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Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success
NATIONAL BESTSELLER!
Unlock the secrets to building a values-driven Unicorn Team and revolutionize your leadership approach! A Fortune 500 consultant shares practical insights and actionable strategies essential for entrepreneurs, executives, and aspiring leaders.
Exclusive to the audiobook, you gain access to Bonus Content with guided Calls to Action that empower you to implement these strategies step-by-step, directly into your leadership journey.
You are a Unicorn. You are inspiring, innovative, and powerful—and your idea has the potential to be the next big thing. But whether it's a product, a service, or a brilliant upgrade that your company could make, you need the right team to make it happen.
Renowned brand strategist and entrepreneur Jen Kem will show you how to identify your Unicorn Leadership Type so that you can build and lead the most collaborative, harmonious, and motivated team of Unicorns to achieve extraordinary results. This values-driven approach to vision, strategy, and mobilization will revolutionize your company culture, enhance employee satisfaction, and drive organizational growth.
This indispensable guide
The Unicorn Innovation Pick the best idea to pursue, rally the right people, and make it rapidly happen The 9 types of Discover your leadership style and who your team needs to complement each otherHow to achieve Unicorn Reach the flow-state where your team works together fluidly, confidently, and successfully
Human beings make the difference between an idea that goes nowhere and an idea that changes the world. Are you ready to turn your great idea into concrete reality?
This audio product contains a PDF with supporting material, and the PDF is available to download.
2025 Jen Kem (P)2025 Hay House Business
Unlock the secrets to building a values-driven Unicorn Team and revolutionize your leadership approach! A Fortune 500 consultant shares practical insights and actionable strategies essential for entrepreneurs, executives, and aspiring leaders.
Exclusive to the audiobook, you gain access to Bonus Content with guided Calls to Action that empower you to implement these strategies step-by-step, directly into your leadership journey.
You are a Unicorn. You are inspiring, innovative, and powerful—and your idea has the potential to be the next big thing. But whether it's a product, a service, or a brilliant upgrade that your company could make, you need the right team to make it happen.
Renowned brand strategist and entrepreneur Jen Kem will show you how to identify your Unicorn Leadership Type so that you can build and lead the most collaborative, harmonious, and motivated team of Unicorns to achieve extraordinary results. This values-driven approach to vision, strategy, and mobilization will revolutionize your company culture, enhance employee satisfaction, and drive organizational growth.
This indispensable guide
The Unicorn Innovation Pick the best idea to pursue, rally the right people, and make it rapidly happen The 9 types of Discover your leadership style and who your team needs to complement each otherHow to achieve Unicorn Reach the flow-state where your team works together fluidly, confidently, and successfully
Human beings make the difference between an idea that goes nowhere and an idea that changes the world. Are you ready to turn your great idea into concrete reality?
This audio product contains a PDF with supporting material, and the PDF is available to download.
2025 Jen Kem (P)2025 Hay House Business
Audible Audio
Published February 4, 2025
40 people are currently reading
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February 23, 2025
The go-to book for entrepreneurs who are ready to leave old paradigms of "I do it all myself" behind and look for strategies to build successful Unicorn Teams to bring their visions into life.
February 7, 2025
Jen Kem’s Unicorn Team is a game-changer for leaders looking to build powerhouse teams.
With her Unicorn Innovation Model™ and Unicorn Leadership Type Assessment, she provides a clear roadmap for turning big ideas into reality.
A must-read for entrepreneurs and anyone in corporate!
With her Unicorn Innovation Model™ and Unicorn Leadership Type Assessment, she provides a clear roadmap for turning big ideas into reality.
A must-read for entrepreneurs and anyone in corporate!
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September 9, 2025Building a winning team is not just about hiring talented people – it’s about creating an environment where strengths align, roles are clear, and collaboration drives real progress. In "Unicorn Team: Nine Leadership Types to Launch Ideas with Speed & Success" by Jen Kem, the author makes a compelling case that even the best ideas will fail if they lack the right team to execute them. Ideas are only the starting point. What determines success is whether you can assemble a group of people who not only excel individually but complement each other’s strengths, creating a synergy that brings bold visions to life.
One of the most critical lessons from the book is that before you start building this so-called Unicorn Team, you need to determine whether your big idea is even worth pursuing. Many businesses chase ideas that sound exciting but lack real viability. According to Kem, most failures don’t happen because the ideas are bad; they happen because the ideas weren’t evaluated properly. This is where the Unicorn Innovation Model comes in, providing a structured process for vetting ideas through three stages: Visionize, Strategize, and Mobilize. Visionize is about defining the problem clearly. If your idea doesn’t solve a meaningful issue, it won’t last. Strategize ensures the idea has a viable market and practical implementation. Mobilize focuses on execution – can the idea deliver measurable results within a reasonable timeframe, like 100 days? If not, it’s likely to drain resources instead of generating growth. These three steps act as filters, ensuring that only strong ideas move forward.
Each stage of the Unicorn Innovation Model requires a different type of leader, and that’s where the concept of the Unicorn Team becomes essential. A Visionizer shines during the first stage, coming up with bold ideas and imagining possibilities others overlook. Visionizers ask big questions like 'What if?' and are often behind major disruptions, like the founders of Airbnb or DoorDash. They thrive on big-picture thinking and rapid decisions but struggle with follow-through. They need others to help turn their ideas into reality because without structure, their visions remain unfinished dreams.
Enter the Strategizers – the second type of Unicorn leader. They take those ambitious ideas and turn them into actionable plans. Strategizers connect the dots, ensuring that every step aligns with business goals and market realities. While Visionizers thrive on imagination, Strategizers excel in building systems and processes that make ideas executable. They’re the architects of success, often operating behind the scenes but playing a critical role in scaling businesses. However, they face challenges of their own, especially when Visionizers keep shifting priorities or when teams resist following structured plans.
Finally, we have the Mobilizers, the leaders who specialize in execution. They are the doers who make things happen. Without them, strategies remain on paper and visions never leave the whiteboard. Mobilizers are relentless in ensuring projects stay on track, systems run smoothly, and deadlines are met. They anticipate problems, streamline processes, and turn plans into measurable outcomes. Yet they can sometimes struggle with ambiguity and change, especially in environments where strategies pivot frequently. For Mobilizers, learning flexibility is key to thriving in dynamic teams.
While these three core roles are essential, most leaders aren’t purely one type. In fact, Jen Kem introduces nine hybrid leadership types that combine traits of Visionizers, Strategizers, and Mobilizers in different ways. These include leaders like The Legend, who pairs visionary thinking with strategic execution to transform industries, and The Mastermind, who blends creativity with meticulous planning, like Taylor Swift, who turned her music career into a global empire. There are also leaders like The Innovator, who turns vision into reality through hands-on effort, and The Creator, who scales personal craft into business success. Other archetypes include The Chief, The Guide, The Guru, The Sage, and The Specialist, each bringing a unique mix of abilities to the table.
Understanding these types is not about labeling people but about creating a balanced team. Too many Visionizers without enough Strategizers and Mobilizers can result in chaos – big ideas with no structure or execution. Too many Mobilizers without vision leads to stagnation. The magic happens when the right blend exists, allowing ideas to move fluidly from concept to strategy to execution. A well-composed Unicorn Team can adapt to challenges, scale efficiently, and sustain momentum even when conditions change.
