What do you think?
Rate this book
Undeniable: How to Reach the Top and Stay There
This audiobook edition is read by the author, Cameron Hanes.
'Cameron Hanes is a master at one of the art forms that gets the least amount of the art of the maximized life' – Joe Rogan
'I have trained with many of the toughest and hardest men on the planet, and only one stands out. That one is Cameron Hanes' – David Goggins, New York Times bestselling author of Can’t Hurt Me
You become the best you can be by learning from others. That is how bowhunter and ultramarathoner Cameron Hanes approaches each day in his pursuit of greatness in this essential guide to finding success.
Endure, Cameron Hanes’ New York Times bestselling book, demonstrated how you can push beyond your physical limits to improve yourself. In Undeniable, Hanes brings together outliers of today—men and women who are experts in their field—to share their unique and motivating perspectives on reaching the pinnacle of success and remaining there. From popular neuroscientist Andrew Huberman to rex-Navy SEAL David Goggins, you will hear how undeniable individuals have obtained their winning mindset.
Many books show how to pursue a dream and successfully make it happen, but few spotlight what to do when you’ve reached the pinnacle. After fighting so hard and reaching your goals, how do you stay on top? In his pursuit for greatness, Cam has trained with and interviewed track athletes, MMA fighters and experts in other disciplines. What makes them tick? How do they remain undeniable?
In Undeniable, Cam reveals the lessons he has learned from truly exceptional people. By examining their unique traits and abilities, you will earn an edge and add tools on your own journey toward greatness.
Foreword by Dr Andrew Huberman, neuroscientist and professor at the Stanford University School of Medicine
'Cameron Hanes is a master at one of the art forms that gets the least amount of the art of the maximized life' – Joe Rogan
'I have trained with many of the toughest and hardest men on the planet, and only one stands out. That one is Cameron Hanes' – David Goggins, New York Times bestselling author of Can’t Hurt Me
You become the best you can be by learning from others. That is how bowhunter and ultramarathoner Cameron Hanes approaches each day in his pursuit of greatness in this essential guide to finding success.
Endure, Cameron Hanes’ New York Times bestselling book, demonstrated how you can push beyond your physical limits to improve yourself. In Undeniable, Hanes brings together outliers of today—men and women who are experts in their field—to share their unique and motivating perspectives on reaching the pinnacle of success and remaining there. From popular neuroscientist Andrew Huberman to rex-Navy SEAL David Goggins, you will hear how undeniable individuals have obtained their winning mindset.
Many books show how to pursue a dream and successfully make it happen, but few spotlight what to do when you’ve reached the pinnacle. After fighting so hard and reaching your goals, how do you stay on top? In his pursuit for greatness, Cam has trained with and interviewed track athletes, MMA fighters and experts in other disciplines. What makes them tick? How do they remain undeniable?
In Undeniable, Cam reveals the lessons he has learned from truly exceptional people. By examining their unique traits and abilities, you will earn an edge and add tools on your own journey toward greatness.
Foreword by Dr Andrew Huberman, neuroscientist and professor at the Stanford University School of Medicine
Audible Audio
Published May 8, 2025
345 people are currently reading
5939 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 30 of 122 reviews
May 26, 2025
God no
Ok here’s the story on this: I’m solo traveling without a phone charger and I have a layover, so I decided I absolutely need to buy a book at the airport. I don’t have any particular book in mind, but I remember that I like memoirs so I go with that. In the airport shop, there was Bill Clinton‘s book, a book by some SNL comedian, and this book which I thought was a memoir or autobiography about a bow hunting athlete. i’m really not into hunting, but I figured I’d give this guy a go because I know hunting can be really interesting and the stories of time spent alone in the woods in the mountains would probably be interesting. It also claimed to feature and highlight people he met and their advice to him. I cracked it open and scanned the page and saw the author gassing up a female athlete for being so dedicated and so motivated. I took this as a good sign, and I paid the clerk $35 for this promising-looking hardcover and boarded my plane.
Once onboard, I eagerly cracked open the book and started reading the prologue, written by Andrew D. Huberman, Ph.D. Seems fine until page 2 (xiv, actually) when Joe Rogan gets name dropped. I recoil, thinking, “That’s not the podcast guy is it?” I’m midair with no WiFi so I can’t look it up to confirm but I’m pretty sure I’m right. The prologue smooths past this so I try to relax, but I’m now taking absolutely everything I read with a grain of salt.
Naturally, I move on to the prologue where the second page (xviii, actually) references Joe Rogan again, citing him as the inspiration for the title of the book and including a quote from him. At this point, the sensationalist vocabulary, repetitive sentences, and unnecessary expletives make it abundantly clear that this is the Joe Rogan I was afraid it would be. If I had been reading with a grain of salt, I was now reading with the whole shaker. Still, maybe there’s some value or entertainment to be gleaned from this, I thought, plus it’s my only book.
I soldiered on for 15 pages, recognizing that same sensationalist and repetitive style. It was impossible to ignore that the author of this book definitely ran a podcast that I would never ever listen to. By that 15th page I was struggling to get through each sentence. So quickly I had become too tired of these long paragraphs that said virtually nothing and the author’s insistence on telling instead of showing. A particularly infuriating detail-less sentence: “I knew before I faced them that I had to prepare myself to overcome those challenges.” This guy loves to vaguely refer to the idea of challenges and overcoming challenges without really explaining what those challenges might be. By page 15 I was overwhelmed by this guy‘s inability to write like an author and frankly shocked that he had published two books already before this one. Who is publishing this guy and can they please not?
