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The Power of Ethical Persuasion: Winning Through Understanding at Work and at Home

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, and CNN, Tom Rusk--author of I Want to Change But I Don't Know How--offers a breakthrough method for achieving satisfying "win-win" resolutions in important negotiations.

240 pages, Paperback

First published June 1, 1994

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Tom Rusk

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107 reviews7 followers
September 5, 2021
An obnoxious ego project. A 5-page essay blown up into a 221-page book that veers left, right, and center, into author's child-rearing theories, couples' relations advice, and unrelated tips for men to deal with "feelings". Mid-book, the author says in passing that if a man is having trouble showing tender, loving feelings towards his wife or a girlfriend, he should think of the feelings he has when driving his car or is holding his favourite fishing rod, and try to transfer those feelings to his loved ones. Comedy gold.

The core matter of the book, which is a communication technique the author calls "Ethical Persuasion"— it's little more than simple active listening. You use active listening, then you encourage the other party to use active listening of your point, and then you problem-solve. Good grief, the guy wrote a book for this!

The author offers no real explanation for why his method works. Instead, the book is littered with dozens and dozens of cringy made up conversation snippets, where everything works out. The author spends the last 45 pages of the book arguing with himself about why his technique is applicable for everything under the sun. It's like he invented the number 4 Phillips screwdriver and now he wants to convince you that everything is a screw.

Don't waste your time on this book. For better techniques, read "Messages" by Matthew McKay. For more broad, better explained, and less boring coverage of the "Ethical Persuasion" technique, read "Never Split the Difference" by Chris Voss.

Burn it.
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