The Essential Principles Of Graphic Design

by Debbie Millman

· Before and after comparisons show what works and how to correct design flaws, file formats and document set-ups

· Tutorials show typical design applications

· Includes checklists and best practice panels

Guaranteed to give creatives a thorough grounding in designing and producing their own work, this one-stop resource book for students of graphic design is structured around five progressive sections--principles, elements, process, applications, and employment.

From the basic principles of good design and the specific building blocks of graphic design to research methods and best practice in project management, readers will learn about the wide ranging areas of design, and find out about options for employment that are out there. The book includes chapters on illustrations and photographs, including advice about sourcing images and the vital issues of usage and copyright.

Genres: Design, Art, Nonfiction

256 pages, Hardcover

First published June 1, 2008

About the author

Debbie Millman is an American writer, educator, artist, and designer who is perhaps best known as the host of the Design Observer podcast 'Design Matters'. She is 'President of Design' at Sterling Brands, based in New York City, working with brands such as Pepsi, Gillette, Colgate, Kimberly-Clark, Nestlé, and Campbells. She chairs the 'Masters in Branding' program at the School of Visual Arts, is a contributing editor to Print, a blogger for Fast Company, and the 'President Emeritus' of AIGA.

Reviews

[Mochammad Yusni · Rating 3 out of 5]

A nice book for beginners if they want to grab the surface of graphic design. However, I think the essays could be a bit deeper and have more knowledge in it. What I would really appreciate is the in-depth process of each project shown in this book, since normally many graphic design books only give information around 1-3 paragraphs max. Therefore, I could learn something from it.

[Abby · Rating 5 out of 5]

While basic, the essays at the beginning were interesting, especially Bantjes' essay on typography and the projects and snippets at the last portion of the book were a good insight into the varying ways people approach projects and bring them to completion. It made me feel not so crazy for the way I attack design.

[Zee · Rating 2 out of 5]

This book is filled with very succinct opinions of those in the design industry which may be more of interest for those who are an absolute beginner to design. Even though I consider myself a beginner, I found the excerpts interesting but ultimately too simple and unfulfilling.

[Tim Lapetino · Rating 4 out of 5]

More of a survey of the personal viewpoints of top designers, rather than a true "basics" book, but it's still worth reading.

[Putri Annisa · Rating 1 out of 5]

i want to know