Of course, building a Unicorn Team isn’t just about putting the right people together – it’s about aligning them and managing conflict effectively. Conflict is inevitable when strong personalities and different working styles collide. Visionizers want speed and bold moves, Strategizers want plans and analysis, and Mobilizers want order and clarity. If not managed well, these differences lead to bottlenecks and frustration. But when handled properly, this tension becomes a source of innovation. Kem suggests using the Visionize > Strategize > Mobilize framework during disagreements to ensure that decisions are made logically and efficiently rather than emotionally. Everyone needs to understand that their role matters and that trade-offs are part of the process. When conflict is embraced as a tool for better decision-making, teams move faster and perform at higher levels.
Another key insight from the book is about retention. Talented people have options. If you don’t create an environment where they feel valued, they’ll leave – and the cost of replacing them is enormous. Keeping top performers requires more than good salaries; it demands recognition, growth opportunities, and a culture where their contributions are seen and appreciated. Leaders must also be prepared for transitions. Sometimes a team member is ready to evolve into a new leadership type, moving from Mobilizer to Strategizer, or from Strategizer to Visionizer. Supporting this evolution keeps talent engaged and reduces turnover.
The book also addresses a common trap: confusing activity with progress. Teams often stay busy but fail to produce meaningful outcomes because they’re solving the wrong problems or clinging to ineffective strategies. The solution? Regularly reassessing whether your current path still makes sense and adjusting quickly when it doesn’t. Ownership plays a big role here. When mistakes happen, strong leaders own them and refocus the team on solutions rather than blame. This mindset fosters trust, agility, and long-term success.
Jen Kem’s framework is built around three foundational leadership archetypes: The Three Core Pillars as follows:
1. Visionizers – Big-idea dreamers motivated by possibilities.
2. Strategizers – Results-focused thinkers who plan and execute.
3. Mobilizers – Doers who thrive on achieving goals and completing tasks.
These foundational pillars combine across three dimensions to form nine distinct leadership configurations.
1. VV Visionizing Visionizer Pure idea generator, loves creative vision.
2. VS Visionizing Strategizer Driven by ideas and the strategy to implement them.
3. VM Visionizing Mobilizer Inspired by ideas and energized by doing the work.
4. SV Strategizing Visionizer Strategic thinker with a clear sense of vision.
5. SS Strategizing Strategizer Master planner; excels at making things happen effectively.
6. SM Strategizing Mobilizer Thinks strategically and loves seeing tasks through.
7. MV Mobilizing Visionizer Leads by demonstration - dreams and executes (e.g. Martha Stewart).
8. MS Mobilizing Strategizer Does first, thinks next: action-oriented with planning skills.
9. MM Mobilizing Mobilizer Reliable task-master - excels in consistent daily execution.
Visionizers bring the ideas.
Strategizers bring the planning power.
Mobilizers bring the execution energy.
Combined, they form nine unique leadership configurations (VV, VS, VM, SV, SS, SM, MV, MS, MM).
Jen Kem identifies herself as a SV (Strategizing Visionizer) - a leader who sees a bold vision and crafts strategy to bring it to life.
In the end, "Unicorn Team: Nine Leadership Types to Launch Ideas with Speed & Success" makes a simple but powerful argument: big ideas are nothing without the right people to execute them. A true Unicorn Team balances vision, strategy, and execution, leveraging diverse strengths to create something greater than any individual could achieve alone. When you align these roles, manage conflict constructively, and keep your top talent engaged, you unlock the power to turn bold ideas into lasting impact. The future belongs to those who understand that success is not a solo act – it’s a team performance, and the best teams are built with intention.
One of the most critical lessons from the book is that before you start building this so-called Unicorn Team, you need to determine whether your big idea is even worth pursuing. Many businesses chase ideas that sound exciting but lack real viability. According to Kem, most failures don’t happen because the ideas are bad; they happen because the ideas weren’t evaluated properly. This is where the Unicorn Innovation Model comes in, providing a structured process for vetting ideas through three stages: Visionize, Strategize, and Mobilize. Visionize is about defining the problem clearly. If your idea doesn’t solve a meaningful issue, it won’t last. Strategize ensures the idea has a viable market and practical implementation. Mobilize focuses on execution – can the idea deliver measurable results within a reasonable timeframe, like 100 days? If not, it’s likely to drain resources instead of generating growth. These three steps act as filters, ensuring that only strong ideas move forward.
Each stage of the Unicorn Innovation Model requires a different type of leader, and that’s where the concept of the Unicorn Team becomes essential. A Visionizer shines during the first stage, coming up with bold ideas and imagining possibilities others overlook. Visionizers ask big questions like 'What if?' and are often behind major disruptions, like the founders of Airbnb or DoorDash. They thrive on big-picture thinking and rapid decisions but struggle with follow-through. They need others to help turn their ideas into reality because without structure, their visions remain unfinished dreams.
Enter the Strategizers – the second type of Unicorn leader. They take those ambitious ideas and turn them into actionable plans. Strategizers connect the dots, ensuring that every step aligns with business goals and market realities. While Visionizers thrive on imagination, Strategizers excel in building systems and processes that make ideas executable. They’re the architects of success, often operating behind the scenes but playing a critical role in scaling businesses. However, they face challenges of their own, especially when Visionizers keep shifting priorities or when teams resist following structured plans.
Finally, we have the Mobilizers, the leaders who specialize in execution. They are the doers who make things happen. Without them, strategies remain on paper and visions never leave the whiteboard. Mobilizers are relentless in ensuring projects stay on track, systems run smoothly, and deadlines are met. They anticipate problems, streamline processes, and turn plans into measurable outcomes. Yet they can sometimes struggle with ambiguity and change, especially in environments where strategies pivot frequently. For Mobilizers, learning flexibility is key to thriving in dynamic teams.
While these three core roles are essential, most leaders aren’t purely one type. In fact, Jen Kem introduces nine hybrid leadership types that combine traits of Visionizers, Strategizers, and Mobilizers in different ways. These include leaders like The Legend, who pairs visionary thinking with strategic execution to transform industries, and The Mastermind, who blends creativity with meticulous planning, like Taylor Swift, who turned her music career into a global empire. There are also leaders like The Innovator, who turns vision into reality through hands-on effort, and The Creator, who scales personal craft into business success. Other archetypes include The Chief, The Guide, The Guru, The Sage, and The Specialist, each bringing a unique mix of abilities to the table.
Understanding these types is not about labeling people but about creating a balanced team. Too many Visionizers without enough Strategizers and Mobilizers can result in chaos – big ideas with no structure or execution. Too many Mobilizers without vision leads to stagnation. The magic happens when the right blend exists, allowing ideas to move fluidly from concept to strategy to execution. A well-composed Unicorn Team can adapt to challenges, scale efficiently, and sustain momentum even when conditions change.