It dawned on me later on that I must’ve picked up a self-help type book instead of a memoir, and that probably has a lot to do with why it sucked, since this guy is in no way qualified to yap about self improvement and this book is too truncated to really read as a narrative. So anyway, I’m at a loss for what to do with his hardcover that I own now. I would donate it, but I just don’t think anybody should ever read it.
Ok here’s the story on this: I’m solo traveling without a phone charger and I have a layover, so I decided I absolutely need to buy a book at the airport. I don’t have any particular book in mind, but I remember that I like memoirs so I go with that. In the airport shop, there was Bill Clinton‘s book, a book by some SNL comedian, and this book which I thought was a memoir or autobiography about a bow hunting athlete. i’m really not into hunting, but I figured I’d give this guy a go because I know hunting can be really interesting and the stories of time spent alone in the woods in the mountains would probably be interesting. It also claimed to feature and highlight people he met and their advice to him. I cracked it open and scanned the page and saw the author gassing up a female athlete for being so dedicated and so motivated. I took this as a good sign, and I paid the clerk $35 for this promising-looking hardcover and boarded my plane.
Once onboard, I eagerly cracked open the book and started reading the prologue, written by Andrew D. Huberman, Ph.D. Seems fine until page 2 (xiv, actually) when Joe Rogan gets name dropped. I recoil, thinking, “That’s not the podcast guy is it?” I’m midair with no WiFi so I can’t look it up to confirm but I’m pretty sure I’m right. The prologue smooths past this so I try to relax, but I’m now taking absolutely everything I read with a grain of salt.
Naturally, I move on to the prologue where the second page (xviii, actually) references Joe Rogan again, citing him as the inspiration for the title of the book and including a quote from him. At this point, the sensationalist vocabulary, repetitive sentences, and unnecessary expletives make it abundantly clear that this is the Joe Rogan I was afraid it would be. If I had been reading with a grain of salt, I was now reading with the whole shaker. Still, maybe there’s some value or entertainment to be gleaned from this, I thought, plus it’s my only book.
I soldiered on for 15 pages, recognizing that same sensationalist and repetitive style. It was impossible to ignore that the author of this book definitely ran a podcast that I would never ever listen to. By that 15th page I was struggling to get through each sentence. So quickly I had become too tired of these long paragraphs that said virtually nothing and the author’s insistence on telling instead of showing. A particularly infuriating detail-less sentence: “I knew before I faced them that I had to prepare myself to overcome those challenges.” This guy loves to vaguely refer to the idea of challenges and overcoming challenges without really explaining what those challenges might be. By page 15 I was overwhelmed by this guy‘s inability to write like an author and frankly shocked that he had published two books already before this one. Who is publishing this guy and can they please not?
It dawned on me later on that I must’ve picked up a self-help type book instead of a memoir, and that probably has a lot to do with why it sucked, since this guy is in no way qualified to yap about self improvement and this book is too truncated to really read as a narrative. So anyway, I’m at a loss for what to do with his hardcover that I own now. I would donate it, but I just don’t think anybody should ever read it.
April 14, 2025
Having thoroughly enjoyed Cam Hanes' Endure, I could not wait to read his latest book, Undeniable. Truth be told, though, while it is his book, it really is a collection of other's stories. Cam interviews the "outliers"--those who are undeniably great in their field--and pulls out valuable lessons we can all apply to our own lives by them. The basic premise is that you may or may not like me, but I want to live in such a way that what I do and how hard I work at it is undeniable. Each chapter is a look at a particular outlier and what lessons we might be able extract from their lives. In this book, you will learn about and learn from such outliers as David Goggins, Chris Williamson, Nedd Brockman, Derek Wolfe, Roy Roth, Courtney Dewaulter, Levi Morgan, Aaron Rodgers, Andrew Huberman, and many more.
I loved all the personal stories. It was not only a way to be introduced to so many incredibly individuals, but each story was also an invitation to examine and to get to know yourself further, as well. What is holding you back? What limitations have you allowed to box you in? Each of these individuals participating first in a "lift, run, shoot" excursion with Cam Hanes, sat down and discussed their ethic and drive and motivations. The details are written in a conversational, interview-like style, so if you listen to Hanes' podcast, the guests and format will definitely be familiar as well as equally inspired. Throughout, Hanes encapsulates the interviews with a key discipline, which is the summary of each chapter (for example, resilience, determination, consistency, passion, and many more).
As Hanes states, "Everyone wants to be on top of the mountain, but no one wants to suffer to get there." Do you have what it takes to get to the summit? These stories and applications will help bring you a step closer, that's for sure. Everyone wants to be the noun, but no one wants to do the verb. If that's you, if you struggle to find the motivation and the discipline to great things, these stories will invigorate and inspire you to get out there and to keep hammering. There is a world of difference between knowing what to do and actually doing it. The outliers--what makes them so undeniable--is that they are walking the path. And their stories are here to help you do the same.
A big thank you to NetGalley and St. Martin's Press for the opportunity to read through this advanced reader’s copy in exchanged for my honest review and opinion.
