Recognized Expert Status: Exponential Marketing

by Scott A. Gardner

Add a tool to your marketing that can leverage your efforts to exponential heights. This book introduces Recognized Expert Status, and the benefits it can bring you.

Inside you’ll learn about:

* Expert Proof Materials and why you need them
* Why you need an effective public relations plan
* The 5 main RecEx Principles
* The 7 action items for kickstarting your RecEx Status
* And more!

Genres: Business

41 pages, Kindle Edition

First published June 26, 2014

Reviews

[Rachel John · Rating 3 out of 5]

For disclosure, I received a free copy in return for an honest review. The book is short and to the point. I saw other reviews say this book is for 'everyone' and I have to disagree. This is a very specific marketing book for those struggling with branding and distinguishing their business. It was a little dry and used lots of jargon. There was a glossary at the end, but it explained terms I already knew and not the one's I wasn't familiar with. I would have preferred a more 'explain as you go' approach. However, I thought the tips were solid and I do feel it has value for a business owner needing this information.

[Love Africa Book Club · Rating 4 out of 5]

This isn't the usual type of book we review over here. But as someone who runs a small business I was interested in the topic covered and wanted to review this.

This book is targeted at small business owners who are looking to establish and market themselves. This book provides a useful tool to add to other tools in your box to help you with marketing. It is well written and laid out for easy navigation and reference. The topic is really not complex and easy to understand. Once you read it, you'll wonder why you are not already doing some of the things laid out.

I would recommend this to anybody starting out with running their own business.

[Shelly Wygant · Rating 4 out of 5]

I did not know what Recognized Expert Status meant until I read this book. It is a good book that is filled with basic facts on how to market yourself as an expert in your field. I feel this book works well for someone with a small business or someone who works in the corporate world and is trying to get themselves recognized. Provides useful tools and examples. Great place to start for someone looking into the basics of marketing.

I received a gift copy of this book in exchange for an honest review.