Development As Communication: A Perspective on India

by Uma Narula, W. Barnett Pearce

This book applies a systematic commu-nication theory to the 30-plus years of development experience in India.Never before has development been treated from a communication perspec-tive. This perspective demonstrates that the role of communication in develop-ment is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved.The empirical data describe patterns of social realities, actions, and commu-nication networks among planners, con-tact agents, and the masses in two Indian communities. The result is an analytical review of development theories and practice in India.This study is practical as well as theo-retical. The authors show how the the-ory of the "coordinated management of meaning" applies to large-scale social interactions. They also offer specific rec-ommendations for Indian development planners.

250 pages, Kindle Edition

First published March 1, 1986

Reviews

[Pritika]

nice read