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BUNDLE: Treadwell: Introducing Communication Research, 2e + SAGE IBM/SPSS Student Version DVD
We offer these texts bundled together at a discount for your students.
Introducing Communication Research, 2e
Through its focus on research methods in practice, Introducing Communication Paths of Inquiry, Second Edition demystifies the theories and applications of communication research. By highlighting examples of research in real-world settings and using a variety of pedagogical aids, this exciting and accessible text helps students see the relevance of basic communication research skills and concepts to their undergraduate studies and their future careers. Offering an overview of the research process from start to finish, this proven best-seller covers both quantitative and qualitative methods, with introductory chapters that explore the conceptual foundations followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, content analysis, and a chapter on rhetorical and critical approaches and conversation analysis. A concluding chapter shows students how to write up and present their research to various audiences.
SAGE IBM®/SPSS® Student Version DVD, Version 22.0 IBM® SPSS® Student Version is a single-user license that provides affordable access to statistical analysis, modeling and survey research tools that can support your college coursework and enable you to develop the advanced analytical skills employers seek. This program is intended only for academic persons, including students, professors, and other academic professionals for use solely in connection with a course offering. It may only be used in combination with academic textbooks for the sole purpose of teaching and learning analytics. Use of this program is limited to course work as defined by the course syllabus. Any other use of the program is prohibited. This version of the
Please contact your for more information.
Introducing Communication Research, 2e
Through its focus on research methods in practice, Introducing Communication Paths of Inquiry, Second Edition demystifies the theories and applications of communication research. By highlighting examples of research in real-world settings and using a variety of pedagogical aids, this exciting and accessible text helps students see the relevance of basic communication research skills and concepts to their undergraduate studies and their future careers. Offering an overview of the research process from start to finish, this proven best-seller covers both quantitative and qualitative methods, with introductory chapters that explore the conceptual foundations followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, content analysis, and a chapter on rhetorical and critical approaches and conversation analysis. A concluding chapter shows students how to write up and present their research to various audiences.
SAGE IBM®/SPSS® Student Version DVD, Version 22.0 IBM® SPSS® Student Version is a single-user license that provides affordable access to statistical analysis, modeling and survey research tools that can support your college coursework and enable you to develop the advanced analytical skills employers seek. This program is intended only for academic persons, including students, professors, and other academic professionals for use solely in connection with a course offering. It may only be used in combination with academic textbooks for the sole purpose of teaching and learning analytics. Use of this program is limited to course work as defined by the course syllabus. Any other use of the program is prohibited. This version of the
Please contact your for more information.
Paperback
First published May 15, 2014
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