MKTG: Principles of Marketing

by Charles W. Lamb Jr., Joseph F. Hair Jr., Carl D. McDaniel

Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 8 delivers an engaging an accessible solution that is proven to improve retention and outcomes. This Kindle Interactive Edition includes media directly within the eTextbook and may include audio, video, and/or apps to enrich your study experience. Media content will vary in each eBook.

Genres: Business, Textbooks, School, College, Nonfiction

432 pages, Paperback

First published January 1, 1992

Reviews

[Athena]

😧😔

[Laura Weigand · Rating 5 out of 5]

I actually learned a lot from this book. It was easier to read than most text books. I appreciate that.

[Bookreadingnarcissist · Rating 3 out of 5]

The only useful and informative part of the book was the parts on segmentation. 3/5

[Sourabh Gharde]

Standard textbook feel. Covers the syllabus properly but doesn't stand out in writing style. I used it more as a backup before exams than as primary reading.

[David Mattson · Rating 4 out of 5]

An exciting book to read about getting a product idea began - known - and out there. This book has much to teach about Marketing. I recommend this book to you, even though for me; this book was a textbook. I would still recommend it to you.

[Vanessa Convard · Rating 5 out of 5]

Excellent marketing book, especially for someone new to marketing.

[Alisha Brook · Rating 5 out of 5]

Title: MKTG
Series: -
Author: Charles W. Lamb Jr., Carl D. McDaniel & Jane Summers
Genre: Informational/ Business / Marketing
Rating: 5 stars

I found this a very useful and interesting book. It was recommended to me for my marketing course, and I would encourage anyone studying or interested in furthering their knowledge of marketing to add this book to their list.

The text was set out in a clear, easy-to-read format with colourful pictures, graphs and tables to aid the text. This really assisted with learning and made it much more enjoyable to read.

A really fantastic addition to any marketing textbook collection.

[Sarah · Rating 3 out of 5]

I'm not a big fan of marketing, so I'm probably a bit biased in my rating. The informatin was well laid out and easy to follow. I really liked the format of the book. It was designed to be more like a magazine than a book, which made it easy to carry around and study from. I liked the study cards in the back of the book as well. I would do a final review of them right before my exams and the information was very useful. This was assigned for school, but I thought it was interesting to read in general, which is rare for a textbook.

[Noelle · Rating 4 out of 5]

What great presentation! Material was presented in a manner that actually promotes not only an understanding, but actual interest in the field. Not at all boring.

[Rich · Rating 3 out of 5]

Great Book with tons of information in the world of marketing.

[Melissa · Rating 3 out of 5]

Not my favorite class, but it was an informative read.

[Caroline · Rating 3 out of 5]

Rudimentary but easy to read and full of examples.