I loved all the personal stories. It was not only a way to be introduced to so many incredibly individuals, but each story was also an invitation to examine and to get to know yourself further, as well. What is holding you back? What limitations have you allowed to box you in? Each of these individuals participating first in a "lift, run, shoot" excursion with Cam Hanes, sat down and discussed their ethic and drive and motivations. The details are written in a conversational, interview-like style, so if you listen to Hanes' podcast, the guests and format will definitely be familiar as well as equally inspired. Throughout, Hanes encapsulates the interviews with a key discipline, which is the summary of each chapter (for example, resilience, determination, consistency, passion, and many more).
As Hanes states, "Everyone wants to be on top of the mountain, but no one wants to suffer to get there." Do you have what it takes to get to the summit? These stories and applications will help bring you a step closer, that's for sure. Everyone wants to be the noun, but no one wants to do the verb. If that's you, if you struggle to find the motivation and the discipline to great things, these stories will invigorate and inspire you to get out there and to keep hammering. There is a world of difference between knowing what to do and actually doing it. The outliers--what makes them so undeniable--is that they are walking the path. And their stories are here to help you do the same.
A big thank you to NetGalley and St. Martin's Press for the opportunity to read through this advanced reader’s copy in exchanged for my honest review and opinion.
May 11, 2025
This was a great follow-up to Endure. Cam spends a lot of the book talking about the “outliers” that has gotten the privilege to spend time with. These people Goggins would describe as “Uncommon Amongst Uncommon.” I loved reading each persons story. It’s inspirational to see how a lot of these people came from absolutely nothing or went through some of the most traumatic events and were able to turn it around and live a life of greatness. The most common factor that led all these people, including Cam, to where they are today was hard work. “Nobody Cares Work Harder.”
Cam is an inspiring figure from not only what he has accomplished, but his absolute passion for what he does. I hope to emulate that passion as I continue on my journey of self-mastery. If you enjoyed, Endure, you should absolutely read this one.
Cam is an inspiring figure from not only what he has accomplished, but his absolute passion for what he does. I hope to emulate that passion as I continue on my journey of self-mastery. If you enjoyed, Endure, you should absolutely read this one.
September 3, 2025
The book was, in fact "Undeniable". By that, I mean undeniably repetitive and poorly written. Don't get me wrong, Cam Hanes is a beast and has done things that I physically will never even attempt. However, from the standpoint of literature, it was mind numbingly dull and painfully understimulating. This book was not written with the reader in mind. It was just 10 chapters of the statement "Work hard" in as many ways as Cam Hanes could think to phrase it. The only reason I'm giving two stars instead of one is out of respect for the people referenced throughout the book and their accomplishments. Again, though, just because people do hard things, that doesn't make this a good book.
May 31, 2025
Listened to the audio book. Easy to listen to and is full of fun stories about different interesting people.
November 2, 2025
Really enjoyed this one. Cam does a great job at diving into the different attributes that make these people “outliers”. Keep hammering ⚒️
July 30, 2025
“Running has a way to make people real right away”
“It’s a lifelong war, but each day is a battle that can be won”
“Success is measured by the number of stories a man has”
“I’ve never made the mountain quit, it’s tested me though”
“It’s a lifelong war, but each day is a battle that can be won”
“Success is measured by the number of stories a man has”
“I’ve never made the mountain quit, it’s tested me though”
June 11, 2025
Excellent book on how to endure, be resilient and push through mental barriers. Listened to it during my marathon and Will during my 50k.
May 31, 2025
A good sequel to the first book & summary of Cam’s podcast. Hearing about outliers and their mindset always resonate with me. Just makes me wanna to back in the woods and chase excellence !
August 9, 2025
Can’t speak highly enough of this book- I loved it so much.
In the past, Cam has had great content but, as he’s said, he’s “just a redneck bowhunter” and the actual writing hasn’t been amazing. But that didn’t bother me much, the content has always been so inspiring.
But for this book, Undeniable, Cam has significantly stepped up his writing ability. The book is well organized and the writing is second to none. Each morning I read this it made me want to jump out of bed and head straight for the mountains. To push my body to its limits and see what I’m made of.
Cam is truly an inspiration and I’m grateful he takes the time to share his knowledge and stories with us mere mortals.
In the past, Cam has had great content but, as he’s said, he’s “just a redneck bowhunter” and the actual writing hasn’t been amazing. But that didn’t bother me much, the content has always been so inspiring.
But for this book, Undeniable, Cam has significantly stepped up his writing ability. The book is well organized and the writing is second to none. Each morning I read this it made me want to jump out of bed and head straight for the mountains. To push my body to its limits and see what I’m made of.
Cam is truly an inspiration and I’m grateful he takes the time to share his knowledge and stories with us mere mortals.
May 15, 2025
I love this shit. No matter how cliche or hyper-masculine this may be, books like this always get me so hyped up. Cam Hanes does a great job weaving together numerous narratives from different impressive people he has encountered—Sally McRae, Courtney Dauwalter, and Tulsi Gabbard to name a few—into one theme about resilience and tenacity.
I thoroughly enjoyed the way Cam structured the book with the examples from each of the individuals with whom he invited over to Lift, Run, and Shoot. I actually learned a lot about each of these people and took away one nugget of wisdom from each story. One topic I found commendable in the book was Cam's admission that he was too intense with his children when they were growing up. He mentioned that he would have them running half marathons by the age of 8 and would take them hunting in Alaska because there was no minimum age to hunt there (which is both understandable, because the Alaskans need food and all of them need to hunt, and insane, because why would Cam Hanes willingly bring his children to a wilderness with vicious Grizzly Bears?). His son, Truett, stated that, due to this intensity from his father, he went seven years without going hunting. His dad's intensity fully ruined the activity for him. Nevertheless, Cam said that everyone needs to learn that the world is cold on their own and parents should not overburden their children with these life lessons.