Of course, building a Unicorn Team isn’t just about putting the right people together – it’s about aligning them and managing conflict effectively. Conflict is inevitable when strong personalities and different working styles collide. Visionizers want speed and bold moves, Strategizers want plans and analysis, and Mobilizers want order and clarity. If not managed well, these differences lead to bottlenecks and frustration. But when handled properly, this tension becomes a source of innovation. Kem suggests using the Visionize > Strategize > Mobilize framework during disagreements to ensure that decisions are made logically and efficiently rather than emotionally. Everyone needs to understand that their role matters and that trade-offs are part of the process. When conflict is embraced as a tool for better decision-making, teams move faster and perform at higher levels.
Another key insight from the book is about retention. Talented people have options. If you don’t create an environment where they feel valued, they’ll leave – and the cost of replacing them is enormous. Keeping top performers requires more than good salaries; it demands recognition, growth opportunities, and a culture where their contributions are seen and appreciated. Leaders must also be prepared for transitions. Sometimes a team member is ready to evolve into a new leadership type, moving from Mobilizer to Strategizer, or from Strategizer to Visionizer. Supporting this evolution keeps talent engaged and reduces turnover.
The book also addresses a common trap: confusing activity with progress. Teams often stay busy but fail to produce meaningful outcomes because they’re solving the wrong problems or clinging to ineffective strategies. The solution? Regularly reassessing whether your current path still makes sense and adjusting quickly when it doesn’t. Ownership plays a big role here. When mistakes happen, strong leaders own them and refocus the team on solutions rather than blame. This mindset fosters trust, agility, and long-term success.
Jen Kem’s framework is built around three foundational leadership archetypes: The Three Core Pillars as follows:
1. Visionizers – Big-idea dreamers motivated by possibilities.
2. Strategizers – Results-focused thinkers who plan and execute.
3. Mobilizers – Doers who thrive on achieving goals and completing tasks.
These foundational pillars combine across three dimensions to form nine distinct leadership configurations.
1. VV Visionizing Visionizer Pure idea generator, loves creative vision.
2. VS Visionizing Strategizer Driven by ideas and the strategy to implement them.
3. VM Visionizing Mobilizer Inspired by ideas and energized by doing the work.
4. SV Strategizing Visionizer Strategic thinker with a clear sense of vision.
5. SS Strategizing Strategizer Master planner; excels at making things happen effectively.
6. SM Strategizing Mobilizer Thinks strategically and loves seeing tasks through.
7. MV Mobilizing Visionizer Leads by demonstration - dreams and executes (e.g. Martha Stewart).
8. MS Mobilizing Strategizer Does first, thinks next: action-oriented with planning skills.
9. MM Mobilizing Mobilizer Reliable task-master - excels in consistent daily execution.
Visionizers bring the ideas.
Strategizers bring the planning power.
Mobilizers bring the execution energy.
Combined, they form nine unique leadership configurations (VV, VS, VM, SV, SS, SM, MV, MS, MM).
Jen Kem identifies herself as a SV (Strategizing Visionizer) - a leader who sees a bold vision and crafts strategy to bring it to life.
In the end, "Unicorn Team: Nine Leadership Types to Launch Ideas with Speed & Success" makes a simple but powerful argument: big ideas are nothing without the right people to execute them. A true Unicorn Team balances vision, strategy, and execution, leveraging diverse strengths to create something greater than any individual could achieve alone. When you align these roles, manage conflict constructively, and keep your top talent engaged, you unlock the power to turn bold ideas into lasting impact. The future belongs to those who understand that success is not a solo act – it’s a team performance, and the best teams are built with intention.
February 23, 2025
A Leadership Bestseller in the Making—Destined for Syllabuses and Boardrooms Alike
As a leadership development coach and consultant with a background in psychology and organization development, I’ve read my fair share of books on leadership, team dynamics, and human behavior. Unicorn Team by Jen Kem stands out—not just because of its fresh, insightful take on leadership but because it actually works!
When I took the Unicorn Leadership Type Assessment (ULTA), I expected to be a Strategizing Mobilizer—it seemed like the obvious fit given my background and experience. But to my surprise, I was a Strategizing Visionizer. Initially, I questioned it. Even though I’ve built two businesses and have ideas for several more, I never considered myself a "Visionizer." But as I read through my ULTA report and dove into Unicorn Team, it all clicked.
This book didn’t just tell me my leadership type—it helped me understand it. It provided clarity on how I naturally lead, where I thrive, and, most importantly, what kinds of people I need around me to bring big ideas to life. Looking back, I now realize why I’ve turned down several dream jobs and stepped off the corporate ladder—because I’m a Visionizer. I see the bigger picture of where I fit and how I can build my own Unicorn Team more effectively and intentionally.
And here’s the thing—this book isn’t just for entrepreneurs. I’ve already sent dozens of copies to my network because, quite frankly, leaders can’t afford not to read this book. I’ll also be integrating its concepts into my work with clients because Unicorn Team doesn’t just help leaders—it transforms the way they think about leadership itself.
Jen Kem’s framework doesn’t just explain leadership—it gives you a blueprint to take action. Through the Unicorn Innovation Model, she walks you through how to harness your strengths, recognize gaps in your team, and lead with more clarity and confidence.
If you’re serious about building a high-performing team—or even just figuring out what kind of leader you really are—this book belongs on your shelf. Better yet, in your hands—highlighted, dog-eared, and filled with notes in the margins. It’s that good.
🔹 Take the ULTA assessment.
🔹 Read the book.
🔹 Discover what kind of Unicorn Leader you are—and use it to create magic. I know I am!
As a leadership development coach and consultant with a background in psychology and organization development, I’ve read my fair share of books on leadership, team dynamics, and human behavior. Unicorn Team by Jen Kem stands out—not just because of its fresh, insightful take on leadership but because it actually works!
When I took the Unicorn Leadership Type Assessment (ULTA), I expected to be a Strategizing Mobilizer—it seemed like the obvious fit given my background and experience. But to my surprise, I was a Strategizing Visionizer. Initially, I questioned it. Even though I’ve built two businesses and have ideas for several more, I never considered myself a "Visionizer." But as I read through my ULTA report and dove into Unicorn Team, it all clicked.
This book didn’t just tell me my leadership type—it helped me understand it. It provided clarity on how I naturally lead, where I thrive, and, most importantly, what kinds of people I need around me to bring big ideas to life. Looking back, I now realize why I’ve turned down several dream jobs and stepped off the corporate ladder—because I’m a Visionizer. I see the bigger picture of where I fit and how I can build my own Unicorn Team more effectively and intentionally.
And here’s the thing—this book isn’t just for entrepreneurs. I’ve already sent dozens of copies to my network because, quite frankly, leaders can’t afford not to read this book. I’ll also be integrating its concepts into my work with clients because Unicorn Team doesn’t just help leaders—it transforms the way they think about leadership itself.
Jen Kem’s framework doesn’t just explain leadership—it gives you a blueprint to take action. Through the Unicorn Innovation Model, she walks you through how to harness your strengths, recognize gaps in your team, and lead with more clarity and confidence.
If you’re serious about building a high-performing team—or even just figuring out what kind of leader you really are—this book belongs on your shelf. Better yet, in your hands—highlighted, dog-eared, and filled with notes in the margins. It’s that good.
🔹 Take the ULTA assessment.
🔹 Read the book.
