Judgement and Choice

by Robin M. Hogarth

This volume examines the intuitive basis that underlies human decision-making. Formal decision-making methods are discussed, although the emphasis is on the unstructured, natural way people make judgements and exercise choice. The major goal of the book is to help people make better decisions, and the author's psychological point of view differs from the standard texts on the subject, which stress decision-making methodology, statistical decision theory and related subjects. The author observes how people are generally unaware of how they make decisions and, often, why they prefer one alternative to others. A notable theme of this book is that intuition can be both studied and educated. Chapters cover the nature of human judgement, randomness and the probabilistic environment, the role of memory in judgement, creativity, imagination, choice, and more. Appendices.

320 pages, Hardcover

First published January 1, 1980

About the author

Robin Miles Hogarth was a British-American psychologist and emeritus professor in the Department of Economics and Business at Universitat Pompeu Fabra in Barcelona, Spain. He served as president of both the Society for Judgment and Decision Making and the European Association for Decision Making. His previous positions include ICREA Research Professor at Universitat Pompeu Fabra and Wallace W. Booth Professor of Behavioral Science at the University of Chicago.