Ultimately, I am the right audience for this book because I already love to do hard things and understand how the lessons learned from these physical tests can be applied to every aspect of your life. That being said, I think it's a worthwhile read/listen for anyone.
I thoroughly enjoyed the way Cam structured the book with the examples from each of the individuals with whom he invited over to Lift, Run, and Shoot. I actually learned a lot about each of these people and took away one nugget of wisdom from each story. One topic I found commendable in the book was Cam's admission that he was too intense with his children when they were growing up. He mentioned that he would have them running half marathons by the age of 8 and would take them hunting in Alaska because there was no minimum age to hunt there (which is both understandable, because the Alaskans need food and all of them need to hunt, and insane, because why would Cam Hanes willingly bring his children to a wilderness with vicious Grizzly Bears?). His son, Truett, stated that, due to this intensity from his father, he went seven years without going hunting. His dad's intensity fully ruined the activity for him. Nevertheless, Cam said that everyone needs to learn that the world is cold on their own and parents should not overburden their children with these life lessons.
Ultimately, I am the right audience for this book because I already love to do hard things and understand how the lessons learned from these physical tests can be applied to every aspect of your life. That being said, I think it's a worthwhile read/listen for anyone.
August 5, 2025
Cameron Hanes is an interesting person, yet this book seemed to be a collection of stories about other people. And all of the stories tend to be fairly common on similar media outlets. Cameron mentions a friend, Roy. I would be so interested in an entire book about Roy, mostly because Cameron might know those stories like no other. As a contrast, everyone has heard similar stories about Courtney Dauwalter. She is great, but Cam's story, is not different than Joe Rogan's, or the many ultrarunning podcasts.
Secondly, it is a bit myopic to suggest every person should be a bowhunter. Killing large animals is mutually exclusive, in a way that many other hobbies are not. Practically, not everyone will, but I think this is where Cameron's ideology is not realistic or practical.
Secondly, it is a bit myopic to suggest every person should be a bowhunter. Killing large animals is mutually exclusive, in a way that many other hobbies are not. Practically, not everyone will, but I think this is where Cameron's ideology is not realistic or practical.
July 13, 2025
Honestly this one was kind of a letdown compared to Cam’s first book. It’s not bad and there are some good stories and takeaways, but it felt all over the place. This book is supposed to be about the outliers who have inspired him, but the way it’s laid out makes it hard to follow. Instead of having clear chapters about each person, it just jumps around with random stories and people he’s met. I think shorter chapters focused on each outlier would have made it a smoother and more impactful read. Still cool to see who has influenced him, but it just didn’t flow that well
July 12, 2025
It’s a good book if you haven’t already followed a lot of the outliers in this book. It honestly felt like he was taking a bunch of other people stories and wrapping into a book. No doubt Chris is a hard-core guy and has done a lot, but I really didn’t feel like I was learning more about him but others. Maybe that was the point, but I was not expecting that when I started it.
July 16, 2025
I was pleasantly surprised with this book. I enjoyed Cam’s last book, but over the years he has drifted away from the “Blue collar good ol’ boy hunter” to more of a “boomer hunter/fitness influencer” profile. Don’t get me wrong, I get it. The financial benefits are probably driving that transformation.
Anyways, the book was good. Some people profiled were good and some were fakers. If the person being interviewed promotes cold tubs, black rifle coffee/athletic greens, or some supplement, they’re most likely at least partially phony (or just silly billies). Cam is a great narrator and honestly I enjoy his writing style, even if it’s a bit terse. At times he focuses too much on “haters”. His “haters” are just guys taking a dump in a public restroom commenting on his Instagram… They’re not real haha. But, hey, whatever keeps him pushing himself, I guess. I would probably recommend to friends who don’t have their crap together, but not to friends that have some success.
Anyways, the book was good. Some people profiled were good and some were fakers. If the person being interviewed promotes cold tubs, black rifle coffee/athletic greens, or some supplement, they’re most likely at least partially phony (or just silly billies). Cam is a great narrator and honestly I enjoy his writing style, even if it’s a bit terse. At times he focuses too much on “haters”. His “haters” are just guys taking a dump in a public restroom commenting on his Instagram… They’re not real haha. But, hey, whatever keeps him pushing himself, I guess. I would probably recommend to friends who don’t have their crap together, but not to friends that have some success.
September 13, 2025
Cam Hanes is a powerful example of mastering your craft through relentless hard work and discipline!
In this book, he interviews a wide range of high performers from elite athletes to innovative business founders, digging deep to uncover what sets the very best apart. Each perspective offers something unique, and I found the variety of experiences both insightful and motivating. The writing style isn’t always the strongest and there are a lot of repetitive phrases (the constant “I was like/he was like” got old fast), and the flow can feel a little uneven at times.
Still, the stories themselves shine through, and the lessons on grit, mindset, and resilience make it well worth the read. Overall, it’s an inspiring book that reminds you what’s possible when you commit fully to your goals!
In this book, he interviews a wide range of high performers from elite athletes to innovative business founders, digging deep to uncover what sets the very best apart. Each perspective offers something unique, and I found the variety of experiences both insightful and motivating. The writing style isn’t always the strongest and there are a lot of repetitive phrases (the constant “I was like/he was like” got old fast), and the flow can feel a little uneven at times.
