Editorial calendars were once the domain of magazines. This book explains how to use big-magazine methods to help small businesses reduce stress, increase efficiency, and save a whole lot of time in their marketing. This book contains examples of magazine's editorial calendars, combined with specific assignments to help your business create original and effective content that will connect with your readers. By the time you finish reading, you will understand how to use an editorial calendar, plus have hundreds of content ideas and a one-year plan for marketing your business.
If you have a website/blog and need insightful practical tips,this is the book.
Clayton has written an easy to red step by step guide to keep your blog fresh and relevant.
If you have small business and a website, you are missing out if you are not also using social media,like Facebook and Twitter to reach your customers and expand your reach.
If you follow her guide you will utilize your time more efficiently and maximize your content. Quality not Quantity.
I can't guarantee that you will increase your sales,but the content in here will increase your probability of doing so.