Electronic Commerce

by Gary P. Schneider

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.Important Media content referenced within the product description or the product text may not be available in the ebook version.

Genres: Business, Reference, Textbooks, College, School

680 pages, Kindle Edition

First published November 16, 1999

Reviews

[Melanie · Rating 3 out of 5]

For class. It was well structured.

[Parth · Rating 5 out of 5]

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[Randy Daugherty · Rating 4 out of 5]

Introduce the latest developments in online business with the cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments

[Kristin Hoesing · Rating 4 out of 5]

I read it for class it was structured very nicely some of the chapters were boring but incredibly informative

[Stephen · Rating 3 out of 5]

Read APR 2003

[Julia · Rating 4 out of 5]

Read for a class.

[Padmalochan Padhi]

i want to read this book...