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Displaying 1 of 1 review
November 30, 2007
Last night I picked up this book and flipped to the middle, read to the end, then started from the beginning until I finished it. Fascinating! I learned that almost all cosmetics marketing uses versions of the same font (Optima), but that Nivea created their own fonts - Nivea and Cream - which doubtless contributed greatly to their international success. PC companies tend to advertise with fonts close to the one Apple uses, suggesting deference to a greater product -- not a good advertising strategy.
Displaying 1 of 1 review