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Fundraising: Hands-On Tactics for Nonprofit Groups
What are the secrets of running successful fundraising campaigns in an era characterized by financial belt-tightening, smaller donations, and reduced government spending? You'll discover all the secrets in this lively hands-on operations manual in a practical step-by step guide that approaches fundraising as a down-in-the-trenches, sales-oriented business, not as a lofty social service undertaking. Written for both fundraising professionals and volunteers, Fundraising will show you how to mastermind and execute the kinds of high-profile, imaginative, and effective campaigns as do top consultants in the country.
288 pages, Paperback
First published September 1, 1992
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April 29, 2013
Top three contributors:
Individuals 75%
Foundations 11%
Bequests/Wills 8%
Top three benefactors
Religion 35.5%
Education 13.6%
Foundation 9.7%
Arts/Culture/Humanities is 7th place at 5.6% of the pie.
Six requirements:
1. Clear & compelling goal/s
2. Well known and winning track record and/or impressive credentials of experience or expertise
3. Key leadership – well known and respected
4. CEO & Volunteer Leader – Both competent and committed
5. Project needs must be – Specific, Attractive, People Oriented & Have a sense of urgency
6. Results must be measurable
80/20 rule 80% of funds comes from 20% of the donators
10 reasons why people donate:
1. Because they were asked
2. Believe in organization/mission/project
3. Answers need to improve life
4. Has leadership role in organization
5. Has intense interest in particular program
6. Recognition
7. Peer Pressure
8. Admiration for professional leader
9. Good business / Good will
10. Family tradition
11. Financial planning – tax deductions
Individuals 75%
Foundations 11%
Bequests/Wills 8%
Top three benefactors
Religion 35.5%
Education 13.6%
Foundation 9.7%
Arts/Culture/Humanities is 7th place at 5.6% of the pie.
Six requirements:
1. Clear & compelling goal/s
2. Well known and winning track record and/or impressive credentials of experience or expertise
3. Key leadership – well known and respected
4. CEO & Volunteer Leader – Both competent and committed
5. Project needs must be – Specific, Attractive, People Oriented & Have a sense of urgency
6. Results must be measurable
80/20 rule 80% of funds comes from 20% of the donators
10 reasons why people donate:
1. Because they were asked
2. Believe in organization/mission/project
3. Answers need to improve life
4. Has leadership role in organization
5. Has intense interest in particular program
6. Recognition
7. Peer Pressure
8. Admiration for professional leader
9. Good business / Good will
10. Family tradition
11. Financial planning – tax deductions
Displaying 1 of 1 review