The Courage to Be Profitable: Get and Stay Profitable in Less than 30 Minutes a Month

by Ruth King

Entrepreneurs have the courage to start or buy a business. Yet, the Small Business Administration estimates that only 47% of small business owners make it to their 6th year in business. One major reason is financial. "The Courage to be Profitable" solves this financial dilemma.To reach the 6th year and beyond, owners must have to courage to profitably grow and survive. Survival takes understanding the financial part of their business including cash flow and what profit really is. Then it takes implementing a monthly financial review, usually 30 minutes or less, and taking action based on what the review tells them. "The Courage to be Profitable" gives readers this step-by-step survival and growth process.

166 pages, Kindle Edition

First published January 1, 2013

About the author

Librarian Note: There is more than one author in the GoodReads database with this name. See this thread for more information.

Reviews

[Scott · Rating 4 out of 5]

Ruth King has written a handbook for the small business owner. Essential reading for those without a business degree or someone who needs a business financial refresher.

***One, large caveat: It takes far more than 30 minutes a month to control your finances in a small business. Her assertion that you can manage it in 30 minutes assumes you have very competent bookkeepers or administrative help. If you have trusted bookkeepers and administrative help, the interpretation of the data will still take more than 30 minutes. Regardless, this book is clearly written and a wonderful jumping off point for the uninitiated.