🔹 Discover what kind of Unicorn Leader you are—and use it to create magic. I know I am!
February 26, 2025
A Unique Game-Changer for Turning Big Ideas into Reality—With or Without a Team
If you’ve got a big idea but aren’t sure how to get it off the ground, Unicorn Team by Jen Kem is exactly what you need. Jen breaks down what it really takes to launch big ideas successfully—and spoiler: it’s not just about hustle. It’s about having the right people with the right strengths by your side. What’s refreshing, though, is that she also speaks to those of us who don’t have a team yet. This book shows you how to understand your own leadership style first, so you can attract or build the dream team you need when the time comes.
Jen introduces nine leadership types that every winning team needs, and honestly, it was eye-opening. You start to see why some projects stall or fail—because one or two leadership types were missing. But instead of making you feel like you need to rush out and hire a massive team, Jen helps you see how to leverage your own strengths while identifying the gaps you’ll eventually need to fill. It’s practical, empowering, and—best of all—actionable.
Her approach isn’t just theory. The real-world examples and case studies she shares make everything click. You get this “Aha!” moment when you realize that big ideas don’t fail because they’re too ambitious; they fail because the right team isn’t in place. Jen gives you the playbook to fix that.
I have personally worked with Jen and she is a real, straightforward person with a giant brain and an even bigger heart. And that really comes out in the book, her writing is so approachable. It feels like getting advice from a mentor who genuinely wants to see you win (which she truly does). She combines strategy with straight talk, giving you permission to think big—but also showing you the step-by-step of how to make it happen.
Whether you’re a solopreneur with a vision, a founder building your first team, or someone leading projects in a bigger organization, Unicorn Team gives you the blueprint for turning ideas into reality—fast and successfully. It’s inspiring, practical, and a total game-changer. There is nothing else like this out there!
If you’ve got a big idea but aren’t sure how to get it off the ground, Unicorn Team by Jen Kem is exactly what you need. Jen breaks down what it really takes to launch big ideas successfully—and spoiler: it’s not just about hustle. It’s about having the right people with the right strengths by your side. What’s refreshing, though, is that she also speaks to those of us who don’t have a team yet. This book shows you how to understand your own leadership style first, so you can attract or build the dream team you need when the time comes.
Jen introduces nine leadership types that every winning team needs, and honestly, it was eye-opening. You start to see why some projects stall or fail—because one or two leadership types were missing. But instead of making you feel like you need to rush out and hire a massive team, Jen helps you see how to leverage your own strengths while identifying the gaps you’ll eventually need to fill. It’s practical, empowering, and—best of all—actionable.
Her approach isn’t just theory. The real-world examples and case studies she shares make everything click. You get this “Aha!” moment when you realize that big ideas don’t fail because they’re too ambitious; they fail because the right team isn’t in place. Jen gives you the playbook to fix that.
I have personally worked with Jen and she is a real, straightforward person with a giant brain and an even bigger heart. And that really comes out in the book, her writing is so approachable. It feels like getting advice from a mentor who genuinely wants to see you win (which she truly does). She combines strategy with straight talk, giving you permission to think big—but also showing you the step-by-step of how to make it happen.
Whether you’re a solopreneur with a vision, a founder building your first team, or someone leading projects in a bigger organization, Unicorn Team gives you the blueprint for turning ideas into reality—fast and successfully. It’s inspiring, practical, and a total game-changer. There is nothing else like this out there!
February 20, 2025
If you’ve ever wondered how to build a team that not only supports your business vision but actively elevates it, Unicorn Team by Jen Kem delivers the blueprint. Jen Kem, known for her expertise in brand strategy and leadership, takes readers on a practical yet inspiring journey to build what she calls a “Unicorn Team”—a group of exceptional individuals who are aligned, empowered, and committed to both personal growth and business success.
Kem’s writing is refreshingly direct. She doesn’t sugarcoat the challenges of leadership but offers actionable solutions that are grounded in her real-world experience as a CEO and mentor. Throughout the book, she emphasizes that great teams don’t happen by accident; they’re intentionally cultivated through clear communication, strong values, and authentic leadership.
One of the standout aspects of Unicorn Team is its balance between mindset and strategy. Kem dives into the inner work leaders must do to attract and retain top-tier talent while providing tangible frameworks for hiring, onboarding, and team development. Her approach to creating a psychologically safe environment where team members can thrive is both timely and essential.
What truly sets this book apart is Kem’s focus on alignment. It’s not just about filling roles—it’s about ensuring every team member is aligned with the company’s vision, values, and culture. Her insights on how to handle difficult conversations and navigate team dynamics are invaluable, especially for entrepreneurs who may be stepping into leadership for the first time.
For business owners, team leaders, or anyone aspiring to lead with impact, Unicorn Team is a must-read. Kem’s practical advice, paired with her no-nonsense yet compassionate tone, makes this book both an educational resource and an inspirational guide.
Kem’s writing is refreshingly direct. She doesn’t sugarcoat the challenges of leadership but offers actionable solutions that are grounded in her real-world experience as a CEO and mentor. Throughout the book, she emphasizes that great teams don’t happen by accident; they’re intentionally cultivated through clear communication, strong values, and authentic leadership.
One of the standout aspects of Unicorn Team is its balance between mindset and strategy. Kem dives into the inner work leaders must do to attract and retain top-tier talent while providing tangible frameworks for hiring, onboarding, and team development. Her approach to creating a psychologically safe environment where team members can thrive is both timely and essential.
What truly sets this book apart is Kem’s focus on alignment. It’s not just about filling roles—it’s about ensuring every team member is aligned with the company’s vision, values, and culture. Her insights on how to handle difficult conversations and navigate team dynamics are invaluable, especially for entrepreneurs who may be stepping into leadership for the first time.
For business owners, team leaders, or anyone aspiring to lead with impact, Unicorn Team is a must-read. Kem’s practical advice, paired with her no-nonsense yet compassionate tone, makes this book both an educational resource and an inspirational guide.
February 21, 2025
Every unicorn entrepreneur AND intrapreneur needs to put Unicorn Team on your "must-read" list!
I was initially a bit hesitant about whether Unicorn Team would be for me, since I have been a solo consultant for almost 15 years and don't have a "team" - but this book is for every business owner or team member who is a unicorn to help you:
1) understand YOUR unique unicorn energy and leadership type - I felt so SEEN when I read chapter 4 about the Strategizer role. It was like a spotlight was shown on my unique gifts and talents; it also explained why at certain points in my corporate career I struggled because I was in a role that needed a different type of unicorn.
2) discover what type(s) of unicorns you need to WIN with your idea or project - and how to attract them to your team.
3) communicate with other unicorns that have different gifts so that you all win together.
As a values-driven human, I loved how Jen Kem's approach to teams and leadership aligned with my own values and truly recognized the worth of every type of unicorn and how the blend makes everyone stronger.
My favorite part of Unicorn Team though is the Unicorn Innovation Model - it is a simple, elegant, and brilliant tool for evaluating any new (or even existing) project within a business to see if it is the right thing to do to move the ball forward and achieve all your goals. I am already using it to re-evaluate my 2025 plans for my own business!
