101 Ways to Market Your Business

by Andrew Griffiths

Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps professionals identify how to create customer loyalty programs, generate free 'word of mouth' advertising, promote their business from the outside in, develop a strong corporate image, and get results fast. Business owners are encouraged to implement one idea from the book per week, so that in one year 50 new ideas will have been developed, increasing greatly the potential for more customers and profits.

Genres: Business

272 pages, Paperback

First published May 1, 2001

Reviews

[Joshuwa · Rating 3 out of 5]

I liked it. I got a lot of good ideas from it, however, it's about 10 years old which technically makes it out of date. A few of the ideas aren't commonly used anymore, but it's still a great resource. I just found out that there's an updated version by the same author. I'll probably buy it soon to see what's new.

[Ng An · Rating 3 out of 5]

I've found this book helpful because it triggers the way I see advertisements activity. Thinking big is not the advantage of entrepreneurs, it is a two edge sword. Entrepreneur also has to make things happen by doing things smart integrated with advertisement.
The book is rated 3 stars due to its duplication of ideas. I lost a lot of my interest because of the editor.

[Amanda Greenslade · Rating 3 out of 5]

It's very out of date but there are still some useful tips in here. Andrew's knowledge and easy-to-read style make it a good book, but an updated version is sorely needed.

[Lolo · Rating 3 out of 5]

A lot of great ideas!

[Ly Casnocha · Rating 4 out of 5]

I think 101 Ways to Market your Business by Andrew Griffiths delivered a number of workable and applicable tips for anyone concerned about effective businesses, modern marketing, as well as social entrepreneurship. I think it provided several advice regarding these essential matters. In my opinion, it rendered relatively unique and detailed perspectives in terms of marketing and branding in the modern age.

[Velvetink]

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