Still, the stories themselves shine through, and the lessons on grit, mindset, and resilience make it well worth the read. Overall, it’s an inspiring book that reminds you what’s possible when you commit fully to your goals!
June 1, 2025
I’ve listened to Cam speak on many podcasts over the years, including his own, so I wondered if this book would be a lot of the same that I’d already heard before or if it would promise something new. The former was about true. I love Cam’s message and what he stands for, and although I can’t really relate to the whole bow hunting thing, it is cool to hear about the nature of it and how those messages can be translated into most other endeavors and passions.
September 10, 2025
If you are a frequent listener of Cam Hanes podcast, this book is filled with everything you’ve already heard. However if you are not, then this a great book that build upon Cam’s first book. Cam has been inspiring me for a couple of years now but I wasn’t a podcast subscriber.
When I read this book, I took a fun approach of reading then when each outlier was mentioned, I’d go listen to the podcast episode they were on to get further details. This slowed down my reading of the book but in a good way.
Keep Hammering.
When I read this book, I took a fun approach of reading then when each outlier was mentioned, I’d go listen to the podcast episode they were on to get further details. This slowed down my reading of the book but in a good way.
Keep Hammering.
August 13, 2025
Normally not a fan of "self-help" type reading, but Cameron Hanes is a great narrator and has some very valid points that make this worth the read. The audio book is also really well done.
August 16, 2025
sorry, bro, respect your podcast, but when when it comes to writing a book... we need to keep hammering 🔨
August 20, 2025
this is the book " I met this person. they're so awesome." repeat over and over and over.
July 18, 2025
This is one of five best books I have read this year. Story is non-stop engaging. Lessons are invaluable for life. Style is humble and self-deprecating. Truly an undeniably memorable and valuable book for every single one of us. READ IT!!
August 13, 2025
Takeaways-
1. Embrace “Chosen Suffering” to Build Resilience
Hanes stresses that intentionally embracing discomfort prepares us for life’s unchosen struggles. This voluntary endurance builds mental and emotional toughness that shines in high-stakes work scenarios.
2. “Find a Way” – Grit Over Blueprint
Undeniable people don’t wait for ideal conditions—they carve their own path. Determination and resourcefulness often outpace perfect plans.
3. Focus Beats Busyness
Whether hitting a bullseye or delivering under pressure at work, staying mentally present and eliminating distraction is key to executing when it counts.
4. Consistency Is the Real Game-Changer
Daily, steadfast effort—showing up regardless of mood or motivation—compounds into exceptional results. That’s the hallmark of becoming, and staying, undeniable.
5. Find and Fuel Your Passion
A life led by purpose fuels perseverance and ultimately impact. Hanes invites us to align our work with what ignites us.
6. Own Failures, Learn, and Move Forward
True growth begins when we face our shortcomings honestly. Adversity, when owned, becomes a stepping stone—not a stumbling block.
7. Make an Impact Beyond Yourself
Being undeniable isn’t about personal glory—it’s about uplifting others. Hanes calls us to use our gifts for collective advancement.
Why This Matters at Work:
Resilient Leaders: Embracing discomfort builds leaders who thrive under uncertainty.
Innovation & Adaptability: “Finding a way” under pressure fosters breakthrough thinking.
High-Performance Culture: Focus and discipline transform teams into high-output dynamos.
Sustainable Drive: Passion-driven work sustains motivation beyond the grind.
Growth Mindset: Owning failures cultivates trust, humility, and continuous learning.
Legacy-Oriented Leadership: Impact-focused teams elevate both performance and purpose.
Call to Action:
Ask yourself: What does being “undeniable” look like in your role?
Is it about leading with unwavering discipline? Supporting your team with consistent empathy? Challenging the norms with innovative grit?
I’d love to hear how you—or your organization—strives to become undeniable every day.
Would you like help tailoring this post further—perhaps by highlighting a specific leadership principle or industry context?
1. Embrace “Chosen Suffering” to Build Resilience
Hanes stresses that intentionally embracing discomfort prepares us for life’s unchosen struggles. This voluntary endurance builds mental and emotional toughness that shines in high-stakes work scenarios.
2. “Find a Way” – Grit Over Blueprint
Undeniable people don’t wait for ideal conditions—they carve their own path. Determination and resourcefulness often outpace perfect plans.
3. Focus Beats Busyness
Whether hitting a bullseye or delivering under pressure at work, staying mentally present and eliminating distraction is key to executing when it counts.
4. Consistency Is the Real Game-Changer
Daily, steadfast effort—showing up regardless of mood or motivation—compounds into exceptional results. That’s the hallmark of becoming, and staying, undeniable.
5. Find and Fuel Your Passion
A life led by purpose fuels perseverance and ultimately impact. Hanes invites us to align our work with what ignites us.
6. Own Failures, Learn, and Move Forward
True growth begins when we face our shortcomings honestly. Adversity, when owned, becomes a stepping stone—not a stumbling block.
7. Make an Impact Beyond Yourself
Being undeniable isn’t about personal glory—it’s about uplifting others. Hanes calls us to use our gifts for collective advancement.
Why This Matters at Work:
Resilient Leaders: Embracing discomfort builds leaders who thrive under uncertainty.
Innovation & Adaptability: “Finding a way” under pressure fosters breakthrough thinking.
