmet food product in the $30 billion specialty food marketplace. From Kitchen to Market delivers proven strategies for successful packaging, pricing, positioning, and promotion. You'll get "inside" industry tips to maximize product exposure and profits.
224 pages, Paperback
First published December 31, 1992
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June 3, 2020
The book provides highly detailed information, practical numbers and business approaches. For example, the author gave exact commission numbers in food distribution industry, which is extremely helpful for distribution strategy and finance. If someone is about to start up a food business, especially a chef or a person not being in food industry before but having a possibly winning recipe, this is the guide to success.
Displaying 1 of 1 review