It's time to own your own unicorn energy - grab this book today!
I was initially a bit hesitant about whether Unicorn Team would be for me, since I have been a solo consultant for almost 15 years and don't have a "team" - but this book is for every business owner or team member who is a unicorn to help you:
1) understand YOUR unique unicorn energy and leadership type - I felt so SEEN when I read chapter 4 about the Strategizer role. It was like a spotlight was shown on my unique gifts and talents; it also explained why at certain points in my corporate career I struggled because I was in a role that needed a different type of unicorn.
2) discover what type(s) of unicorns you need to WIN with your idea or project - and how to attract them to your team.
3) communicate with other unicorns that have different gifts so that you all win together.
As a values-driven human, I loved how Jen Kem's approach to teams and leadership aligned with my own values and truly recognized the worth of every type of unicorn and how the blend makes everyone stronger.
My favorite part of Unicorn Team though is the Unicorn Innovation Model - it is a simple, elegant, and brilliant tool for evaluating any new (or even existing) project within a business to see if it is the right thing to do to move the ball forward and achieve all your goals. I am already using it to re-evaluate my 2025 plans for my own business!
It's time to own your own unicorn energy - grab this book today!
February 5, 2025
I’ve been lucky to witness the hills Jen Kem has climbed to bring Unicorn Team into the world.
From hot tubs in Houston to book writing retreats in wine country and the Big Island, to leading The Big Book Deal retreat in Florence, Italy—this book is a labor of love and a testament to her commitment to helping leaders build intentional, collaborative teams that turn big ideas into reality.
Jen puts her heart first and models everything she teaches in this book.
If you’re ready to lean into your creative energy and disrupt the status quo, Unicorn Team is your guide.
The Unicorn Innovation Model and leadership types she outlines will help you cultivate a team that not only supports your vision but also amplifies it.
And if you want an immediate return on your investment, start with Chapter 1.
In just 30 minutes, I implemented three powerful exercises—IdeaStorm, DOIT Analysis (Drivers, Obstacles, Identity, Triggers), and BEIT Analysis (Budget, Energy, Integrations, Timing).
These exercises brought instant clarity, helping me prioritize what truly mattered, increase my income, and feel more energized in pursuing my vision with my own unicorn team.
This book is a game-changer. If you want to save time, make more money, and build a team that makes magic happen, Unicorn Team is a must-read!
From hot tubs in Houston to book writing retreats in wine country and the Big Island, to leading The Big Book Deal retreat in Florence, Italy—this book is a labor of love and a testament to her commitment to helping leaders build intentional, collaborative teams that turn big ideas into reality.
Jen puts her heart first and models everything she teaches in this book.
If you’re ready to lean into your creative energy and disrupt the status quo, Unicorn Team is your guide.
The Unicorn Innovation Model and leadership types she outlines will help you cultivate a team that not only supports your vision but also amplifies it.
And if you want an immediate return on your investment, start with Chapter 1.
In just 30 minutes, I implemented three powerful exercises—IdeaStorm, DOIT Analysis (Drivers, Obstacles, Identity, Triggers), and BEIT Analysis (Budget, Energy, Integrations, Timing).
These exercises brought instant clarity, helping me prioritize what truly mattered, increase my income, and feel more energized in pursuing my vision with my own unicorn team.
This book is a game-changer. If you want to save time, make more money, and build a team that makes magic happen, Unicorn Team is a must-read!
February 24, 2025
The Leadership Framework You’ve Been Missing!
I’ve read my fair share of leadership books, but Unicorn Team by Jen Kem is in a league of its own. If you’re tired of vague leadership advice and need a clear, actionable system to build and mobilize a high-performing team, this book is a must-read.
Jen doesn’t just talk about assembling the right team—she gives you the blueprint. The Nine Unicorn Leadership Types framework is a game-changer, helping leaders understand their own strengths while strategically filling the gaps in their teams. It’s about creating alignment, momentum, and efficiency—not just hiring talented people and hoping for the best.
What sets Unicorn Team apart is its focus on values-driven leadership and sustainable energy management. This isn’t about hustling harder—it’s about working smarter, leading with intention, and building a team culture where innovation, collaboration, and execution happen naturally.
Whether you’re a visionary founder, corporate leader, or small business owner, this book will change the way you think about leadership and team dynamics. It’s the ultimate playbook for stepping out of the daily grind and into the role of a true leader.
If you’re serious about scaling your impact without burning out, Unicorn Team belongs on your shelf. Highly recommend!
I’ve read my fair share of leadership books, but Unicorn Team by Jen Kem is in a league of its own. If you’re tired of vague leadership advice and need a clear, actionable system to build and mobilize a high-performing team, this book is a must-read.
Jen doesn’t just talk about assembling the right team—she gives you the blueprint. The Nine Unicorn Leadership Types framework is a game-changer, helping leaders understand their own strengths while strategically filling the gaps in their teams. It’s about creating alignment, momentum, and efficiency—not just hiring talented people and hoping for the best.
What sets Unicorn Team apart is its focus on values-driven leadership and sustainable energy management. This isn’t about hustling harder—it’s about working smarter, leading with intention, and building a team culture where innovation, collaboration, and execution happen naturally.
Whether you’re a visionary founder, corporate leader, or small business owner, this book will change the way you think about leadership and team dynamics. It’s the ultimate playbook for stepping out of the daily grind and into the role of a true leader.
If you’re serious about scaling your impact without burning out, Unicorn Team belongs on your shelf. Highly recommend!
February 7, 2025
This isn’t just another business book, and it’s not just about building a team. Honestly, it's so much more than that.
I see this as a playbook for life —one that helps you win, whatever that looks like for you. Whether you’re building something new, growing something existing, or simply figuring out your next move, it gives you the tools to get there faster in a way that feels aligned and without burning out.
For me, the biggest impact has been using it as a decision playbook. I tend to have a lot of ideas—soooo many things I want to pursue-- and of course I want to do them all PERFECTLY. This book has helped me filter those ideas, make confident decisions, and know exactly what’s worth my time right now—and what’s best to come back to later.
After reading this book, I started implementing some of her frameworks right away in my business and with my team and have already seen results from this - it's turned me into a more confident leader, my team is more in flow and, as a result, it's created forward momentum in our business.
This book is a game-changer. It’s a resource you'll turn to again and again. Definitely get it.
I see this as a playbook for life —one that helps you win, whatever that looks like for you. Whether you’re building something new, growing something existing, or simply figuring out your next move, it gives you the tools to get there faster in a way that feels aligned and without burning out.
For me, the biggest impact has been using it as a decision playbook. I tend to have a lot of ideas—soooo many things I want to pursue-- and of course I want to do them all PERFECTLY. This book has helped me filter those ideas, make confident decisions, and know exactly what’s worth my time right now—and what’s best to come back to later.
After reading this book, I started implementing some of her frameworks right away in my business and with my team and have already seen results from this - it's turned me into a more confident leader, my team is more in flow and, as a result, it's created forward momentum in our business.
This book is a game-changer. It’s a resource you'll turn to again and again. Definitely get it.
February 11, 2025
I don’t say this lightly: "Unicorn Team" is a transformational read. So much so that I'm buying a few extra copies for some of my business besties.
