The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

by David F. Harris

This book is a user-friendly, comprehensive guide for planning and writing questionnaires for survey research. It includes specific guidelines on how to make questions clear, answerable, easy and unbiased. It also has guidelines on how to ask people to select from a list, rate things on a scale, and answer open-ended questions. It also has a review of how to properly pretest a questionnaire, commonly known as cognitive interviewing.

Genres: Business

232 pages, Paperback

First published April 30, 2014

Reviews

[Sri · Rating 5 out of 5]

Really clear resource, using it for my research assistants to help with projects this semester!