Ideo Eyes Open: London

by Fred Dust, IDEO

Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. IDEO, the world-renowned design and innovation firm, shifts the attention of the traveler and everyday observer from mere sightseeing toward looking€”really looking€”at their surroundings. City by city, each book reveals authentic discoveriesat every turn. Culled from the experiences and observations of IDEO's designers, cultural anthropologists, and architects, this volume delves into the social, architectural, and epicurean scenes of London. Insightful, easy-to-use, packed with photographs, and presented in a convenient on-the-go format, IDEO Eyes Open rekindles curiosity and invites visitors€”and residents€”to see these cities with fresh eyes.

Genres: Travel

160 pages, Paperback

First published March 5, 2008

Reviews

[Kathleen · Rating 5 out of 5]

As an avid visitor to London, this book caught my eye as I browsed the bargain bin at our local bookshop. I took it home based on price alone, thinking that it would be little more than another look at usual tourist attractions. When I got it home and finally opened it, I was absolutely gobsmacked by the contents. Just fifty London places are included in the book, each with gorgeous photos and a brief narrative with a stunningly beautiful page layout. The opening line of the book itself is "Surrender yourself and admit that you love it." My answer is yes indeed to both the city and the book. The places that have been selected range from the familiar (The British Museum) to the more esoteric (Labour and Wait in Shoreditch). If a visit to London is in your travel plans, do not just take the Big Bus Tour and think that you have seen London. Grab this book and go to as many of the 50 sites as you can, preferably by foot or from the top of a local double decker. To quote from the book again "Trade in expectations for explorations".

[Mirtha · Rating 5 out of 5]

A photograph book that helps you see the world differently

[Lori]

fun, great ideas.

[Gwen · Rating 4 out of 5]

An interesting way to look at the city, where normally guide books are filled with texts, routes, and landmarks, this book shows you 50 places worth a visit mainly through photographs alone.