There's a Tsotsi in the Boardroom: Winning in a Hostile World

by Muzi Kuzwayo

The message of this marketing guide is the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs—whether in parliament, the boardroom, in church, or on the street—and all marketing strategies should be tailored accordingly.

136 pages, Paperback

First published April 1, 2007

Reviews

[Lorraine · Rating 3 out of 5]

The book was quite good.

I felt that it was aimed at anyone who was in the marketing industry, particularly the advertising world post-apartheid South Africa.

The author gave insights on the buying habits of black South Africans; the motivation. After 1994 there were a lot of adverts which were race specific and as a Marketing student back then, I always felt that the advertisers were doing a splendid job in capturing this untapped market.

I enjoyed the book because it wasn't filled with industry jargon, the author got don to the reader's level. Muzi gave background on every subject and his language was understandable.

I'd recommend it to anyone in the Marketing Industry just to see how far we've come as consumers. From local to international. As they say "Kasi to Kasi, Coast to Coast"

[Baratang · Rating 3 out of 5]

A good and funny way of explaining how the markets work, at the beginning, at least.