High-Performance Culture: Focus and discipline transform teams into high-output dynamos.
Sustainable Drive: Passion-driven work sustains motivation beyond the grind.
Growth Mindset: Owning failures cultivates trust, humility, and continuous learning.
Legacy-Oriented Leadership: Impact-focused teams elevate both performance and purpose.
Call to Action:
Ask yourself: What does being “undeniable” look like in your role?
Is it about leading with unwavering discipline? Supporting your team with consistent empathy? Challenging the norms with innovative grit?
I’d love to hear how you—or your organization—strives to become undeniable every day.
Would you like help tailoring this post further—perhaps by highlighting a specific leadership principle or industry context?
June 17, 2025
Thanks to the publisher and Netgalley for this eARC.
Undeniable: How to Reach the Top and Stay There by Cameron Hanes, narrated by the man himself, isn’t just a motivational monologue—it’s a relentless call to arms. More than memoir, more than blueprint, it's a manifesto of obsession, grit, and unyielding self-discipline, delivered in a voice roughened by hard-earned experience.
Hanes, already known for his ultramarathon feats and bow hunting mastery, uses Undeniable to strip down the myth of success. He doesn’t attribute greatness to luck or giftedness. In his world, the only currency that matters is consistency—"no zero days," as he often repeats like a war cry. His narration carries that same heartbeat: assertive, unwavering, and intensely personal. It's the kind of performance that doesn’t just tell you what to do—it dares you not to.
What elevates this audiobook beyond standard fare is its physicality. Hanes writes—and speaks—with the cadence of a man, legs screaming, yet eyes still focused on the summit. He invites you into the wilderness, the gym, and his psyche. Whether recounting his humble beginnings in Oregon or racing against elite runners decades his junior, there's no glamour—just grind.
Yet within the fury lies something surprisingly tender: loyalty to his family, reverence for nature, and a quiet refusal to back down from emotional vulnerability. When he discusses failure, it's never performative. When he speaks of purpose, it’s with aching sincerity.
For fans of David Goggins or Jocko Willink, Hanes adds a uniquely grounded voice—less corporate polish, more dirt under the fingernails. Undeniable doesn’t promise a roadmap to the top. It promises that the climb itself IS the reward—if you have the stomach for it.
Undeniable: How to Reach the Top and Stay There by Cameron Hanes, narrated by the man himself, isn’t just a motivational monologue—it’s a relentless call to arms. More than memoir, more than blueprint, it's a manifesto of obsession, grit, and unyielding self-discipline, delivered in a voice roughened by hard-earned experience.
Hanes, already known for his ultramarathon feats and bow hunting mastery, uses Undeniable to strip down the myth of success. He doesn’t attribute greatness to luck or giftedness. In his world, the only currency that matters is consistency—"no zero days," as he often repeats like a war cry. His narration carries that same heartbeat: assertive, unwavering, and intensely personal. It's the kind of performance that doesn’t just tell you what to do—it dares you not to.
What elevates this audiobook beyond standard fare is its physicality. Hanes writes—and speaks—with the cadence of a man, legs screaming, yet eyes still focused on the summit. He invites you into the wilderness, the gym, and his psyche. Whether recounting his humble beginnings in Oregon or racing against elite runners decades his junior, there's no glamour—just grind.
Yet within the fury lies something surprisingly tender: loyalty to his family, reverence for nature, and a quiet refusal to back down from emotional vulnerability. When he discusses failure, it's never performative. When he speaks of purpose, it’s with aching sincerity.
For fans of David Goggins or Jocko Willink, Hanes adds a uniquely grounded voice—less corporate polish, more dirt under the fingernails. Undeniable doesn’t promise a roadmap to the top. It promises that the climb itself IS the reward—if you have the stomach for it.
April 27, 2025
🖤💚 Undeniable ARC Review 💚🖤
Thank you so much to Cameron Hanes and St Martin’s Press for the opportunity to read and review this book!
Undeniable is a motivational self help guide to setting yourself up for success. Cameron has struggled with unhealthy addictions in the past and has turned his life around - and this book outlines his personal journey while looking forward. This book discusses goal setting, sticking with it, and how to achieve impactful change in your life - while also including other people Cameron finds inspiring and their life experiences
This book was a fun motivational read. The discussion around human nature, resilience, strength and drive was an interesting perspective. Though this book centers around fitness and bow hunting, these motivational lessons can apply to any aspect of life. Cameron seems to do everything to the extreme, which isn’t necessarily realistic or healthy for most people - like most people will never run an ultra marathon, but one can use his motivational strategies to improve their health in small ways
Overall this was a four star read. I did enjoy this book and the motivational message in general. However I did struggle with the “grind every day” mentality as this can lead to unrealistic expectations, injuries and unhealthy mindsets, but overall this book has a message of “work hard, be successful“. This book did discuss potential triggers, like addiction, abuse and grief, so please check if you’re sensitive.
If you’re a fan of motivational nonfiction with lots of inspirational stories, goal setting strategies and tips for success, then absolutely pick this one up!
Thank you so much to Cameron Hanes and St Martin’s Press for the opportunity to read and review this book!