If you’ve ever felt like you’re spinning your wheels, doing all the things, and still not getting where you want to go, this book will shift everything.
Jen has been a huge influence on my own business, generously dropping gold nuggets every time we speak. She's a huge proponent of not holding back or being a gatekeeper, and her genius is all over these pages. She doesn’t just tell you to 'build a team'—she shows you how to recognize and attract the "unicorns" who will actually move the needle in your business, your life, and your big, audacious dreams.
This isn’t about hiring as much as it's about alignment. You need surrounding yourself with the RIGHT people—the ones who amplify your vision, not drain it, which allows things to start clicking into place FAST. And this doesn't just apply to your business, but also your life.
Stop doing everything yourself, start stepping into the life you’re meant to lead, and read this book.
Then, go find your unicorns. 🦄✨
If you’ve ever felt like you’re spinning your wheels, doing all the things, and still not getting where you want to go, this book will shift everything.
Jen has been a huge influence on my own business, generously dropping gold nuggets every time we speak. She's a huge proponent of not holding back or being a gatekeeper, and her genius is all over these pages. She doesn’t just tell you to 'build a team'—she shows you how to recognize and attract the "unicorns" who will actually move the needle in your business, your life, and your big, audacious dreams.
This isn’t about hiring as much as it's about alignment. You need surrounding yourself with the RIGHT people—the ones who amplify your vision, not drain it, which allows things to start clicking into place FAST. And this doesn't just apply to your business, but also your life.
Stop doing everything yourself, start stepping into the life you’re meant to lead, and read this book.
Then, go find your unicorns. 🦄✨
February 23, 2025
Jen Kem delivers a powerful, values-driven approach to leadership in Unicorn Team, offering a fresh perspective on what it takes to turn big ideas into reality. This book isn’t just about assembling a team—it’s about understanding who you are as a leader, who you need alongside you, and how to create the kind of synergy that makes innovation possible.
Kem’s breakdown of the nine leadership types is both insightful and practical. Instead of relying on traditional leadership archetypes, she introduces a more nuanced and people-centric model, showing how different leadership styles complement one another to create high-functioning, deeply aligned teams. Her approach makes it easy to identify your strengths and gaps, helping you build a team that not only gets things done but thrives together.
What sets this book apart is its focus on values. So often, leadership books focus purely on tactics and execution, but Kem reminds us that the why behind what we do is just as important as the how. Whether you’re an entrepreneur, executive, or someone looking to lead with more clarity and impact, this book provides a roadmap to more cohesive, purpose-driven teamwork.
Kem’s breakdown of the nine leadership types is both insightful and practical. Instead of relying on traditional leadership archetypes, she introduces a more nuanced and people-centric model, showing how different leadership styles complement one another to create high-functioning, deeply aligned teams. Her approach makes it easy to identify your strengths and gaps, helping you build a team that not only gets things done but thrives together.
What sets this book apart is its focus on values. So often, leadership books focus purely on tactics and execution, but Kem reminds us that the why behind what we do is just as important as the how. Whether you’re an entrepreneur, executive, or someone looking to lead with more clarity and impact, this book provides a roadmap to more cohesive, purpose-driven teamwork.
February 7, 2025
What a joy to finally celebrate the new release of “Unicorn Team”!
Jen Kem is a force❣️and she can help you take up your deserved space in this world, propelling you with the boldness you need to actually accomplish that wishful dream of yours.
I’ve had the good fortune of being in the same room with Ms. Jen Kem and she somehow transfers her crackling, vibrating energy into the pages of her “Unicorn Team” book. As with all of my favorite other books about leadership and self transformation, Jen Kem draws the reader in with riveting stories, real life examples, and practical ways that you can actually fire up your passions and do that thing you’ve always wanted to do!
Learn so much more about yourself and others as you build a balanced, enthusiastic Unicorn Team. Move from a shared values-based vision on to collaborative strategy and then to fully mobilizing yourself and your fellow Unicorns. Jen’s work is inspiring and confidence-building like nothing I’ve known before. Many thanks to her for sharing what she’s learned from her decades of experience!
Jen Kem is a force❣️and she can help you take up your deserved space in this world, propelling you with the boldness you need to actually accomplish that wishful dream of yours.
I’ve had the good fortune of being in the same room with Ms. Jen Kem and she somehow transfers her crackling, vibrating energy into the pages of her “Unicorn Team” book. As with all of my favorite other books about leadership and self transformation, Jen Kem draws the reader in with riveting stories, real life examples, and practical ways that you can actually fire up your passions and do that thing you’ve always wanted to do!
Learn so much more about yourself and others as you build a balanced, enthusiastic Unicorn Team. Move from a shared values-based vision on to collaborative strategy and then to fully mobilizing yourself and your fellow Unicorns. Jen’s work is inspiring and confidence-building like nothing I’ve known before. Many thanks to her for sharing what she’s learned from her decades of experience!
February 27, 2025
Having followed Jen Kem's brilliant values-centered leadership advise, I have waited with bated breath for her to release her Unicorn Team book. Diving into her wisdom, I have not been surprised or disappointed--she delivers entrepreneur excellence with all the sparkles!
With Jen's background as a successful serial entrepreneur, she brings a unique perspective on capitalizing on individual gifts and talents, while combining them into a powerhouse team, designed for the culture you want to embrace as a business owner. I particularly appreciate Jen's lens as a woman and minority, as she helps inspire through challenges and provides valuable insights on how to innovate and multiply impact.
The cherry on top for me was being able to have my team test for their unique energy and leadership type--what a gift! The Unicorn Innovation Model was also an eye-opening way to analyze opportunities and prioritize the greatest potential.
Thanks, Jen, for putting your heart and soul into this incredible project!
With Jen's background as a successful serial entrepreneur, she brings a unique perspective on capitalizing on individual gifts and talents, while combining them into a powerhouse team, designed for the culture you want to embrace as a business owner. I particularly appreciate Jen's lens as a woman and minority, as she helps inspire through challenges and provides valuable insights on how to innovate and multiply impact.
The cherry on top for me was being able to have my team test for their unique energy and leadership type--what a gift! The Unicorn Innovation Model was also an eye-opening way to analyze opportunities and prioritize the greatest potential.
Thanks, Jen, for putting your heart and soul into this incredible project!
February 25, 2025
"Unicorn Team" is a must-read for any executive looking to build a high-performing, innovative team. In today's competitive landscape, simply having a good idea isn't enough. You need the right people, aligned by shared values, to bring that vision to life. Jen Kem's book provides a practical and insightful framework for achieving just that.
As a business leader, I'm constantly seeking ways to optimize team dynamics and drive innovation. "Unicorn Team" offers a refreshing perspective, moving beyond traditional management models and focusing on the human element.
This book is filled with practical advice and real-world examples that make the concepts easily digestible and applicable. It has already influenced my thinking about team building and leadership, and I'm confident it will do the same for you. I highly recommend "Unicorn Team" to any executive, entrepreneur, or anyone looking to unlock the full potential of their team.
As a business leader, I'm constantly seeking ways to optimize team dynamics and drive innovation. "Unicorn Team" offers a refreshing perspective, moving beyond traditional management models and focusing on the human element.
