Nutella World: 50 Years of Innovation

by Gigi Padovani

The story behind everyone’s favorite snack—Nutella. Nutella has its roots in a simple hazelnut and chocolate paste sold as Pasta Gianduja by Pietro Ferrero at his bakery in Alba, the center of Italy’s hazelnut-producing region in the Piedmont. While originally sold as a solid block, Ferrero started offering a creamy version called Supercrema in 1951. In 1964, Ferrero’s son Michele reformulated Supercrema and launched it throughout Europe as Nutella—a name easy to understand and remember in the greatest number of languages. Nutella was an instant hit and is one of the first Italian products to have spread across the world.On the occasion of its fiftieth anniversary, Gigi Padovani, a Nutella expert and enthusiast, traces the history and evolution of Nutella, including the rise of an almost cult following and its celebration in pop culture, ranging from movies to literature. He then analyzes the key moments of the industry’s strategies—innovation, internationalization, a good relationship with the consumers—which have made Nutella a legend to this day. This is a lesson that excellence lasts.

Genres: Nonfiction, History

308 pages, Hardcover

First published January 1, 2014

Reviews

[☘Misericordia☘ ⚡ϟ⚡⛈⚡☁ ❇️❤❣ · Rating 4 out of 5]

Per l'amore della Nutella... Questo autore deve davvero piacere!

[Clarissa · Rating 4 out of 5]

interesting book to learn about Ferrero and especially Nutella story and creation and growth. It is written from the company point of view thus a little bias, but it is refreshing to see an honest company that create a good environment to work. It is also great to learn how a product was created. They also refer to my favorite chocolate Giandujotto (Caffarell)... North Italy taught the Swiss how to make chocolate!!!

[Aizhanakz]

Dislike

[nienke siebert · Rating 4 out of 5]

interessant leerzaam boek, vlot geschreven ook :)
minpuntje: de hoofdstukken waren best wel lang, daar ben ik niet zo’n fan van.

[Lord Casci · Rating 3 out of 5]

Come saggio su uno dei prodotti più famosi al mondo ci sta. L’unica critica è che si perde un po’ sulle descrizioni dei metodi con cui vengono realizzati i diversi prodotti.