Finding Your 5: Discover Your Personas To Transform Your Business

by Joseph Callahan

Finding Your 5 is a transformative guide that introduces readers to the "Personas Triangle," a framework for optimizing business efficiency and success. At its heart are five essential personas—The Scout, Hunter, Farmer, Fisherman, and Surfer—each playing a critical role in driving an organization’s growth. Through the lens of decades of leadership and innovation, the book highlights how these personas interact within the dynamic triangle of manufacturers, customers, and salespeople, ensuring balance and synergy in every transaction. The author weaves together personal anecdotes, including humble beginnings in Philadelphia, and the groundbreaking creation of Ciright, a revolutionary software that transforms raw data into actionable insights, empowering businesses to achieve excellence.

61 pages, Kindle Edition

Published January 31, 2025