This book is filled with practical advice and real-world examples that make the concepts easily digestible and applicable. It has already influenced my thinking about team building and leadership, and I'm confident it will do the same for you. I highly recommend "Unicorn Team" to any executive, entrepreneur, or anyone looking to unlock the full potential of their team.
February 6, 2025
LOVE, LOVE, LOVED Unicorn Team! This is the best book I’ve read since Elizabeth Gilbert’s Big Magic, and it’s already transforming the way I show up as a leader. I understand my team better, I can help them understand me, and it's like we can all speak the same language even though we've got very different leadership types!
I adore the clear process Jen shares to help determine which ideas are true winners. Her writing style is so engaging, and the stories and examples bring it all together so powerfully!
Truly, this should be required reading for all leaders and creative visionaries who want to bring their ideas to life. Whether you're running a business, managing a team, or birthing a dream, Unicorn Team gives you the clarity and strategy you need. I truly hope to see even more from jen on this topic because this book is GOLD! 🦄✨
I adore the clear process Jen shares to help determine which ideas are true winners. Her writing style is so engaging, and the stories and examples bring it all together so powerfully!
Truly, this should be required reading for all leaders and creative visionaries who want to bring their ideas to life. Whether you're running a business, managing a team, or birthing a dream, Unicorn Team gives you the clarity and strategy you need. I truly hope to see even more from jen on this topic because this book is GOLD! 🦄✨
February 6, 2025
Best business book on the shelves right now and we need more books written by women and women of color.
As a practical business consultant, I'm always absorbing and learning new ways to think about how to increase my income and influence. Jen Kem's book does both. It's filled with actionable frameworks... i love me a framework, to break down complex concepts and make it easier not only for me to understand but to share with my clients. I've been using the Unicorn Leadership Team model to identify the Visionizers, Strategizers, and Mobilizers on my team and with my clients to better understand how we can operate in our zones of genius and find fellow Unicorns to help us expand our personal brands and our businesses.
Bravo Jen Kem for bringing this book into the world and sharing your deep knowledge of go to market strategies and leadership with us.
As a practical business consultant, I'm always absorbing and learning new ways to think about how to increase my income and influence. Jen Kem's book does both. It's filled with actionable frameworks... i love me a framework, to break down complex concepts and make it easier not only for me to understand but to share with my clients. I've been using the Unicorn Leadership Team model to identify the Visionizers, Strategizers, and Mobilizers on my team and with my clients to better understand how we can operate in our zones of genius and find fellow Unicorns to help us expand our personal brands and our businesses.
Bravo Jen Kem for bringing this book into the world and sharing your deep knowledge of go to market strategies and leadership with us.
February 14, 2025
If you're building a brand, leading a team, or just want to work smarter (not harder), Unicorn Team by Jen Kem is a must-read! Jen breaks down what it really takes to build a powerhouse team—one that’s not just talented, but deeply aligned with your vision.
What I love most is how refreshingly real and actionable this book is. No fluffy theory, just straight-up strategies and insights that make you go, “Ohhh, that’s why that wasn’t working.” Jen’s wisdom on leadership, team culture, and hiring the right people (not just any people) is next level.
Her signature mix of savvy business strategy + human-centered leadership makes this book stand out. Plus, it’s packed with relatable examples and Jen’s no-BS approach, which makes it super engaging. If you’re serious about scaling with the right people by your side, this book is your roadmap. Highly recommend!
What I love most is how refreshingly real and actionable this book is. No fluffy theory, just straight-up strategies and insights that make you go, “Ohhh, that’s why that wasn’t working.” Jen’s wisdom on leadership, team culture, and hiring the right people (not just any people) is next level.
Her signature mix of savvy business strategy + human-centered leadership makes this book stand out. Plus, it’s packed with relatable examples and Jen’s no-BS approach, which makes it super engaging. If you’re serious about scaling with the right people by your side, this book is your roadmap. Highly recommend!
February 17, 2025
As a serial entrepreneur who’s built 4 businesses and sold 3 of them, I’ve read plenty of leadership books—but Unicorn Team by Jen Kem is on another level. It’s practical, insightful, and instantly actionable—a true playbook for building a high-performing team.
Jen has a gift for simplifying the complexities of leadership. She lays out clear, step-by-step strategies to help you identify your team’s strengths, create a culture of ownership, and lead with authenticity. Her framework completely shifted how I think about structuring my team, aligning everyone with the vision, and empowering them to excel.
What I love most is how she balances big-picture strategy with real-world execution—no fluff, just proven methods you can implement right away. If you’re a visionary entrepreneur who wants a team that doesn’t just support your mission but drives it forward, this book is a must-read.
Jen has a gift for simplifying the complexities of leadership. She lays out clear, step-by-step strategies to help you identify your team’s strengths, create a culture of ownership, and lead with authenticity. Her framework completely shifted how I think about structuring my team, aligning everyone with the vision, and empowering them to excel.
What I love most is how she balances big-picture strategy with real-world execution—no fluff, just proven methods you can implement right away. If you’re a visionary entrepreneur who wants a team that doesn’t just support your mission but drives it forward, this book is a must-read.
February 20, 2025
Unicorn Team is such a great read for anyone building a business or leading a team. One of the takeaways for me so far is that Jen Kem maps out the difference between strategy and a plan, a strategy is about figuring out how to win, while a plan is just the steps to execute with the resources you have. That distinction really shifted how I think about business decisions!
I also love how the book encourages taking smart risks based on data and instincts rather than just playing it safe. It’s not about having everything perfectly mapped out, it’s about making bold moves and adjusting along the way.
If you’re an entrepreneur, leader, or someone who wants to think bigger in your business, I highly recommend this book. Super insightful and easy to read!( and I’m usually an audiobook girl so I LOVED the readability of this book.)
I also love how the book encourages taking smart risks based on data and instincts rather than just playing it safe. It’s not about having everything perfectly mapped out, it’s about making bold moves and adjusting along the way.
If you’re an entrepreneur, leader, or someone who wants to think bigger in your business, I highly recommend this book. Super insightful and easy to read!( and I’m usually an audiobook girl so I LOVED the readability of this book.)
February 6, 2025
Unicorn Team is Jen Kem’s masterclass in leadership, distilling decades of brand and business wisdom into a sharp, inspiring guide for leaders at every stage.
Her approach is smart, refreshing, and deeply human. She shows us how to bring our best ideas to life by collaborating with values-driven people who care.
A fave quote from early on – "Even amidst the rise of AI, remote work, and cultural shifts, humans are still humans. Teams are still teams. We still need to collaborate to make great things happen. Bottom line: Innovation will always involve people."
If you’re a leader with big ideas for your home, work, or life, add this book to your cart and thank Jen later.
May these insights reach and inspire every values-driven leader we need, now and for decades to come.
Her approach is smart, refreshing, and deeply human. She shows us how to bring our best ideas to life by collaborating with values-driven people who care.
A fave quote from early on – "Even amidst the rise of AI, remote work, and cultural shifts, humans are still humans. Teams are still teams. We still need to collaborate to make great things happen. Bottom line: Innovation will always involve people."
