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450 pages, Paperback
First published January 1, 1977
“You know, this game has one real advantage over selling people cars and TV sets. With something like this we have to buy. It isn’t a luxury, something big and flashy to impress the neighbours, something we could do without. If we don’t buy this we die. They always said the way to sell something was create anxiety in people. Create a sense of insecurity – tell them they smell bad or look funny. But this makes a joke out of deodorant and hair oil. You can’t escape this. If you don’t buy, they’ll kill you. The perfect sales-pitch. Buy or die – new slogan.“
“They're always improving weapons, Bob. Last week it was those grain-impregnation flakes. This week it's bore-pellets. You don't expect them to stop the wheels of progress because you finally broke down and bought a shelter, do you?”



