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Powered by Honda: Developing Excellence in the Global Enterprise

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The revolutionary thinking behind Honda of America's record success and how to apply it to any company.

Honda of America is setting the new benchmark for organizational development, product innovation, and customer focus. In Powered by Honda managers--for the first time--get the full story behind Honda America's meteoric rise from a struggling Japanese transplant to an American automotive giant. The authors detail the evolution of Honda's unique supply-based excellence program which entails developing and nurturing suppliers to greatness rather than merely leveraging existing ones. These Honda insiders extract valuable lessons and provide practical guidelines for applying the techniques to virtually any type of organization.

* Co-authored by Honda of America executive team insiders responsible for implementing Honda's culture-based purchasing and product excellence program.

DAVE NELSON (Marysville, Ohio) is Senior Vice President of Purchasing and Corporate Affairs for Honda of America and the President of the National Association of Purchasing Management. RICK MAYO (Marysville, Ohio) is a veteran Honda of America associate who helped design and implement Honda's award-winning BP/BQ program. PATRICIA MOODY (Manchester-by-the-Sea, Massachusetts) is a manufacturing management consultant and editor of Target Magazine, the journal of the AME.

280 pages, Hardcover

First published March 20, 1998

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Dave Nelson

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30 reviews
August 11, 2025
UPSIDE

The authors present Honda’s practical, commonsense approaches, packaged as named, philosophic tools (the 3 A’s, BP, the Seven Wastes), that guide companies to maintain focus on those actions that will optimize efficiency, output, and quality that result in a competitive advantage. The philosophies are mainly geared toward manufacturing but many aspects could be adapted to non-manufacturing business environments.

Chapter 7, “BP, the Tool for Building the New Partnership” is my favorite chapter as it is the most comprehensive chapter with regard to summarizing Honda philosophies.

Chapter 8, “BP, 13 Weeks to Success” is essential for any company wishing to employ a BP project.

DOWNSIDE

The content could be streamlined and better organized. Oftentimes, the authors repeat the same content throughout multiple chapters. This makes for a frustrating and disjointed read. Stating information only once in a more strategic and thoughtful manner would make this book a more enjoyable read and more effective resource.

Some content seemed superfluous which made the reading drag.

Some of the information in this book is now outdated.
Displaying 1 of 1 review