Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies

by Jonathan David Kranz

ebook

First published January 1, 2009

About the author

After 20 years of marketing copywriting, I'm complementing one kind of make-believe with another, closer to the soul: fiction. Please watch this space for news about my upcoming YA novel, Our Brothers at the Bottom of the Bottom of the Sea, to be published by Henry Holt. It's set on the Jersey shore and features burning amusement parks, hidden luncheonettes, and a heroine with an appetite for shoplifting -- in another words, everything we love.