Undeniable is a motivational self help guide to setting yourself up for success. Cameron has struggled with unhealthy addictions in the past and has turned his life around - and this book outlines his personal journey while looking forward. This book discusses goal setting, sticking with it, and how to achieve impactful change in your life - while also including other people Cameron finds inspiring and their life experiences
This book was a fun motivational read. The discussion around human nature, resilience, strength and drive was an interesting perspective. Though this book centers around fitness and bow hunting, these motivational lessons can apply to any aspect of life. Cameron seems to do everything to the extreme, which isn’t necessarily realistic or healthy for most people - like most people will never run an ultra marathon, but one can use his motivational strategies to improve their health in small ways
Overall this was a four star read. I did enjoy this book and the motivational message in general. However I did struggle with the “grind every day” mentality as this can lead to unrealistic expectations, injuries and unhealthy mindsets, but overall this book has a message of “work hard, be successful“. This book did discuss potential triggers, like addiction, abuse and grief, so please check if you’re sensitive.
If you’re a fan of motivational nonfiction with lots of inspirational stories, goal setting strategies and tips for success, then absolutely pick this one up!
May 1, 2025
⭐⭐⭐⭐⭐
On the surface, it may look like some people stumbled into success. When you look deeper, it is clear that these “outliers” have many traits in common that led to their success. In UNDENIABLE, Cameron Hanes breaks down the qualities it takes to win and illustrates examples with stories from legends in their fields, from world record holders to MMA Fighters to Super Bowl champions to Olympians to neuroscientists.
In 2018, Cameron Hanes hosted his first Lift, Run, Shoot with David Goggins. Since then, he has continued Lift, Run, Shoot with the popular YouTube series, hosting Dr. Andrew Huberman, Aaron Rodgers, Tulsi Gabbard, Paul Skenes, Chris Williamson and many more. After suffering together, Hanes takes his guests on his podcast and gives them an opportunity to share their path to greatness and life lessons. Undeniable is a collection of some of the best lessons from these outliers and his experiences pursuing dangerous game deep in the wilderness.
What is the difference between being good and undeniably great? How does one stay motivated and find passion? What does one do when they reach the top? Cameron Hanes answers these questions in his newest book Undeniable: How to Reach the Top and Stay There. I highly recommend getting a copy when it hits shelves on May 6th.
Thank you to St. Martins Press for letting me read this book early!
On the surface, it may look like some people stumbled into success. When you look deeper, it is clear that these “outliers” have many traits in common that led to their success. In UNDENIABLE, Cameron Hanes breaks down the qualities it takes to win and illustrates examples with stories from legends in their fields, from world record holders to MMA Fighters to Super Bowl champions to Olympians to neuroscientists.
In 2018, Cameron Hanes hosted his first Lift, Run, Shoot with David Goggins. Since then, he has continued Lift, Run, Shoot with the popular YouTube series, hosting Dr. Andrew Huberman, Aaron Rodgers, Tulsi Gabbard, Paul Skenes, Chris Williamson and many more. After suffering together, Hanes takes his guests on his podcast and gives them an opportunity to share their path to greatness and life lessons. Undeniable is a collection of some of the best lessons from these outliers and his experiences pursuing dangerous game deep in the wilderness.
What is the difference between being good and undeniably great? How does one stay motivated and find passion? What does one do when they reach the top? Cameron Hanes answers these questions in his newest book Undeniable: How to Reach the Top and Stay There. I highly recommend getting a copy when it hits shelves on May 6th.
Thank you to St. Martins Press for letting me read this book early!
April 28, 2025
Rating: 5 ⭐️
Pub Date: May 6, 2025
How I Read It: 🎧
Synopsis
This book spotlights what to do when you’ve reached the pinnacle. You’ve fought hard and reached your goals, so how do you stay on top? In Undeniable, Cam Hanes reveals the lessons he has learned from truly exceptional people. He examines their unique traits and abilities to help you on your own journey toward greatness.
My Thoughts
My two takeaways from this book: You don’t get better unless you’re uncomfortable, and when things get tough, keep going. I love reading motivational books and books on entrepreneurship. They really help keep me going with my business, and as I’m reading them, they always spark some sort of idea to help better and grow my business. This book is no exception to that. The wheels in my head were turning with all of the stories of these amazing individuals. It helped me to see that I am truly on the right path to where I want to be. Cam narrates the book, which I loved! From his stories of his struggles, bow hunts, and ultra-marathons, to the stories of people that came from nothing to have something, they help you see a light at the end of the tunnel with your own doubts and struggles. If you’re looking for the motivation to start a business venture or just to turn an idea into something great, read this book. It will help you achieve success in what you may think is the unachievable.
Ratings
Pace: 5 ⭐️
Enjoyability: 5 ⭐️
Thank you Macmillan Audio and Netgalley for an advanced copy of this book!
Pub Date: May 6, 2025
How I Read It: 🎧
Synopsis
This book spotlights what to do when you’ve reached the pinnacle. You’ve fought hard and reached your goals, so how do you stay on top? In Undeniable, Cam Hanes reveals the lessons he has learned from truly exceptional people. He examines their unique traits and abilities to help you on your own journey toward greatness.
My Thoughts
My two takeaways from this book: You don’t get better unless you’re uncomfortable, and when things get tough, keep going. I love reading motivational books and books on entrepreneurship. They really help keep me going with my business, and as I’m reading them, they always spark some sort of idea to help better and grow my business. This book is no exception to that. The wheels in my head were turning with all of the stories of these amazing individuals. It helped me to see that I am truly on the right path to where I want to be. Cam narrates the book, which I loved! From his stories of his struggles, bow hunts, and ultra-marathons, to the stories of people that came from nothing to have something, they help you see a light at the end of the tunnel with your own doubts and struggles. If you’re looking for the motivation to start a business venture or just to turn an idea into something great, read this book. It will help you achieve success in what you may think is the unachievable.
