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Visual Rhetoric: A Reader in Communication and American Culture
Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos.
In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States.
Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States.
Key Features and Benefits
Five broad pairs of rhetorical action--performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing--introduce students to the ways visual images and artifacts become powerful tools of persuasion
Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays
The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class
Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler
"This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." --Julianne H. Newton, University of Oregon
In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States.
Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States.
Key Features and Benefits
Five broad pairs of rhetorical action--performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing--introduce students to the ways visual images and artifacts become powerful tools of persuasion
Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays
The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class
Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler
"This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." --Julianne H. Newton, University of Oregon
- GenresNonfiction
464 pages, Paperback
First published March 20, 2008
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Displaying 1 of 1 review
December 27, 2019
This collection of essays explore the different mediums visual rhetoric can take such as advertisements, stamps, commercials, historical monuments, political ads, and editorial cartoons. The authors explore the history behind each medium and the various messages each of these images can send to the audience. I admit that some of them are a bit of dry reading (I had to read this for my English class. Otherwise, I don't think I would have readily picked this out to read myself) but I did like how the essays involve a variety of subjects such as history, feminism, and politics. It's a good mix of subjects and how various ideas are communicated through images as well as words.
Displaying 1 of 1 review