If you’re a leader with big ideas for your home, work, or life, add this book to your cart and thank Jen later.
May these insights reach and inspire every values-driven leader we need, now and for decades to come.
February 7, 2025
Jen Kem has a true gift for storytelling, pulling you into Unicorn Team from the very first page. Her framework is powerful, offering a clear and actionable way to assess your ideas and take the right steps toward execution. Whether you're an entrepreneur launching a business or a leader building a high-performing team, this book is a must-read. It not only helps you determine if your ideas are worth pursuing but also provides a roadmap for assembling the right people to bring them to life with speed and success.
I highly recommend Unicorn Team as a game-changing resource for anyone looking to build a strong team culture, align their vision, and move forward with confidence. Read it, apply it, and share it with your team—you won’t regret it!
I highly recommend Unicorn Team as a game-changing resource for anyone looking to build a strong team culture, align their vision, and move forward with confidence. Read it, apply it, and share it with your team—you won’t regret it!
February 24, 2025
Jen Kem’s The Unicorn Team resonated deeply with me, especially as someone who works closely with leaders navigating complexity and transformation. What stood out most was Kem’s refreshing take on innovation, not just as the territory of big-picture visionaries but as a collaborative space that genuinely values diverse strengths and contributions. The practicality of her approach was immediately appealing. The book is packed with actionable insights and frameworks I could easily integrate into my own business. She really highlights how true innovation happens when we embrace different ways of thinking and leading. Highly recommend it for leaders committed to building high-performing teams where everyone’s unique talents are recognized and leveraged effectively.
February 24, 2025
Powerful Framework for Building High-Performing Teams
The book's assessment accurately identified me as a "Mobilizing Strategizer," but what truly impressed me was Kem's practical approach to team building. Instead of just focusing on improving as an individual leader, she provides concrete strategies for how different work styles can combine to create what she calls "unicorn energy" - that perfect team synergy.
The real value lies in the actionable advice for working across different profiles. This book has helped me understand not only my own strengths but how to effectively collaborate with colleagues who have different approaches. Essential reading for anyone looking to build or contribute to a high-performing team.
The book's assessment accurately identified me as a "Mobilizing Strategizer," but what truly impressed me was Kem's practical approach to team building. Instead of just focusing on improving as an individual leader, she provides concrete strategies for how different work styles can combine to create what she calls "unicorn energy" - that perfect team synergy.
The real value lies in the actionable advice for working across different profiles. This book has helped me understand not only my own strengths but how to effectively collaborate with colleagues who have different approaches. Essential reading for anyone looking to build or contribute to a high-performing team.
February 5, 2025
I wish I had this when I first started my business. I love how this book applies to you whether in corporate or small business, man or woman. Finally, a book that talks about ENERGY and not just strengths. Energy is not woo-woo! Energy is what differentiates leaders and help us be sustainable with our impact.
The assessment is 50-pages and so detailed and helpful to me, helping me balance, logic and emotional awareness.
The framework helps me to be confident with the idea I choose to run with and ensuring I have the energy to see it through to execution. Best of all, why I need a team at the start. Highly recommend reading.
The assessment is 50-pages and so detailed and helpful to me, helping me balance, logic and emotional awareness.
The framework helps me to be confident with the idea I choose to run with and ensuring I have the energy to see it through to execution. Best of all, why I need a team at the start. Highly recommend reading.
February 7, 2025
Wow. The Unicorn Team by Jen Kem is an absolute game-changer! As an entrepreneur, I’ve read a lot of business books, but this one hit differently. She honestly re-defined the word "Unicorn" for me.
What I love most is that the concepts are super actionable. I was able to start applying them right away to my business, and I’m already seeing the impact.
No matter if you're starting from scratch, expanding what you've already built, or deciding your next step, this book equips you with the right tools to move forward efficiently, in a way that feels authentic and sustainable—without the risk of burnout.
Trust me, this book will change the way you lead!
What I love most is that the concepts are super actionable. I was able to start applying them right away to my business, and I’m already seeing the impact.
No matter if you're starting from scratch, expanding what you've already built, or deciding your next step, this book equips you with the right tools to move forward efficiently, in a way that feels authentic and sustainable—without the risk of burnout.
Trust me, this book will change the way you lead!
February 23, 2025
As a freelancer just starting her services-based business, this has been an important resource for me. Though it's only myself in my business, knowing what my Unicorn Team Leadership style has not only connected the dots for my past experience but also allows me to be clear about what future projects and offers I will want to develop. Jen's insights about what drives each type--Visionizer, Strategizer, and Mobilizer--is going to make it so much easier to understand WHO I need around me. I'm already excited to participate in her 100 Day challenge to bring a new project (or examine an existing one!) through this model. Thank you for this book!
February 25, 2025
I have read many business books that gave me inspiration, tactics, and insight. Jen Kem's Unicorn Team book has given me all of these and more. I've used this book to review the staff I have on my team, to help me evaluate what I was missing, and how to lead the team to expanded success. The frame it presents also helps me evaluate the project we are currently working on and the list of future projects, services, and offerings.
I truly believe that this book is changing how we do business in this evolving world environment. I have to say that it's my secret weapon for continued and greater success.
I truly believe that this book is changing how we do business in this evolving world environment. I have to say that it's my secret weapon for continued and greater success.
February 26, 2025
One of the main takeaways I got from this book is that everyone can be a Unicorn - and everyone can be a leader.
Whether you have big visionary ideas and love to be in the spotlight, or prefer to work quietly behind the scenes, you bring your own type of leadership energy to the team. As someone who often plays a behind-the-scenes role, this book helped me recognize that I am a leader in my own way and my contribution is extremely valuable.
Full disclosure: Jen Kem is a friend and colleague that I've known for over a decade. I have the utmost respect for her work. She's a woman who plays big and will inspire you to do the same.
Whether you have big visionary ideas and love to be in the spotlight, or prefer to work quietly behind the scenes, you bring your own type of leadership energy to the team. As someone who often plays a behind-the-scenes role, this book helped me recognize that I am a leader in my own way and my contribution is extremely valuable.
Full disclosure: Jen Kem is a friend and colleague that I've known for over a decade. I have the utmost respect for her work. She's a woman who plays big and will inspire you to do the same.
February 27, 2025
Every leader truly needs a Unicorn Team and this book will help you create it!
Unicorn Team is a must-read for leaders who want a clear, practical framework for building a high-performing team.
I loved the storytelling throughout the book, helping to make complex concepts engaging and easy to understand.
The book does an excellent job of helping leaders assess their ideas, think through the type of unicorn you need and how to work with different strengths, and move forward with clarity and confidence. The frameworks and roles are well-explained, making it simple to apply in real-world situations.
Loved it and I can already see myself applying it in my work!
Unicorn Team is a must-read for leaders who want a clear, practical framework for building a high-performing team.
I loved the storytelling throughout the book, helping to make complex concepts engaging and easy to understand.
The book does an excellent job of helping leaders assess their ideas, think through the type of unicorn you need and how to work with different strengths, and move forward with clarity and confidence. The frameworks and roles are well-explained, making it simple to apply in real-world situations.
Loved it and I can already see myself applying it in my work!
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