Ratings
Pace: 5 ⭐️
Enjoyability: 5 ⭐️
Thank you Macmillan Audio and Netgalley for an advanced copy of this book!
October 9, 2025
52%
Cameron Haynes didn’t need to write this book. He admits early on that he hates interviews because he ends up saying the same thing every time—work hard, stay disciplined, outwork everyone. That’s the entire message of Undeniable, and it’s the same thing he’s said before, just rephrased and padded out.
The only semi-new material here is a bit about his relationship with his kids and a few nods to Andrew Huberman. Otherwise, it’s déjà vu. This could’ve been a blog post. Or a podcast. It didn’t need to be a full-length book.
There’s an unintentional irony, too—he quotes his late friend Roy, who used to say people complain too much. But Cameron still spends time complaining about his haters. To his credit, he’s toned it down compared to his past work—less ranting, fewer full chapters dedicated to “haters gonna hate.” But it’s still there, lingering in the background.
In the end, Undeniable doesn’t offer much new information, insight, or inspiration. If you’ve read his earlier books, you’ve already read this one. It’s a retread that would’ve worked better as a long-form post or short reflection piece. Not worth the time, not worth the print.
Cameron Haynes didn’t need to write this book. He admits early on that he hates interviews because he ends up saying the same thing every time—work hard, stay disciplined, outwork everyone. That’s the entire message of Undeniable, and it’s the same thing he’s said before, just rephrased and padded out.
The only semi-new material here is a bit about his relationship with his kids and a few nods to Andrew Huberman. Otherwise, it’s déjà vu. This could’ve been a blog post. Or a podcast. It didn’t need to be a full-length book.
There’s an unintentional irony, too—he quotes his late friend Roy, who used to say people complain too much. But Cameron still spends time complaining about his haters. To his credit, he’s toned it down compared to his past work—less ranting, fewer full chapters dedicated to “haters gonna hate.” But it’s still there, lingering in the background.
In the end, Undeniable doesn’t offer much new information, insight, or inspiration. If you’ve read his earlier books, you’ve already read this one. It’s a retread that would’ve worked better as a long-form post or short reflection piece. Not worth the time, not worth the print.
This entire review has been hidden because of spoilers.
May 21, 2025
The exploits of Cameron Hanes and his entire family are inspirational. I’ve been following them on social media for years now. I enjoyed Cam’s first book. But this one just wasn’t that great. The book is an odd mixture of humble rhetoric and boastful anecdotes.
It’s not a deal-breaker, but the f-bombs were usually unnecessary and come across as juvenile.
Ultimately my low opinion of this book is probably just due to me not being undeniable, and I don’t necessarily think that getting really good at one activity in life equates to virtue. Unfortunately many of these undeniable individuals have spent their lives denying God’s authority over them and will find out one day that their hard work was in fact worthless. There is incredible value in an ordinary life well-lived. Contentment with your calling, and a willingness to live and serve without being seen to have reached “the top”. Having said that, the emphasis on hard work over talent and the grit and toughness required to excel in almost every area of life are good lessons which I will try hard to implement in my own life
It’s not a deal-breaker, but the f-bombs were usually unnecessary and come across as juvenile.
Ultimately my low opinion of this book is probably just due to me not being undeniable, and I don’t necessarily think that getting really good at one activity in life equates to virtue. Unfortunately many of these undeniable individuals have spent their lives denying God’s authority over them and will find out one day that their hard work was in fact worthless. There is incredible value in an ordinary life well-lived. Contentment with your calling, and a willingness to live and serve without being seen to have reached “the top”. Having said that, the emphasis on hard work over talent and the grit and toughness required to excel in almost every area of life are good lessons which I will try hard to implement in my own life
July 22, 2025
I don't want to be too hard on the author as if he has helped people that is great, I just found this book wasn't for me.
First, he talks about performing without motivation. This didn't really make sense to me as everything has motivation. Whether it is making money or getting stronger or living correctly etc. Even the idea of 'performing' the word itself implies an audience and a comparison.
Secondly, he said he doesn't think about the future at all, he just thinks about the next 24 hours. This is not true given he's written a book, is a father and owns a company. But even if it were true it doesn't make sense. The book is about 'reaching the top' if you don't care about 24 hours ahead you'll never reach the top. I like the idea of daily chop wood, carry water which is very interesting but you can still think ahead.
Finally, he said I only have three things on my todo list 'run, lift, shoot'. Maybe this is true but I have more wants and desires and knew at this point this book was not for me.
First, he talks about performing without motivation. This didn't really make sense to me as everything has motivation. Whether it is making money or getting stronger or living correctly etc. Even the idea of 'performing' the word itself implies an audience and a comparison.
Secondly, he said he doesn't think about the future at all, he just thinks about the next 24 hours. This is not true given he's written a book, is a father and owns a company. But even if it were true it doesn't make sense. The book is about 'reaching the top' if you don't care about 24 hours ahead you'll never reach the top. I like the idea of daily chop wood, carry water which is very interesting but you can still think ahead.
Finally, he said I only have three things on my todo list 'run, lift, shoot'. Maybe this is true but I have more wants and desires and knew at this point this book was not for me.
Displaying 1 - 30 of 122 reviews