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Unasked Question: A technologist’s quest to unlock the sales algorithm.
“One unasked question may cost you the sale.”
What readers
⭐️⭐️⭐️⭐️⭐️ “This book is a sales workshop in an engaging story. Couldn't stop reading after the story got hold of me. You can't get any better sales training than this. Having been to a few sales trainings in my career, the story engaged me and will stick with me for longer.”
⭐️⭐️⭐️⭐️⭐️ “A gripping, relatable sales novel that feels like a thriller, packed with characters and conflicts we've all encountered.”
⭐️⭐️⭐️⭐️⭐️ “Best strategic business tale since ‘The Goal’. A must read for sales people new or experienced.”
From the
Imagine waking up one day, realising that your life is in ruins. My protagonist, Chris, is a brilliant technologist turned an accidental CEO. With his personal life shattered and his company on the brink of collapse, he must master the art of sales to salvage everything he holds dear.
I wrote this book to help technologists discover and develop the skills they need to sell effectively, presenting the ideas in the style of a novel. You are invited to follow Chris’s journey from a stable life to the depths of despair, and ultimately, to redemption. Along this journey you will learn with him what it takes to succeed in the competitive landscape of business to business sales.
Starting my first business, I was an experienced software developer with a veiled disdain for sales. After a couple of years of getting nowhere in business, I realised the folly of my relationship with sales and spent the next 20 years building my sales skills. During that time, I co-founded and successfully sold two technology companies and created multiple internationally successful products, all while navigating many trials of running my own business. This book reveals the unseen struggles and sacrifices entrepreneurs endure to succeed, offering a rare glimpse into the true demands of building a business. In many ways, Chris's emotional journey reflects my own.
While assisting over a thousand companies with technology implementations and holding several positions in IT industry bodies, I've witnessed and heard countless tales from clients and industry peers about successes and failures of B2B sales. Drawing from these experiences and insights from several excellent books, I developed a sales strategy that enabled me to achieve an over 80% win rate on deals. This book demonstrates the principles and practices behind that strategy.
Whether you’re new to sales, facing challenges, or a seasoned professional, ‘Unasked Question’ offers fresh insights and a thought-provoking, engaging story that will entertain and enhance your sales expertise.
What readers
⭐️⭐️⭐️⭐️⭐️ “This book is a sales workshop in an engaging story. Couldn't stop reading after the story got hold of me. You can't get any better sales training than this. Having been to a few sales trainings in my career, the story engaged me and will stick with me for longer.”
⭐️⭐️⭐️⭐️⭐️ “A gripping, relatable sales novel that feels like a thriller, packed with characters and conflicts we've all encountered.”
⭐️⭐️⭐️⭐️⭐️ “Best strategic business tale since ‘The Goal’. A must read for sales people new or experienced.”
From the
Imagine waking up one day, realising that your life is in ruins. My protagonist, Chris, is a brilliant technologist turned an accidental CEO. With his personal life shattered and his company on the brink of collapse, he must master the art of sales to salvage everything he holds dear.
I wrote this book to help technologists discover and develop the skills they need to sell effectively, presenting the ideas in the style of a novel. You are invited to follow Chris’s journey from a stable life to the depths of despair, and ultimately, to redemption. Along this journey you will learn with him what it takes to succeed in the competitive landscape of business to business sales.
Starting my first business, I was an experienced software developer with a veiled disdain for sales. After a couple of years of getting nowhere in business, I realised the folly of my relationship with sales and spent the next 20 years building my sales skills. During that time, I co-founded and successfully sold two technology companies and created multiple internationally successful products, all while navigating many trials of running my own business. This book reveals the unseen struggles and sacrifices entrepreneurs endure to succeed, offering a rare glimpse into the true demands of building a business. In many ways, Chris's emotional journey reflects my own.
While assisting over a thousand companies with technology implementations and holding several positions in IT industry bodies, I've witnessed and heard countless tales from clients and industry peers about successes and failures of B2B sales. Drawing from these experiences and insights from several excellent books, I developed a sales strategy that enabled me to achieve an over 80% win rate on deals. This book demonstrates the principles and practices behind that strategy.
Whether you’re new to sales, facing challenges, or a seasoned professional, ‘Unasked Question’ offers fresh insights and a thought-provoking, engaging story that will entertain and enhance your sales expertise.
271 pages, Kindle Edition
Published March 1, 2025
2 people are currently reading
3 people want to read
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Displaying 1 - 2 of 2 reviews
April 8, 2025
Unasked Question by Igor Portugal is a deeply introspective and emotionally charged journey that explores the quiet spaces between what’s said and what’s truly felt. With poetic prose and raw vulnerability, Igor pulls readers into a world of internal battles, silences, and the questions we often avoid asking ourselves. It’s haunting, honest, and beautifully written—a book that lingers in your mind and heart long after the final page.
If you’re drawn to stories that challenge the soul and stir quiet reflection, this one’s a must-read.
If you’re drawn to stories that challenge the soul and stir quiet reflection, this one’s a must-read.
March 9, 2025
A great read. Sales is one of those topics that many people have a misconstrued understanding of, particularly technologists, which included myself for many years. The book is written as fiction, where the characters go on a journey of learning and discovery together to learn solid truths about the sales process. I suspect the lessons in this book will stay with me for many years. The story is very engaging in the style of "The Goal" (Goldrat & Cox), which I have often loaned to people over the years as highly recommended reading. I suspect this book will be the same.
This book is certainly going on my recommended reading list for mentoring.
This book is certainly going on my recommended reading list for mentoring.
Displaying 1 - 2 of 2 reviews