Principles of Internet Marketing

by Ward Hanson

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy.

496 pages, Hardcover

First published July 1, 1998

Reviews

[Lori Grant · Rating 3 out of 5]

An optional-read book on social media for the knowledge worker, manager, executive, or entrepreneur.